Micromax appoints Sanjay Kapoor as chairman 
Marketing

Micromax appoints Sanjay Kapoor as chairman

Prior to this, he was CEO of Bharti Airtel – India and South Asia.
Weekend fun (2): Ten brands for Tendulkar  
Advertising

Weekend fun (2): Ten brands for Tendulkar

WATCH a selection from the TVCs Sachin Tendulkar has featured in over the course of his 24-year cricket career
DMAi Convention 2013: ‘Different channels do different things for the consumer’ 
Digital

DMAi Convention 2013: ‘Different channels do different things for the consumer’

Abhay Johorey of Airtel Online explained the need for ‘data-driven user experience’, and not just analytics
What is your favourite soundtrack from a telecom ad? 
Advertising

What is your favourite soundtrack from a telecom ad?

A chance to win an Edifier iPod Docking Station
Euro RSCG 4D president Rajesh Bhatia quits  
Advertising

Euro RSCG 4D president Rajesh Bhatia quits

Bhatia joined Euro RSCG in 2007 from Digitas to set up the former's marketing services and digital brand in India
Airtel launches mobile platform for advertisers 
Advertising

Airtel launches mobile platform for advertisers

The platform is designed to meet demands of advertisers such as inventory management, campaign management, reporting and analytics
Millward Brown releases 2012 BrandZ Top 100 report 
Marketing

Millward Brown releases 2012 BrandZ Top 100 report

ICICI Bank and Airtel make it to the list from India
Adtech 2012: “Digital ad spends will follow scale and impact,” says Arun Sharma, Airtel 
Digital

Adtech 2012: “Digital ad spends will follow scale and impact,” says Arun Sharma, Airtel

Panel session on Day 2 at adtech 2012 sees marketers, technology providers, media owners discuss expectations from digital medium
Youthful Ad Recall: 2011 
Advertising

Youthful Ad Recall: 2011

Shephali Bhatt speaks to ten young creatives from the industry and finds out which were the top three advertisements they could recall from the year 2011
Must watch on TV: Formula 1 and the Barclays Premier League 
Media

Must watch on TV: Formula 1 and the Barclays Premier League

Also watch the Delhi half marathon on Sunday
Sun 18 introduces three channels in HD format 
Digital

Sun 18 introduces three channels in HD format

The three channels are Colors, CNBC TV18 Prime and History Channel
Airtel gets onboard as title sponsor for Indian Grand Prix 
Marketing

Airtel gets onboard as title sponsor for Indian Grand Prix

The Indian Grand Prix is scheduled to be held from 28-30 October
Close-Up: "I was quite pissed off with the scams and all that..." 
Advertising

Close-Up: "I was quite pissed off with the scams and all that..."

KS Chakravarthy (Chax) in a candid conversation with Campaign India's Arati Rao about his ad career, the ad industry and why the steadiness at Draftfcb+Ulka is making its NCD ...
Anant’s Blog: Please switch to my service provider… 
Advertising

Anant’s Blog: Please switch to my service provider…

No, to mine, to mine, to mine
Sun18 inks 3-year deals with leading DTH platforms 
Media

Sun18 inks 3-year deals with leading DTH platforms

The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV
Airtel reveals new global identity 
Advertising

Airtel reveals new global identity

JWT has conceptualised the new campaign, timed to coincide with the brand relaunch and promote the brand's upcoming 3G services.
'Connect to Airtel, connect to success' is message of new Airtel TVCs 
Advertising

'Connect to Airtel, connect to success' is message of new Airtel TVCs

The campaign has been created by Rediffusion YR
New Airtel TVCs bring together SRK and Chitrangada 
Advertising

New Airtel TVCs bring together SRK and Chitrangada

Rediffusion Y&R Gurgaon created the campaign
"Awards are two-and-a-half minutes of glory:" Sagar Mahabaleshwarkar 
Advertising

"Awards are two-and-a-half minutes of glory:" Sagar Mahabaleshwarkar

Bates 141 NCD Sagar Mahabaleshwarkar talks to Arati Rao about awards and why art directors should think film
Rediffusion creates new campaign for Champions League T20 
Advertising

Rediffusion creates new campaign for Champions League T20

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of ...
Ashish Singru to lead Airtel at Madison Media Plus 

Ashish Singru to lead Airtel at Madison Media Plus

 Praveen Sharma (popularly known as “Perry”), chief operating officer of  Madison Media Plus who led the Bharti Group of businesses, is moving on from the ...
Madison Media retains Airtel account 
Media

Madison Media retains Airtel account

Madison Media has been retained by Airtel as its media AOR. The telecom major has been with the media agency for the last five years, and has now extended its  mandate to ...
Breaking news: Ajay Naqvi joins Mudra India as EVP - North and East 

Breaking news: Ajay Naqvi joins Mudra India as EVP - North and East

Ajay Naqvi has joined Mudra India to head the agency's North and East unit. He will join as EVP and head of Mudra North and East. Prior to this, Naqvi was the national business ...
Airtel DTH pushes mobile recording benefit in new campaign 
Creativity

Airtel DTH pushes mobile recording benefit in new campaign

Building on the ‘Dil Titli’ campaign that pushed its picture clarity benefit, Airtel DTH has unveiled a new integrated campaign to introduce its mobile recording ...
YouTube signs official sponsors for its Live IPL broadcast 
Digital

YouTube signs official sponsors for its Live IPL broadcast

Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium ...
Effies '09 case studies: New venue, new theatrics 
Advertising

