marketing
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
The CMO's MO: The single biggest opportunity is the premiumisation trend - Swati Rathi
Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
