MARKETING

NEWS

Burger King to create World Peace Day burger with rivals after McDonalds shunned stunt

Burger King has penned a second open letter to call on US fast food rivals Giraffes, Wayback Burgers, Denny's and Krystal to create a World Peace Day burger to celebrate Peace Day on 21 September.

HCL Technologies is Man Utd's digital transformation partner

The duo will launch a UnitedXperience Lab at Old Trafford

Deepak Jolly gets new role; Ishteyaque Amjad takes over Coca-Cola comms

Amjad moves from Singapore, where he was director of corporate affairs at Cargill

LinEngage appoints Sriharsh Grandhe as executive vice president

He joins from Possible Worldwide Singapore

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their ...
 
CASE STUDIES

Cannes 2015: View from Asia

While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
BLOGS & OPINIONS
People Focus

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
 
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA 

‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA

Adam Silver, Vivek Ranadive and Yannick Colaco spoke ...
‘We can do a lot more with existing customers’: Mohit Goel 

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH
 
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Campaign India
Campaign India
21 August 2015