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‘Ad guidelines could have helped avoid cases of negligence by digital agencies’
ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets
‘Even the best content needs a push to get through’
Q&A with Edelman Digital’s Gavin Coombes and Max Hegerman on the rebranded Edelman Digital, and importance of identifying relevant brand platforms
Max Hegerman to head Edelman Digital – India as MD
Prior to this, Hegerman was head of digital at JWT India and CEO at Hungama Digital Services
Max Hegerman to exit JWT India; Mohit Hira handed digital duties
Hira will head digital in addition to his current duties on Airtel
JWT Delhi brings in Prasanna Kulkarni and Nitin Pradhan
The duo have joined as executive creative directors
Minakshi Achan, Max Hegerman, Jasmin Sohrabji, and Ashwini Desphande on Spikes Asia juries
Direct and Promo & Activation, Digital and Mobile, Media and Design juries for 2012 edition announced
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