Effies '09 case studies: New venue, new theatrics

A total of 33 shortlisted case studies were presented on Monday as part of the Effies, the Advertising Club of Bombay’s annual awards for effectiveness in advertising.Most...
On Storyboard: How to crack the rural markets 
Advertising

On Storyboard: How to crack the rural markets

Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural ...
Airtel's 'Twitter on SMS' offering urges users to share from anywhere 
Advertising

Airtel's 'Twitter on SMS' offering urges users to share from anywhere

Airtel has recently partnered with Twitter in a deal that enables Airtel users to send and receive tweets via SMS. To launch this service, Airtel has rolled out a new campaign, ...
Airtel pushes 'Together, good things happen' brand positioning 
Advertising

Airtel pushes 'Together, good things happen' brand positioning

Bharti Airtel has rolled out an integrated campaign to reiterate its brand belief “Together, good things happen” and reinforce the iconic stature of Brand Airtel ...
Airtel DTH pushes picture clarity in new TVC 
Advertising

Airtel DTH pushes picture clarity in new TVC

Airtel has rolled out a new campaign to push the ‘picture clarity’ proposition of its DTH service.“One of the main reasons for adoption of DTH as a technology ...
Rediffusion Y&R strengthens Delhi operations 
Advertising

Rediffusion Y&R strengthens Delhi operations

Rediffusion Y&R Delhi has headlined a raft of new appointments to beef up its Airtel and LG teams as well as strengthen its digital arm.The agency has appointed Suchitra ...
Champions League T20 ropes in Airtel as title sponsor 
Media

Champions League T20 ropes in Airtel as title sponsor

Airtel has been signed as the title sponsor of the Champions League Twenty20 for the next five years starting with the inaugural season in 2009. Airtel signed the deal with ...
Airtel's latest campaign looks at rural connect 
Advertising

Airtel's latest campaign looks at rural connect

Airtel has unveiled its latest campaign highlighting its network services. Rediffusion Y&R has created the campaign, which is targeted mainly at rural audiences. Commenting ...
Updated: India has ten In-Book entries at D&AD 2009 
Advertising

Updated: India has ten In-Book entries at D&AD 2009

D&AD has released the complete list of In-Book entries, according to which JWT India’s  Jim Morrison/Bob Marley for MW.com is also In-Book for Art Direction in ...
Rediffusion hires Naqvi as national business head for Airtel 
Advertising

Rediffusion hires Naqvi as national business head for Airtel

Rediffusion Y&R has announced the appointment of Ajay Naqvi (pictured) as national business head for Airtel. Sandeep Madan – executive VP for Rediffusion Y&R ...
Airtel's new TVC capitalises on Saif, Kareena chemistry 
Advertising

Airtel's new TVC capitalises on Saif, Kareena chemistry

Airtel latest commercial for its value added service 'Hello Tunes' features Saif Ali Khan and Kareena Kapoor. The commercial demonstrates the ease with which Airtel users can ...
Sun Direct launches in Mumbai 
Media

Sun Direct launches in Mumbai

There is a lot more action expected in the DTH market in India with southern player Sun Direct announcing its Mumbai launch.  Sun Direct is an 80:20 JV between the Maran ...
Airtel unveils emotional campaign to support Delhi Half Marathon 
Advertising

Airtel unveils emotional campaign to support Delhi Half Marathon

In its quest to bring people closer and make them connect easily, Airtel has extended its above-the-line brand communication to an on-ground property, the Delhi Half Marathon.&q...
Everest appoints Ashish Medhekar as EVP, head for Mumbai 
Advertising

Everest appoints Ashish Medhekar as EVP, head for Mumbai

Everest Brand Solutions has appointed Ashish Medhekar as executive vice president and head-Mumbai operations. He comes from Dentsu where he was vice president.He has worked for ...
Lowe designs Idea Cellular's Mumbai launch 
Advertising

Lowe designs Idea Cellular's Mumbai launch

Lowe India has created the campaign to mark the launch of Idea Cellular's services in Mumbai. 'Jiska number Mumbai ka, woh Mumbai ka!' is the positioning that the telecom brand ...
Colors ropes in 10 advertisers at launch 
Media

Colors ropes in 10 advertisers at launch

Colors , the Hindi entertainment channel by Viacom 18 Media, has managed to get 10 advertisers on board before its launch yesterday. Besides Idea, which is the chief advertiser ...
Rediffusion DY&R appoints Karumbaiah to head Chennai  
Advertising

Rediffusion DY&R appoints Karumbaiah to head Chennai

Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency ...
9X signs on co-sponsor for Mahaabhaarat  
Media

9X signs on co-sponsor for Mahaabhaarat

9X’s 'Kahaani hamaaray MAHAABHAARAT ki' has signed on co-sponsors for the epic series slated to air from the 7th of July.  Airtel, Max New York Life and ITC Personal ...
Airtel unveils mushy campaign 
Advertising

Airtel unveils mushy campaign

Airtel has rolled out a new campaign titled 'Taaki pyaar mein dooriyan na aaye" to announce two changes in their tariff structures: STD calls from anywhere to anywhere ...
Dish TV’s chief executive Arun Kumar Kapoor quits  
Media

Dish TV’s chief executive Arun Kumar Kapoor quits

Dish TV’s CEO Arun Kumar Kapoor has called it quits. His next destination is still not known.Kapoor joined Dish TV in November 2006. Before Dish TV, he has worked for ...
Virgin Mobile talks different 

Virgin Mobile talks different

What do you do when you’re the latest in an overcrowded market? First, zoom in on a demographic that you believe that you can own. Next, get your agency to communicate ...
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25 July 2014