A view from Dave Trott: Changing the game

A lesson from small town Crickhowell that has chosen to avoid paying tax the same legal way big ...

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting ...

The Hindu launches Mumbai edition with premium tag

“Hope to break even in 3 to 4 years,” say CEO Lochan

ICCO 2015: Avian’s Nitin Mantri is ‘PR Leader of the Year’; Weber Shandwick, Avian Media take top Apac honours

Genesis BM work for Ashoka University adjudged best global consumer campaign in award’s ...

'We don’t need too many people… just the right kind of people’

Jagdish Acharya, founder director, Cut the Crap (CTC), tells us about his journey from product management to creative, with a few strategic steps in between, what Cut the Crap wants to stand for, and the start-up wave
People Focus

'Show that communication can be a force for good': AAAI Lifetime Awardee Ramesh Narayan

The ad veteran received the award at a ceremony in Mumbai on 24 July
Mission NCR: Charting a ‘liquid’ path to growth 

Mission NCR: Charting a ‘liquid’ path to growth

In the 18 months since he moved to head O&M North, Kapil ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
Do online discounts discount brand equity? 

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop ...


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Campaign India
Campaign India
27 November 2015