MARKETING

NEWS

Scarecrow to handle creative duties of Zee Learn

Account won following multi-agency pitch

Ashok Lalla to exit Infosys, turn digital consultant

He has been global head of digital marketing for the IT major for three years now

CIDCA 2015 awards night pushed to 15 June

Overwhelming response leads to prolonged judging process

Dave Trott: BE DANGEROUS

The author explains its importance, with example of a 'rock and roll opera' that became Who

What’s Your Problem wins social media mandate of Bharat Matrimony group

Account won following multi-agency pitch
 
People Focus

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and human capital, Krishna Mohan, in conversation with Arati Rao
 
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
'We can build a mobile center of excellence from India...' 

'We can build a mobile center of excellence from India...'

Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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