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Maxus takes aim at management consultancies with new division

Global leads David Kaganovsky (CIO), Gary Revenson (tech director) and CSO Damian Blackden will run Maxus Technology Consultancy

Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity

For taking an idea and making it this large, braveheart Bajaj Auto deserves to take a bow

Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing ...

MindShift Interactive bags Meru's digital mandate

Account won following multi-agency pitch

McCann Health bags Health Care at Home India's creative mandate

Account won following multi-agency pitch
 
People Focus

'Show that communication can be a force for good': AAAI Lifetime Awardee Ramesh Narayan

The ad veteran received the award at a ceremony in Mumbai on 24 July
 
Mission NCR: Charting a ‘liquid’ path to growth 

Mission NCR: Charting a ‘liquid’ path to growth

In the 18 months since he moved to head O&M North, Kapil ...
Do online discounts discount brand equity? 

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop ...
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
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Campaign India
Campaign India
5 February 2016