Ad Spend
Ad spend trends for 12 markets across Asia-Pacific supplied by The Nielsen Company. Markets include Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
NOTE: All spends are in US$000's. % Change refers to the corresponding quarter in the previous year. Expenditure may not reflect special volume agreements or bonus discounting that occurs in the marketplace.
Click on the arrows next to each colum title to sort the data.
Total quarterly ad spend figures for the region by discipline.
Quarter | Television | Newspapers | Magazines | Radio | Outdoor | Cinema | Pay TV | Other | TOTAL | % Change |
---|---|---|---|---|---|---|---|---|---|---|
Q1 '09 | 18,010,588 | 5,798,673 | 1,146,455 | 744,552 | 336,700 | 65,451 | 122,380 | 221,593 | 26,446,391 | 7% |
Q2 '09 | 21,478,025 | 7,166,525 | 1,315,683 | 842,926 | 354,764 | 65,719 | 151,212 | 263,574 | 31,638,429 | 9% |
Q3 '09 | 22,806,617 | 8,042,078 | 1,373,354 | 938,405 | 406,828 | 71,307 | 150,768 | 276,763 | 34,066,119 | 12% |
Q4 '09 | 23,891,624 | 7,906,647 | 1,614,403 | 1,017,780 | 447,738 | 92,572 | 166,268 | 303,535 | 35,440,567 | 12% |
Quarterly ad spend figures by market and discipline.
Quarter | Market | Television | Newspapers | Magazines | Radio | Outdoor | Cinema | Pay TV | Other | TOTAL | % Change |
---|---|---|---|---|---|---|---|---|---|---|---|
Q1 '09 | Australia | 582,293 | 596,011 | 201,574 | 115,774 | 83,106 | 17,528 | 85,824 | 1,682,110 | -11% | |
Q1 '09 | China | 13,575,716 | 2,104,215 | 350,968 | 16,030,899 | 2% | |||||
Q1 '09 | Hong Kong | 714,436 | 506,122 | 258,321 | 101,756 | 71,127 | 49,651 | 1,701,414 | -4% | ||
Q1 '09 | India | 546,703 | 830,739 | 91,475 | 161,362 | 79,432 | 13,002 | 34,005 | 1,756,717 | -6% | |
Q1 '09 | Indonesia | 672,255 | 420,604 | 40,205 | 1,133,064 | 20% | |||||
Q1 '09 | Malaysia | 125,834 | 213,143 | 8,814 | 19,484 | 7,144 | 1,464 | 7,884 | 383,768 | -3% | |
Q1 '09 | New Zealand | 205,498 | 85,151 | 28,664 | 45,305 | 16,006 | 1,898 | 20,152 | 402,674 | -4% | |
Q1 '09 | Philippines | 645,074 | 38,952 | 8,267 | 172,682 | 36,829 | 901,803 | 8% | |||
Q1 '09 | Singapore | 105,133 | 116,055 | 14,723 | 24,046 | 29,231 | 1,653 | 3,232 | 294,072 | -14% | |
Q1 '09 | South Korea | 426,150 | 718,870 | 69,279 | 35,514 | 1,249,812 | -19% | ||||
Q1 '09 | Taiwan | 31,020 | 56,419 | 33,817 | 22,346 | 19,250 | 85,551 | 248,402 | -22% | ||
Q1 '09 | Thailand | 380,476 | 112,392 | 40,348 | 46,286 | 31,404 | 29,905 | 20,846 | 661,656 | -1% | |
Q2 '09 | Australia | 726,144 | 606,219 | 207,800 | 132,047 | 77,501 | 13,489 | 100,335 | 1,863,536 | -5% | |
Q2 '09 | China | 16,276,659 | 3,090,406 | 429,746 | 19,796,811 | 19% | |||||
Q2 '09 | Hong Kong | 783,704 | 592,131 | 301,922 | 91,322 | 89,259 | 70,124 | 1,928,460 | -4% | ||
Q2 '09 | India | 651,332 | 956,509 | 92,467 | 167,778 | 79,432 | 13,002 | 34,005 | 1,994,524 | 28% | |
Q2 '09 | Indonesia | 753,632 | 476,595 | 47,740 | 1,277,967 | 8% | |||||
