MARKETING

NEWS

Why #NoMakeUpSelfie should inspire charities to cash in on social vanity

We've all moaned quietly at how Facebook seems to be filled with an increasingly narcissistic group of so-called friends, keen to tell us again and again about their incredible lives or show off that holiday snap tagged only with the caption 'bliss'. Pass the bucket, says the author

Five things marketers need to know about extreme consumers

Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting ...

Carat Fresh Integrated is now psLIVE

R. Ravi Shankar will head psLIVE India along with Sidharth Ghosh, VP, Keshav Chandorkar, ...

CIDCA 2014: Catch the early entry deadline of 26 April

Details, entry forms at www.campaignindiacrest.com; maximum emphasis on campaign results

Tata seeks shop for branding brief

This will be the group's first global corporate advertising campaign
 
People Focus

Profile: “There are no readymade answers in digital”

Talks about the need for marketers to embark on their own digital journey
 
Profile: "It’s not about being party or show organisers"  

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & ...
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
IN DEPTH

Five things marketers need to know about extreme consumers

Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave, says the author
 
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Campaign India
Campaign India
4 April, 2014