MARKETING

NEWS

IAA to host Knowledge Seminar on retail marketing

Seminar to be held on 20 December in Bengaluru

Samsung's Ravinder Zutshi to retire

Deputy MD retires on 31 December

Burberry offers personalised Christmas gift advice on Twitter

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal ...

‘Customers are seeking more and more customisation’: Bhavesh Somaya

Bhavesh Somaya, director of marketing and innovation, Diageo India, speaks with Campaign India ...

Ad blockers gain ground as consumers say 'Enough'

What does the growing adoption of ad-blocking say about today's digital advertising?
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

‘Customers are seeking more and more customisation’: Bhavesh Somaya

Bhavesh Somaya, director of marketing and innovation, Diageo India, speaks with Campaign India about building earned and owned capabilities, the challenges in a surrogate market, building sustainable brands and more.
 
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MAGAZINE
Campaign India
Campaign India
12 December 2014