measurement
Media Review 2016: 'If not single-source metric, let's have a single view of the truth': Shashi Sinha
IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
AAAI, ISA urge broadcasters to stick with TAM ratings
Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association
Facebook launches ROI tool to measure conversions
Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent
BARC scours for global best practices, sends a 'Request for Information' for TV audience measurement
Responses need to be sent by 5 February 2013; post review by BARC’s TechComm, ‘Request For Proposals’ would be sent to select respondents
"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore
Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012
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