MARKETING

NEWS

Campaign India IQ: Was Goafest 2015 better than Goafest 2014? Why?

Win an Edifier iPod Docking Station worth Rs 2,500

Things They Like: Hitesh Mehta

The VP of Leo Burnett on when and why he'll start wearing a watch and his love for Samsung gadgets

BPL Adland Predictions: Gameweek 33

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to ...

Five things CMOs can do to get fired this year

Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in ...

Power Play @ IPL 2015: ‘Each passing year of the association brings in new challenges that contribute to our learning curve'

Amitabh Tiwari, COO, Sansui, on the brand's plans for eighth edition of the IPL
 
People Focus

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and human capital, Krishna Mohan, in conversation with Arati Rao
 
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
'We can build a mobile center of excellence from India...' 

'We can build a mobile center of excellence from India...'

Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
DISCUSSION

Latest

Popular Comments

POLLS
Was Goafest 2015 better than Goafest 2014?

   |   View results
Yes
  50%
 
No
  50%

VOTE
MAGAZINE
Campaign India
Campaign India
17 April