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McNROE assigns digital duties to 22feet Tribal Worldwide 
Advertising

McNROE assigns digital duties to 22feet Tribal Worldwide

Agency to work on its brands Wild Stone and Secret Temptation
Contract Advertising wins Truecaller's creative mandate 
Advertising

Contract Advertising wins Truecaller's creative mandate

Caller identification and call block app seeks to reach a wider audience
Is it time to unbundle strategy and creative? (Part 2) 
Advertising

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off
Maxus wins Paper Boat's media duties 
Advertising

Maxus wins Paper Boat's media duties

Account won following multi-agency pitch
Spikes Asia 2015: Amit Sharma, Anupriya Acharya on juries 
Advertising

Spikes Asia 2015: Amit Sharma, Anupriya Acharya on juries

Second set of jurors announced, in Branded Content & Entertainment, Digital and Mobile, Film Craft, Media and PR categories
Is it time to unbundle strategy and creative? (Part 1) 
Advertising

Is it time to unbundle strategy and creative? (Part 1)

In the first of a two-part series on the theme, the author contends that creatives need strategists, but strategists don't need creatives
Sir Tim Berners-Lee: The marketing impact of artificial intelligence 
Advertising

Sir Tim Berners-Lee: The marketing impact of artificial intelligence

The visionary computer scientist talks about why thinking machines and pixels stand to change everything
Sachin Karle, Swati Bhattacharya on Clio Awards 2015 juries 
Advertising

Sachin Karle, Swati Bhattacharya on Clio Awards 2015 juries

Komal Bedi Sohal, ex-CCO, Rediffusion Y&R India, also on the jury
Orchard Advertising appoints Lubna Khan national strategy head 
Advertising

Orchard Advertising appoints Lubna Khan national strategy head

She moves in from Grey Malaysia
Gaurav Kackar joins Micromax as head of brand marketing 
Marketing

Gaurav Kackar joins Micromax as head of brand marketing

He was at MTS prior; will report to CMO Shubhajit Sen
Tentative agenda for IAA Silver Jubilee Summit announced 
Advertising

Tentative agenda for IAA Silver Jubilee Summit announced

Sachin Tendulkar, Jaggi Vasudev, CK Ranganathan, Kishore Biyani, Darshan Patel, Rishad Premji, Nisaba Godrej, Kavin Mittal to be among speakers
Opinion: Brands should learn to earn respect -- the #KalamSir way 
Advertising

Opinion: Brands should learn to earn respect -- the #KalamSir way

If the late president was trending all day yesterday, it was with good reason
Campaign Promotion: What’s really next for pharma? 
Advertising

Campaign Promotion: What’s really next for pharma?

McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival. Campaign listened in
The 120 Media Collective ropes in Sandeep Naug for business development 
Advertising

The 120 Media Collective ropes in Sandeep Naug for business development

He was most recently with Culture Machine
'OTT has an insatiable appetite for volume': David Weiland, BBC 
Media

'OTT has an insatiable appetite for volume': David Weiland, BBC

Yet, the EVP for Asia at BBC Worldwide underlines that linear TV is nowhere near dead, ahead of the BBC Earth launch
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Campaign India
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24 July