jeff farley

Global creative is not bland, claims Sorrell
Feb 28, 2011
Daniel Farey-Jones

Global creative is not bland, claims Sorrell

Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Is KFC set to part with Ogilvy India?

1 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

2 Reckitt Benckiser puts Durex creative duties up for pitch

IndiGo Airlines opts for online creative pitch

3 IndiGo Airlines opts for online creative pitch

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Over 70% of brands are investing in influencer marketing in India, says new EY report

5 Over 70% of brands are investing in influencer marketing in India, says new EY report

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

7 MediaMonks India sees more senior leaders exit

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

8 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

9 The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

10 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years