MARKETING

NEWS

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser

WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk ...

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose ...

Who pays for a marketing-inspired crisis?

Marketers may want to consider insurance in case their marketing plans go awry, says the author

Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity

He was CEO, TBWA India Group, in his last assignment
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: &#8220;We&#8217;re developing a separate channel for rural&#8221; 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
&#8216;We never believed in biting more than we could chew&#8217; 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Video: A-Listers on &#8216;Mission 2014&#8217; - 2 

Video: A-Listers on ‘Mission 2014’ - 2

Nakul Chopra, Monica Tata, Arunabh Das Sharma, Ranju ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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MAGAZINE
Campaign India
Campaign India
11 July