CREATIVITY

NEWS

‘The 30-second commercial is still very powerful'

At Ad Stars 2015, BBDO's Suthisak Sucharittanonta, Mullen Lowe's Jose Miguel Sokoloff, and DDB Mudra's Sonal Dabral discussed work that impressed them

Digital is a barrier to human engagement, says neuroscience entrepreneur

Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost ...

‘Everything we do can change the world’: Jose Miguel Sokoloff

The president of Mullen Lowe Group's global creative council spoke at Ad Stars on 'My Time in ...

“Social media best opportunity for crisis management companies ever had”: Jim James, Eastwest Public Relations

Singapore-headquartered agency with office in Bengaluru eyes Mumbai, Delhi operations in six months

'Ignorance is the foundation of learning': Matt Eastwood

The worldwide CCO of J. Walter Thompson spoke at Ad Stars 2015 on the importance of staying ...
 

Campaign for Dignity 2015: Inspire youth to create 'Dignity Moments' for the elderly

Entry deadline extended to 31 August 2015 for Indian leg of the competition
 
Showcase: Nirvana Films 

Showcase: Nirvana Films

View the films for Airtel, Hutch, Neo Sports, Vodafone, ...
Cannes 2015: View from India 

Cannes 2015: View from India

Not all the campaigns making a splash in India will ...
Skip "dance" by Bartle Bogle Hegarty 

Skip "dance" by Bartle Bogle Hegarty

Watch the film conceptualised by Bartle Bogle Hegarty here

Campaign for Dignity 2015: Inspire youth to create 'Dignity Moments' for the elderly

Entry deadline extended to 31 August 2015 for Indian leg of the competition
 
Who has run the best World Cup guerrilla marketing campaign? 

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have ...
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
People Focus

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers
 
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off
 
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MAGAZINE
Campaign India
Campaign India
21 August 2015