MARKETING

NEWS

Twitter's new algorithmic timeline arrives - and what it means for brands

Top tweets will no longer display in chronological order, but by relevance to the user.

Maxus takes aim at management consultancies with new division

Global leads David Kaganovsky (CIO), Gary Revenson (tech director) and CSO Damian Blackden will ...

Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity

For taking an idea and making it this large, braveheart Bajaj Auto deserves to take a bow

Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing ...

Archana Anand elevated as business head of dittoTV

She was at Zee Digital Convergence prior
 
CASE STUDIES

Cannes 2015: View from Asia

While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
BLOGS & OPINIONS
People Focus

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
 
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
‘We can do a lot more with existing customers’: Mohit Goel 

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life ...
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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Campaign India
Campaign India
5 February 2016