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IAA Mentorship Programme: 'The best ads don’t follow but lead consumers; and that is an art' - Balki 
Advertising

IAA Mentorship Programme: 'The best ads don’t follow but lead consumers; and that is an art' - Balki

Lowe's R Balki and Stefan Haves in discussion with Anish Trivedi
Things They Like: Rajesh Jain 
Marketing

Things They Like: Rajesh Jain

The MD and CEO of Lacoste India tells us about his favourite movies, books, 'user-friendly and technologically competent' phone, and more...
Do you think the iPhone 6 (and 6 Plus) will be succesful in India at the launch price? 
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Do you think the iPhone 6 (and 6 Plus) will be succesful in India at the launch price?

Win an Edifier iPod Docking Station worth Rs 2,500
T.O.M. Tweets 
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T.O.M. Tweets

Some tweets that caught our attention this week
BPL Adland Predictions: Gameweek 5 
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BPL Adland Predictions: Gameweek 5

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Clio Awards 2014:  McCann (13), JWT (5) bag metals 
Advertising

Clio Awards 2014: McCann (13), JWT (5) bag metals

No Golds; Big Babol, Nike, Penguin Audiobooks campaigns strike metal
Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital 
Advertising

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital

His last assignment was at Unilever
'30 per cent meters will be installed in rural India': BARC 
Advertising

'30 per cent meters will be installed in rural India': BARC

CEO Partho Dasgupta and IPG Mediabrands' Shashi Sinha spoke at the measurement body's roadshow in Mumbai
Alok Nanda and Company appointed as creative agency to launch The Singleton 
Advertising

Alok Nanda and Company appointed as creative agency to launch The Singleton

The Singleton is a brand of Single Malt under the house of Diageo
Leo Burnett bags Cairn India's branding communication duties 
Advertising

Leo Burnett bags Cairn India's branding communication duties

Account won following a multi-agency pitch
Emvies 2014: Maxus is Agency of the Year 
Advertising

Emvies 2014: Maxus is Agency of the Year

Tata Global Beverages and HUL share Client of the Year accolade; Lodestar UM is runner up on points table
Spikes Asia 2014: O&M's 'The Good Road' for Castrol Activ and Bengaluru Traffic Police among 10 Innovation shortlists 
Advertising

Spikes Asia 2014: O&M's 'The Good Road' for Castrol Activ and Bengaluru Traffic Police among 10 Innovation shortlists

522 Indian entries this year, of a total of 4984 from 22 countries
Starcom brings back Gautam Surath from China; Natasha Kapoor roped in as VP, Mumbai 
Media

Starcom brings back Gautam Surath from China; Natasha Kapoor roped in as VP, Mumbai

Surath is VP, strategic planning director (national); Kapoor's last assignment was at Samsung
'You only get scale when people come to you for more reasons than one': Nitin Mathur 
Advertising

'You only get scale when people come to you for more reasons than one': Nitin Mathur

Freewheeling chat with the senior director - marketing, Yahoo Apac, on all things www, including Messenger and e-com
This is a very good time; maybe the best time in the last 15 years': Harris Diamond 
Advertising

This is a very good time; maybe the best time in the last 15 years': Harris Diamond

Q&A with McCann chairman and chief executive Harris Diamond and Apac chairman Prasoon Joshi
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5 September 2014