Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.
LATEST
Piyush Pandey enters The One Club’s Creative Hall of Fame
The induction ceremony will take place on September 16, 2026, at Capitale in New York.
'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand
Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.
Gucci owner kicks off global media review
Dentsu's iProspect is the incumbent on the account.
The Ferrari Luce makes too much sense and that’s the problem
Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?
Creativity, consolidation and the Croisette
Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.
Beyond wind: Suzlon decides the time is right to rewrite its story
In its second act, the multinational renewable energy solutions provider is rebuilding its brand positioning, following a turbulent history.
Cindy Rose interview to kick off agenda for Campaign House at Cannes
The WPP CEO is the opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes.
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