MARKETING

NEWS

Heineken named Cannes Lions Creative Marketer of the Year

Brand had previously won the title in 1995

Reliance Broadcast Network brings in Shalini Gupta and Sahil Kangotra

Gupta joins as CMO, while Kangotra joins as business head

Anup Vishwanathan joins Times Television Network

He was AVP at Leo Burnett in his last assignment

Viber launches Public Chats in major global marketing push

Viber’s new feature will eventually allow any user to broadcast their chats publicly, and ...

Agency of the Year 2014: Shortlists announced

Winners to be announced on 9 December 2014 in Mumbai
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

The fourth wave of content marketing

Content marketing in danger of becoming perceived as the ‘one-size-fits-all’ solution to any given marketing problem
 
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MAGAZINE
Campaign India
Campaign India
3 October 2014