CREATIVITY

NEWS

Madison’s Platinum Media wins Cordlife India’s duties

Follows multi-agency pitch; Kolkata branch, which added Senco mandate last month, to handle account

‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty

Sambit Mohanty, creative head (North), DDB Mudra, takes us through his journey in advertising, ...

‘If you cannot be part of the solution, then you are part of the problem’

Mayukh Guha Thakurta, Creativeland Asia reflects on learnings from the AFAA Fast Track programme ...

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here

'What consumers expect from advertising has changed’: Surjo Dutt

JWT Delhi’s VP and ECD Surjo Dutt about his ‘brilliant’ journey at the agency, ...
 

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here
 
MMGB: GoPro films Kama's surfing adventures 

MMGB: GoPro films Kama's surfing adventures

Watch the film, shot by a GoPro camera here
Godrej Cinthol woos India with an ode to confidence 

Godrej Cinthol woos India with an ode to confidence

Watch the ad film conceptualised by Creativeland Asia here
Flipkart-Karbonn underline value proposition 

Flipkart-Karbonn underline value proposition

Watch the ad film conceptualised by Happy Creative ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

Delhi Daredevils aspires to rise with merchandise

Hemant Dua, CEO, Delhi Daredevils, on re-branding, marketing efforts for 2014, an upcoming anthem and exclusive stores
 
‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth 

‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth

While Digital Law & Kenneth has started work on P&G from ...
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty

Sambit Mohanty, creative head (North), DDB Mudra, takes us through his journey in advertising, mandate for the Delhi office, and explains why he takes it one day at a time
 
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MAGAZINE
Campaign India
Campaign India
8 August 2014