CREATIVITY

NEWS

MG Parameswaran re-elected AAAI president

Nakul Chopra re-elected vice president

Weekend Fun 2: Wish Rediffusion Y&R veteran Jayanthibhai a happy retired life

He spent 29 years at the agency, informs a tweet from CCO Rahul Jauhari

Things They Like: Jaideep Singh

The SVP - business head, Live Viacom18, on visiting Luzern, love for long rides on his Harley ...

McCann bags Incredible India's creative duties

Account moves post multi-agency pitch

T.O.M. Tweets

Some tweets that caught our attention this week
 

Campaign for Dignity 2015: 'Inspire youth to create 'dignity moments' for the elderly'

In second edition, brief transcends awareness, print; property moves beyond Indian market
 
Showcase: Nirvana Films 

Showcase: Nirvana Films

View the films for Airtel, Hutch, Neo Sports, Vodafone, ...
Cannes 2015: View from India 

Cannes 2015: View from India

Not all the campaigns making a splash in India will ...
Skip "dance" by Bartle Bogle Hegarty 

Skip "dance" by Bartle Bogle Hegarty

Watch the film conceptualised by Bartle Bogle Hegarty here

Campaign for Dignity 2015: 'Inspire youth to create 'dignity moments' for the elderly'

In second edition, brief transcends awareness, print; property moves beyond Indian market
 
Who has run the best World Cup guerrilla marketing campaign? 

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have ...
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
People Focus

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers
 
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off
 
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Campaign India
Campaign India
24 July