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‘The Indian market is far more exciting…’: Ashish Patkar 
Advertising

‘The Indian market is far more exciting…’: Ashish Patkar

The AVP and creative director of Jack in the Box Worldwide on his transition from mainline to digital, and why he wants to stick with the medium
Headlines Today rebrands as India Today to target digitally savvy audience 
Advertising

Headlines Today rebrands as India Today to target digitally savvy audience

The change will be communicated with 360-degree media campaign, devised by O&M.
Madison Media Plus wins Snapdeal's media business 
Media

Madison Media Plus wins Snapdeal's media business

The account was won following a multi-agency pitch
Vishal Nongbet joins Sooperfly as SVP and business head 
Advertising

Vishal Nongbet joins Sooperfly as SVP and business head

Shilpa Ambre has been appointed as chief financial officer
Scarecrow bags creative duties of Graviti 
Advertising

Scarecrow bags creative duties of Graviti

The account was won following a multi-agency pitch
New York Festivals 2015: McCann Erickson bags two, third-placed awards 
Advertising

New York Festivals 2015: McCann Erickson bags two, third-placed awards

India also had eight finalists
LinTeractive bags Dr Agarwal's Eye Hospital's digital mandate 
Digital

LinTeractive bags Dr Agarwal's Eye Hospital's digital mandate

Initiative titled #Dare2Stare rolled out
Incubating IAA’s next generation 
Advertising

Incubating IAA’s next generation

Q&A with the 'IAA Champions' Srinivasan K Swamy and Ramesh Narayan
Sony assigns creative duties to ITSA for personal audio category 
Advertising

Sony assigns creative duties to ITSA for personal audio category

The account was won following a multi-agency pitch
Melt 2015: 'Mobile shouldn't be a vertical, it should be a horizontal' 
Digital

Melt 2015: 'Mobile shouldn't be a vertical, it should be a horizontal'

Tom Goodwin, the SVP, innovation and strategy of Havas Media, on what's wrong in advertising and seven themes for the future
Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins 
Advertising

Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins

Winners were announced in Mumbai on 22 May
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
Things They Like: Manas Mohan 
Advertising

Things They Like: Manas Mohan

The CEO - publishing, ACK Media, on wanting to upgrade to a Jaguar, his next holiday circuit and more
BPL Adland Predictions: Gameweek 38 
Advertising

BPL Adland Predictions: Gameweek 38

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Melt 2015: "The more unconditional you are, the more you get" 
Advertising

Melt 2015: "The more unconditional you are, the more you get"

Huib Van Bockel, founder and advisor, Social Brand Book, explained what’s going wrong in advertising and marketing
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Campaign India
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15 May