audience measurement
BARC India appoints Mahendra Upadhyay as chief information officer
Upadhyay brings a diverse cross-industry perspective that BARC India hopes to leverage
Dish TV to provide audience measurement data
The DTH operator has deployed around three million hybrid set top boxes in the market so far and will activate the return path data technology soon
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
‘Why don’t they tell us where the problem in methodology is?’: LV Krishnan
The CEO said no specific complaint had been placed before TAM prior to the channels' serving the cessation notice.
'Measurement is a statistical process, can't be error-free; but level of the error can be defined'
Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.
Updated: GEC ratings: Colors and Sony tied for second place, Star Plus stays at the top of summit
Star Plus maintains top rank despite losing GRPs, Sony and Colors share the second spot with 236 GRPs
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