MARKETING

NEWS

With the mood of the nation upbeat, will we see better festive sales?

Win an Edifier iPod Docking Station worth Rs 2,500

T.O.M. Tweets

Some tweets that caught our attention this week

IAA launches 'Let's Get Real' seminar on marketing of real estate

The knowledge seminar will be held on 9 October 2014 in Mumbai

Spikes Asia 2014: Roopak’s blog - Content is finally King

The author reflects on his sixth Spikes Asia festival in a row, and makes a plea to pronounce ...

Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu

The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half ...
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
‘The affluent consumer across Asia largely wants the same things’ 

‘The affluent consumer across Asia largely wants the same things’

Q&A with Karen Ngui, DBS Group Holdings and Sheran ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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Campaign India
Campaign India
5 September 2014