CREATIVITY

NEWS

Shaadi.com uses 'dowry calculator' to highlight social evil

Matrimony site launches digital campaign to raise awareness on issue

Amit Akali announces launch of ‘What’s Your Problem’

He had left Grey Worldwide as NCD in February 2014

Dentsu Marcom wins creative duties of Honda Jazz

Account won following multi-agency pitch

New York Festivals 2015: Nine Indian entries shortlisted

Work from DDB Mudra, McCann Worldgroup and Crayons Advertising in the fray

Anirban Sen joins Bang in the Middle as ECD

Prior to this he was with iris India
 

Skip "dance" by Bartle Bogle Hegarty

Watch the film conceptualised by Bartle Bogle Hegarty here
 
Park Avenue Storm promises a fragrance for every mood 

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here
MMGB: GoPro films Kama's surfing adventures 

MMGB: GoPro films Kama's surfing adventures

Watch the film, shot by a GoPro camera here
Godrej Cinthol woos India with an ode to confidence 

Godrej Cinthol woos India with an ode to confidence

Watch the ad film conceptualised by Creativeland Asia here

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers
 
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
David Lubars, on advertising’s ‘next frontier’ 

David Lubars, on advertising’s ‘next frontier’

The BBDO global chief creative officer says even in the ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

Babita's blog: Idea First

The author states that the industry must help a new generation growing up on creativity and communication get priorities right
 
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Which has been the best TVC launched during IPL 2015?









   |   View results
Tata Sky
  30%
 
Kingfisher
  4%
 
Sony Max
  8%
 
Havells
  9%
 
Britannia Good Day
  1%
 
Vodafone
  11%
 
Ceat Tyres
  4%
 
Pepsi
  10%
 
Amazon
  17%
 
Other
  5%

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