CREATIVITY

NEWS

JWT launches Mirum

Company consists of 11 digital agencies. India's ActivearkJWT to be part of it

India drops five places in Gunn Report 2014

McCann Worldgroup's Mumbai office ranked highest among Indian agencies

Cannes Lions chooses SY Lau as Media Person of the Year 2015

Tencent's senior EVP will be awarded on 24 June

Entries open for Goafest Media Abbys 2015

Deadline for the entries is 24 February 2015

Cannes Lions 2015 open for entries

Entry deadline is 27 March
 

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here
 
MMGB: GoPro films Kama's surfing adventures 

MMGB: GoPro films Kama's surfing adventures

Watch the film, shot by a GoPro camera here
Godrej Cinthol woos India with an ode to confidence 

Godrej Cinthol woos India with an ode to confidence

Watch the ad film conceptualised by Creativeland Asia here
Flipkart-Karbonn underline value proposition 

Flipkart-Karbonn underline value proposition

Watch the ad film conceptualised by Happy Creative ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ‘Storyscaping’, bridging the physical-digital divide, and metrics of ‘return on experience’
 
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

Close up: 'There is much to discover in human frailty'

Joy Mohanty, national creative director, Publicis Capital, speaks about the 'stumble', the 'almost-indulgent' advertising, being slaves of classification and more
 
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Campaign India
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23 January