CREATIVITY

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Maxus: ‘Soul of a start up, systems of scale’

Vikram Sakhuja on the agency’s growth focus, success thus far, and his move to NYC

‘We’ve mapped the local creative talent we want’: Ben Jones, AKQA

Former Havas Media MD (digital) Anurag Bhatnagar is CSD and head of India ops; headcount to ...

Should agencies retain IP rights to their work?

Can they? Certainly not with adland divided on the issue - or so it seems.

Young Spikes 2014: Last date to enter is 27 July

Are you under 28 years of age? Crack the Young Spikes Media and Integrated briefs this weekend

T.O.M. Tweekend

Some tweets that caught our attention this weekend
 
AWARDS NEWS

Young Spikes 2014: Last date to enter is 27 July

Are you under 28 years of age? Crack the Young Spikes Media and Integrated briefs this weekend

Young Spikes 2014: Last date to enter is 27 July

Are you under 28 years of age? Crack the Young Spikes Media and Integrated briefs this weekend
 
Showcase: Electric Dreams Film Company 

Showcase: Electric Dreams Film Company

View the films for Bose, Horlicks, Aircel, Tanishq, Tata ...
Goafest 2014: ‘All creative ideas in future will be boundary-blurring’: Preethi Mariappan, Razorfish 

Goafest 2014: ‘All creative ideas in future will be boundary-blurring’: Preethi Mariappan, Razorfish

‘Social Transformed’ was the theme of the ...
CIDCA 2014: And the shortlists are... 

CIDCA 2014: And the shortlists are...

163 entries from 30 agencies in the race for metal; ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

Delhi Daredevils aspires to rise with merchandise

Hemant Dua, CEO, Delhi Daredevils, on re-branding, marketing efforts for 2014, an upcoming anthem and exclusive stores
 
‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth 

‘If I cannot deliver growth, I am not required in this organisation’: Praveen Kenneth

While Digital Law & Kenneth has started work on P&G from ...
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro 

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ...
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
 
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MAGAZINE
Campaign India
Campaign India
25 July 2014