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Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off

Is it time to unbundle strategy and creative? (Part 1)

In the first of a two-part series on the theme, the author contends that creatives need ...

Sir Tim Berners-Lee: The marketing impact of artificial intelligence

The visionary computer scientist talks about why thinking machines and pixels stand to change ...

Gaurav Kackar joins Micromax as head of brand marketing

He was at MTS prior; will report to CMO Shubhajit Sen

Opinion: Brands should learn to earn respect -- the #KalamSir way

If the late president was trending all day yesterday, it was with good reason
 
CASE STUDIES

Cannes 2015: View from Asia

While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
BLOGS & OPINIONS
People Focus

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
 
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA 

‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA

Adam Silver, Vivek Ranadive and Yannick Colaco spoke ...
‘We can do a lot more with existing customers’: Mohit Goel 

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off
 
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