mail today
Mail Today hits 2 lakhs circulation
The publication was launched by the India Today Group in partnership with The Daily Mail of UK in 2007
TBWA\India bags Mail Today, Meow FM
TBWA\India has snared the creative business of the India Today Group brands Mail Today and Meow FM, from the incumbents Capital Advertising and VNS, respectively.The win follows a multi-agency pitch that also included Pickle and Capital Advertising. The account size is pegged at Rs 10-15 crore.Said Devesh Rai, marketing head of the two brands, “We believe TBWA\'s disruptive thinking and creative solutions will give our brands the edge they deserve in their respective categories.”
Mail Today ads showcase the new-age Indian
In its first marketing initiative after the launch last year, Mail Today has rolled out a highly targeted outdoor campaign with an objective of engaging their target audience in areas where they go for work or fun such as Gurgaon, Noida and South and Central Delhi.
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