MARKETING

NEWS

Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller

Apple's top global marketer is the envy of the marketing industry. But not everything is plain sailing for the man dubbed Steve Jobs' ‘mini-me’, writes Marketing’s Shona Ghosh

Discovery Network: Focus on content, consolidation

Upbeat on new launch ‘Investigation Discovery’; No more channel launches this year, ...

Maybelline launches 'Colossal Cabs', offers ‘glam’ rides

Mumbai college girls invited to tweet; college with maximum tweets wins service

Facebook likes don't count as property, says US court ruling

Shona Ghosh reports on the judgement, which said if anyone can be deemed to own likes on a page, ...

BC Web Wise wins Racold Thermo

Account won following multi-agency pitch
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
‘The affluent consumer across Asia largely wants the same things’ 

‘The affluent consumer across Asia largely wants the same things’

Q&A with Karen Ngui, DBS Group Holdings and Sheran ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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Campaign India
Campaign India
8 August 2014