MARKETING

NEWS

CIDCA 2014: Catch the early entry deadline of 26 April

Details, entry forms at www.campaignindiacrest.com; maximum emphasis on campaign results

Tata seeks shop for branding brief

This will be the group's first global corporate advertising campaign

'Staying connected' stays priority for majority: MTV youth study

36 pc picked mobile bill payment among things they spend on, another 23 per cent net connection ...

Campaign India Photo Caption Contest 2014: Write, win (2)

Win digital cameras; grand winner will be Campaign India's guest photo-editor at Goafest 2014

Branding guru Wally Olins dies aged 83

The man credited with inventing concept of brand identity began his career in the early 1960s, ...
 
People Focus

Profile: “There are no readymade answers in digital”

Talks about the need for marketers to embark on their own digital journey
 
Profile: "It’s not about being party or show organisers"  

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & ...
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

'Staying connected' stays priority for majority: MTV youth study

36 pc picked mobile bill payment among things they spend on, another 23 per cent net connection and surfing bills
 
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Campaign India
Campaign India
4 April, 2014