Q2 '09 | Malaysia | 166,189 | 239,169 | 9,906 | 23,905 | 7,756 | 1,565 | 8,873 | 457,363 | 1% | |
Q2 '09 | New Zealand | 275,429 | 89,742 | 29,956 | 55,948 | 17,253 | 1,595 | 24,406 | 494,329 | -2% | |
Q2 '09 | Philippines | 785,859 | 47,500 | 12,108 | 222,032 | 46,819 | 1,114,318 | 9% | |||
Q2 '09 | Singapore | 107,615 | 128,880 | 17,919 | 25,678 | 32,185 | 2,846 | 3,471 | 318,595 | -12% | |
Q2 '09 | South Korea | 524,582 | 746,056 | 86,831 | 43,037 | 1,400,506 | -17% | ||||
Q2 '09 | Taiwan | 32,786 | 78,290 | 37,869 | 27,465 | 20,837 | 104,393 | 301,641 | -16% | ||
Q2 '09 | Thailand | 394,094 | 115,028 | 41,419 | 53,715 | 30,540 | 33,221 | 22,361 | 690,379 | -9% | |
Q3 '09 | Australia | 757,032 | 614,025 | 221,296 | 123,760 | 79,050 | 12,102 | 96,638 | 1,903,902 | -13% | |
Q3 '09 | China | 17,134,714 | 3,710,486 | 441,465 | 21,286,665 | 19% | |||||
Q3 '09 | Hong Kong | 876,802 | 688,184 | 322,876 | 115,165 | 134,743 | 85,516 | 2,223,286 | 10% | ||
Q3 '09 | India | 686,558 | 1,056,804 | 109,407 | 223,793 | 79,432 | 13,002 | 34,005 | 2,203,001 | 30% | |
Q3 '09 | Indonesia | 945,866 | 475,276 | 52,133 | 1,473,276 | 13% | |||||
Q3 '09 | Malaysia | 206,244 | 265,242 | 9,948 | 30,339 | 8,157 | 1,968 | 9,550 | 531,447 | 11% | |
Q3 '09 | New Zealand | 301,702 | 94,847 | 29,753 | 54,948 | 17,185 | 1,406 | 24,496 | 524,337 | -1% | |
Q3 '09 | Philippines | 793,061 | 46,127 | 11,753 | 214,981 | 41,521 | 1,107,443 | 9% | |||
Q3 '09 | Singapore | 120,372 | 136,139 | 17,286 | 28,468 | 32,975 | 2,130 | 4,018 | 341,390 | -5% | |
Q3 '09 | South Korea | 535,156 | 746,846 | 80,652 | 50,508 | 1,413,163 | -5% | ||||
Q3 '09 | Taiwan | 34,372 | 80,947 | 30,819 | 38,683 | 24,626 | 109,246 | 318,694 | 0% | ||
Q3 '09 | Thailand | 414,736 | 127,154 | 45,965 | 57,761 | 30,661 | 40,698 | 22,540 | 739,516 | 3% | |
Q4 '09 | Australia | 795,236 | 678,493 | 237,834 | 138,192 | 107,720 | 20,978 | 113,020 | 2,091,474 | 1% | |
Q4 '09 | China | 17,926,090 | 3,345,936 | 542,660 | 21,814,686 | 19% | |||||
Q4 '09 | Hong Kong | 938,848 | 753,619 | 376,742 | 114,259 | 144,041 | 92,146 | 2,419,656 | 19% | ||
Q4 '09 | India | 752,786 | 1,003,107 | 130,117 | 258,557 | 79,432 | 13,002 | 34,005 | 2,271,006 | 18% | |
Q4 '09 | Indonesia | 894,428 | 474,089 | 54,752 | 1,423,270 | 27% | |||||
Q4 '09 | Malaysia | 215,013 | 273,477 | 11,787 | 29,828 | 8,444 | 1,549 | 10,525 | 550,624 | 17% | |
Q4 '09 | New Zealand | 307,072 | 109,362 | 33,368 | 64,209 | 15,502 | 3,331 | 26,655 | 559,498 | 4% | |
Q4 '09 | Philippines | 807,347 | 55,277 | 13,909 | 225,396 | 55,381 | 1,157,308 | 14% | |||
Q4 '09 | Singapore | 137,873 | 154,313 | 23,462 | 32,110 | 39,936 | 3,575 | 5,009 | 396,278 | 12% | |
Q4 '09 | South Korea | 624,807 | 826,423 | 100,902 | 62,267 | 1,614,399 | 9% | ||||
Q4 '09 | Taiwan | 34,899 | 90,975 | 44,601 | 34,607 | 22,931 | 110,887 | 338,901 | 11% | ||
Q4 '09 | Thailand | 457,224 | 141,576 | 44,269 | 58,356 | 29,731 | 50,137 | 22,175 | 803,467 | 8% |
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