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BPL Adland Predictions: Gameweek 4 
Advertising

BPL Adland Predictions: Gameweek 4

Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
T.O.M. Tweets 
Creativity

T.O.M. Tweets

Some tweets that caught our attention this week
RoomsTonite gets Riyaz Hyder to head marketing 
Advertising

RoomsTonite gets Riyaz Hyder to head marketing

He was with cyber security provider Paladion prior to this
Rediffusion Y&R bags four Hamdard brands, including Rooh Afza 
Advertising

Rediffusion Y&R bags four Hamdard brands, including Rooh Afza

Accounts won following multi-agency pitch
Why artificial intelligence will not create more engaging ads 
Advertising

Why artificial intelligence will not create more engaging ads

Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects ...
Double Standards: Is technology helping or harming creativity? 
Advertising

Double Standards: Is technology helping or harming creativity?

KV Sridhar and Raj Kamble discuss the role of technology, if any, in ideation, and whether technological innovation has any bearing on the nature of a creative piece.
BARC data to be sole TV currency; TAM meters to feed data to BARC India 
Advertising

BARC data to be sole TV currency; TAM meters to feed data to BARC India

Combined meter strength goes up to 34K; TAM will discontinue TV ratings
‘The 30-second commercial is still very powerful' 
Advertising

‘The 30-second commercial is still very powerful'

At Ad Stars 2015, BBDO's Suthisak Sucharittanonta, Mullen Lowe's Jose Miguel Sokoloff, and DDB Mudra's Sonal Dabral discussed work that impressed them
‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan 
Advertising

‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan

CavinKare’s CMD addressed students from Bharath University and young professionals in Chennai, at an IAA Young Turks forum
Zoomcar assigns creative mandate to Sunny Side Up 
Advertising

Zoomcar assigns creative mandate to Sunny Side Up

Account won following multi-agency pitch
Digital is a barrier to human engagement, says neuroscience entrepreneur 
Advertising

Digital is a barrier to human engagement, says neuroscience entrepreneur

Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and ...
The Indian Express and Arré partner for investigative online documentaries 
Digital

The Indian Express and Arré partner for investigative online documentaries

Will make content for linear and digital platforms that 'appeal to the mainstream and resonate with the youth'
Kyoorius Designyatra 2015 speakers announced 
Advertising

Kyoorius Designyatra 2015 speakers announced

The tenth edition will be hosted from 10 to 12 September in Goa
‘Everything we do can change the world’: Jose Miguel Sokoloff 
Advertising

‘Everything we do can change the world’: Jose Miguel Sokoloff

The president of Mullen Lowe Group's global creative council spoke at Ad Stars on 'My Time in Advertising'
“Social media best opportunity for crisis management companies ever had”: Jim James, Eastwest Public Relations 
Advertising

“Social media best opportunity for crisis management companies ever had”: Jim James, Eastwest Public Relations

Singapore-headquartered agency with office in Bengaluru eyes Mumbai, Delhi operations in six months
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Campaign India
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21 August 2015