CREATIVITY

NEWS

Kyoorius announces jury, entry date

New categories announced as well

Double Standards: Is CSR differentiated enough to be an advantage?

Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven ...

Minority to handle Suzlon's creative duties

The appointment was made following a multi-agency pitch

Cannes Lions launches 'cheaper than redundancy' campaign

McCann London has created a digital and press campaign for the Cannes Lions International ...

Apac Effie Awards 2015: 26 entries from India in contention

92 finalists in all for the event which takes place on 10 April in Singapore
 

Park Avenue Storm promises a fragrance for every mood

Watch the ad film conceptualised by Publicis Worldwide here
 
MMGB: GoPro films Kama's surfing adventures 

MMGB: GoPro films Kama's surfing adventures

Watch the film, shot by a GoPro camera here
Godrej Cinthol woos India with an ode to confidence 

Godrej Cinthol woos India with an ode to confidence

Watch the ad film conceptualised by Creativeland Asia here
Flipkart-Karbonn underline value proposition 

Flipkart-Karbonn underline value proposition

Watch the ad film conceptualised by Happy Creative ...

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns
 
Valentine's Day: the top 10 most-shared romantic ads ever 

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly ...
The all-time top 20 most-shared Super Bowl ads 

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the ...
Motorola print ad changes colour at touch of a button 

Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive ...
People Focus

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ‘Storyscaping’, bridging the physical-digital divide, and metrics of ‘return on experience’
 
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO 

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedi...
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee ...
John Lewis Christmas ad: a Q&A with the adman behind the campaign 

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas ...
Adland Rockstar

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock ...
 
Adland Rockstars: Pritish Nathaniel 

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior ...
Adland Rockstars: Manish Somani 

Adland Rockstars: Manish Somani

This week's Adland Rockstar is Manish Somani, brand ...
Adland Rockstars: Sharmad Khambekar 

Adland Rockstars: Sharmad Khambekar

This week’s rockstar is Sharmad Khambekar, ...
IN DEPTH

IMC 2015: ‘Are we catering to the advertiser or the reader?’

The debate was rekindled even as the relevance of print and the need to diversify were underlined, at the ninth Indian Magazine Congress
 
DISCUSSION

Latest

Popular Comments

POLLS
Should AIB have pulled down their 'roast'?

   |   View results
Yes
  21%
 
No
  79%

VOTE
MAGAZINE
Campaign India
Campaign India
6 February