MARKETING

NEWS

Fiat Chrysler appoints Rahul Pansare to head marketing

Moves from Volkswagen, where he was head of communications

Marc Lourdes appointed director of CNN Digital Asia

Joins from Yahoo, where he was editor-in-chief

Three tips for CMOs to make the case to be CEO

Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to ...

Kanika Kalra joins Snapdeal as VP – marketing

Was with HUL as global brand director for Fair & Lovely prior

A view from Dave Trott: Pay it forward

Everybody wins when you set up the game right, says the author, with example of a pizza shop ...
 
CASE STUDIES

Goafest 2016: 'We are feeling machines that think' - Tara Marsh

The global head of content for Wunderman was speaking on day two of the festival
BLOGS & OPINIONS
People Focus

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life Insurance,speaks about the rebranding of Exide Life Insurance from ING Vysya Life Insurance and the journey thereon
 
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
‘Creativity needs to be in strategy…’ 

‘Creativity needs to be in strategy…’

Kawal Shoor opens up on his rise to the top rungs, and ...
“It is not a Batman story... it is an Avengers story” 

“It is not a Batman story... it is an Avengers story”

Ashish Chakravarty, NCD, Contract Advertising, opens up ...
IN DEPTH

Three tips for CMOs to make the case to be CEO

Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to beware, says the author
 


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MAGAZINE
Campaign India
Campaign India
15 April 2016