MARKETING

‘If you look at the fans as stars, there are a host of crowd activations possible’: Anuradha Aggarwal, Vodafone India

14 hours ago by Raahil Chopra

Q&A with Aggarwal, on the brand’s augmented reality initiative ‘Fan Cam’ at the ongoing IPL

Adland steps up M&A battle

1 day 14 hours ago by Keith Hunt

Mergers and acquisitions are changing as networks look to new technology and emerging markets.

‘We invested a lot in changing perception’

2 days ago by Pooja Ahuja Nagpal

Q&A: Rahul Razdan, head, Tencent India, on Wechat Messenger’s India growth agenda

Havas to handle media for XPAD tablet maker Simmtronics

2 days ago by Campaign India Team

The account was won following a multi-agency pitch

Sony Playstation looks to drive multi-functionality of consoles

2 days ago by Pritha Dasgupta

Add-on features make the products more viable for Indian consumers, explains Atindriya Bose, ...

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CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan

Sony Handycam has created a ‘Witness love film festival’ to combat the decline in the camcorder market in Taiwan.

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Profile: “There are no readymade answers in digital”

Talks about the need for marketers to embark on their own digital journey

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & ...

Video: In conversation with Lucas Watson, YouTube

Lucas Watson, vice president, global sales and industry ...

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.

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