MARKETING

NEWS

Unilever CMO Keith Weed's five tech trends for 2015

CMO Keith Weed on an 'omni-connected' future

How Coke's new CMO Marcos de Quinto can make the brand sparkle

Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal ...

AMES awards and conference slated for June 3 in Singapore

The Asian Marketing Effectiveness & Strategy (AMES) Awards and Conference will take place on 3 ...

Vivek Sharma joins Pidilite Industries as CMO

He replaces Anil Jayaraj, who is moving into another role within the company

Vizeum bags media duties of Hindware

Account won following a multi- agency pitch
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

The 20 that shaped the last 10: Joseph George

The CEO of Lowe Lintas + Partners, India explains how the last decade has seen a change in mindset of the Indian
 
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Campaign India
Campaign India
23 January