MARKETING

NEWS

Things They Like: Rajesh Jain

The MD and CEO of Lacoste India tells us about his favourite movies, books, 'user-friendly and technologically competent' phone, and more...

BPL Adland Predictions: Gameweek 5

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to ...

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital

His last assignment was at Unilever

Mike Fromowitz's Blog: The rise of netizens

'Networks' are competing with markets in industry after industry, says the author

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year.
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
‘The affluent consumer across Asia largely wants the same things’ 

‘The affluent consumer across Asia largely wants the same things’

Q&A with Karen Ngui, DBS Group Holdings and Sheran ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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Campaign India
Campaign India
5 September 2014