MARKETING

NEWS

DDB MudraMax wins media mandate of Athena Life Sciences

This is the first time Athena Life Sciences has roped in an agency

Five ad trends for marketers before Mobile World Congress

As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile ...

J. Walter Thompson wins creative duties of Askme

Account won following multi-agency pitch

Minority wins creative mandate of Pride World City

Account won following multi-agency pitch

Scarecrow bags creative mandate of DS Group's dairy business

The account was won following a multi-agency pitch
 
People Focus

Profile: "It’s not about being party or show organisers"

Brian Tellis, chairman, Fountainhead Promotions & Events, explains the experiential marketing sector to Arati Rao
 
Profile: “We’re developing a separate channel for rural” 

Profile: “We’re developing a separate channel for rural”

Emami Limited’s CEO for sales, supply chain and ...
‘We never believed in biting more than we could chew’ 

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing ...
Things They Like: Ekalavya Bhattacharya 

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being ...
SECTOR INSIGHT

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
 
BRAND HEALTH CHECK

Opinion- “I’m too sexy for my shoes”: The Tata Nano story: Chintamani Rao

Chintamani Rao, President, Media Direction makes a pointed case on why the Tata Nano doesn't get it.
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MAGAZINE
Campaign India
Campaign India
6 February