MARKETING

NEWS

LinkedIn vs Facebook: Who wins the B2B battle?

The author lists five reasons why LinkedIn scores over Facebook for B2B marketing

Young Spikes 2014: Last date to enter is 27 July

Are you under 28 years of age? Crack the Young Spikes Media and Integrated briefs this weekend

T.O.M. Tweekend

Some tweets that caught our attention this weekend

Babita’s blog: One Vs WON

The strength of individuals lies in the teams behind them, underlines the author

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn ...
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Video: A-Listers on ‘Mission 2014’ - 2 

Video: A-Listers on ‘Mission 2014’ - 2

Nakul Chopra, Monica Tata, Arunabh Das Sharma, Ranju ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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MAGAZINE
Campaign India
Campaign India
25 July 2014