MARKETING

NEWS

BPL Adland Predictions: Gameweek 13

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results

Things They Like: Neeraj Vyas

Sony's senior EVP and business head for Max, Max2 and Mix, on his love for Apple gadgets, him ...

Live Issue: Will GOI’s communication push set a trend?

Increased investment from politicos to benefit agencies

Adidas' Tushar Goculdas elevated as brand director for emerging markets

Prior to this he was brand director

Marketer: ‘The biggest competitor is consumer inertia’

CMO Naveen Kukreja reflects on the evolution of PolicyBazaar, online insurance in India, and more
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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MAGAZINE
Campaign India
Campaign India
3 October 2014