MARKETING

NEWS

Colgate-Palmolive names Mukul Deoras global CMO

Takes marketing reins of CPG giant from Nigel Burton

Joy Cosmetics assigns creative duties to Happy

Account won following multi-agency pitch

The Glass Lion vs. gender stereotypes

Is the latest Cannes category just another cash grab, or a sign of social progress?

Havas Media Group India announces senior level promotions

Among other elevations, Havas Media MD Mohit Joshi will also take take responsibility for Arena

Sorrell on mega-media reviews: 'We can't remember anything like this'

WPP's CEO contemplates the scope of churn among brands
 
CASE STUDIES

Cannes 2015: View from Asia

While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
BLOGS & OPINIONS
People Focus

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
 
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA 

‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA

Adam Silver, Vivek Ranadive and Yannick Colaco spoke ...
‘We can do a lot more with existing customers’: Mohit Goel 

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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MAGAZINE
Campaign India
Campaign India
26 June