life ok

Jan 18, 2013

'Our biggest ambition is to rival Star Plus'

In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.

Nov 30, 2012

Pratik Seal joins Star India

Seal has been mandated to head marketing for Life OK.

Aug 16, 2012

Hindi GEC Ratings: Star Plus stretches its lead

Star Plus gained 36 GRPs in Week 32

Aug 08, 2012

Hindi GEC Ratings: Top four register drop in GRPs

Star Plus continues to lead, Zee moves up two rungs to second in Week 31

Jul 16, 2012

Q&A: Ajit Thakur, general manager, Life OK

On the sidelines of the launch of a comedy show Laugh India Laugh, Ajit Thakur, general manager, Life OK, talks about the growth of the channel since launch, audience slices, road ahead and digitisation