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Gokul’s blog: If they had a choice, would clients give up ‘control’? 
Advertising

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser 
Digital

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser

WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, ...
GSK assigns Horlicks’ digital duties to Phd India 
Digital

GSK assigns Horlicks’ digital duties to Phd India

Account moved post a multi-agency pitch
Why media strategy is a creative problem 
Advertising

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Linen wins Tupperware&#8217;s creative mandate 
Advertising

Linen wins Tupperware’s creative mandate

The account was won post a multi-agency pitch
Profile: &#8216;Planning is a belief and not a job or function&#8217; 
Advertising

Profile: ‘Planning is a belief and not a job or function’

Lowe’s national planning director Subramanyeswar gets passionate in a chat on planning
White Paper: 'Hungry for Familiar Foods' 
Advertising

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014
Udit Bhambri joins VML Qais as business director 
Digital

Udit Bhambri joins VML Qais as business director

He joins from I-AM, where he was business director
Cannes Lions 2014: Ideas with heart, soul and higher purpose, create conversations that connect 
Creativity

Cannes Lions 2014: Ideas with heart, soul and higher purpose, create conversations that connect

The big opportunity is in harnessing creative power of the public in real time, says the author
Famous Innovations bags creative duties of Movies Now and Romedy Now 
Advertising

Famous Innovations bags creative duties of Movies Now and Romedy Now

BBH was the incumbent
L&K Saatchi & Saatchi bags HSBC Premier 
Advertising

L&K Saatchi & Saatchi bags HSBC Premier

Agency will handle campaign in India for offering's global re-launch
Indigo Consulting ropes in Harshad Hardikar as COO 
Advertising

Indigo Consulting ropes in Harshad Hardikar as COO

Agency investing in e-commerce and CRM capabilities; hires Rimjhim Ray as AVP, strategy and client services, and Hanisha Vaswani, as business head, Delhi
Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity 
Advertising

Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity

He was CEO, TBWA India Group, in his last assignment
Kyoorius Designyatra adopts &#8216;What if&#8217; theme for 2014 edition 
Advertising

Kyoorius Designyatra adopts ‘What if’ theme for 2014 edition

IAA Digiyatra to precede event, beginning 11 September
Double Standards: Are brands doing enough to target the &#8216;baby boomer&#8217; TG? 
Advertising

Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?

We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged
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