RSS

Advertising

NEWS

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose ...

Linen wins Tupperware’s creative mandate

The account was won post a multi-agency pitch

Profile: ‘Planning is a belief and not a job or function’

Lowe’s national planning director Subramanyeswar gets passionate in a chat on planning

Who pays for a marketing-inspired crisis?

Marketers may want to consider insurance in case their marketing plans go awry, says the author
 
IN DEPTH

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
People Focus

Profile: Finding new language to bond with the young

Ajai Jhala, CEO, BBDO India, tells Pooja Ahuja Nagpal about the need to shape, nurture and motivate talent today
 
Headliner: Bates: Moving beyond the pure comms play 

Headliner: Bates: Moving beyond the pure comms play

After a year at the helm of Bates (now Bates CHI & ...
Profile: Taking things a notch or two up, strategically 

Profile: Taking things a notch or two up, strategically

CEO Shripad Kulkarni outlines the way forward for ...
Video: Campaign For Dignity Jury Meet 

Video: Campaign For Dignity Jury Meet

Hear what Abhijit Avasthi, Amer Jaleel, Ashish Chakravart...
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign India
Campaign India
11 July