CREATIVITY

NEWS

Leo Burnett Mumbai appoints Hitesh Mehta as VP

Post his stint at Leo Burnett Indonesia, he worked as an independent brand consultant

Clio Awards 2014: Thirty Indian entries shortlisted

Winners to be announced from 15 September

T.O.M. Tweets

Some tweets that caught our attention this week

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee about Cannes, creativity and why he must ...

Madison’s Platinum Media wins Cordlife India’s duties

Follows multi-agency pitch; Kolkata branch, which added Senco mandate last month, to handle account
 

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here
 
MMGB: GoPro films Kama's surfing adventures 

MMGB: GoPro films Kama's surfing adventures

Watch the film, shot by a GoPro camera here
Godrej Cinthol woos India with an ode to confidence 

Godrej Cinthol woos India with an ode to confidence

Watch the ad film conceptualised by Creativeland Asia here
Flipkart-Karbonn underline value proposition 

Flipkart-Karbonn underline value proposition

Watch the ad film conceptualised by Happy Creative ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth

While Digital Law & Kenneth has started work on P&G from the Saatchi & Saatchi portfolio, the CMD of L&K Saatchi & Saatchi reveals more on a ‘100-day plan’ - and beyond
 
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
 
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MAGAZINE
Campaign India
Campaign India
8 August 2014