CREATIVITY

NEWS

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose ...

Linen wins Tupperware’s creative mandate

The account was won post a multi-agency pitch

Profile: ‘Planning is a belief and not a job or function’

Lowe’s national planning director Subramanyeswar gets passionate in a chat on planning

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014
 

Showcase: Electric Dreams Film Company

View the films for Bose, Horlicks, Aircel, Tanishq, Tata Power, Parle Marie and Airtel Money
 
Goafest 2014: &#8216;All creative ideas in future will be boundary-blurring&#8217;: Preethi Mariappan, Razorfish 

Goafest 2014: ‘All creative ideas in future will be boundary-blurring’: Preethi Mariappan, Razorfish

‘Social Transformed’ was the theme of the ...
CIDCA 2014: And the shortlists are... 

CIDCA 2014: And the shortlists are...

163 entries from 30 agencies in the race for metal; ...
Goafest 2014: Creative Abby jury chairs revealed, shortlists released online 

Goafest 2014: Creative Abby jury chairs revealed, shortlists released online

Shortlists for Ambient, Direct, OOH, PR, Print Craft and ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

Delhi Daredevils aspires to rise with merchandise

Hemant Dua, CEO, Delhi Daredevils, on re-branding, marketing efforts for 2014, an upcoming anthem and exclusive stores
 
&#8216;If I cannot deliver growth, I am not required in this organisation&#8217;: Praveen Kenneth 

‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth

While Digital Law & Kenneth has started work on P&G from ...
&#8216;Consumers own the brand, brands own the business&#8217;: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
 
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign India
Campaign India
11 July