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Young Spikes 2014: Deadline extended to 1 August 
Advertising

Young Spikes 2014: Deadline extended to 1 August

Competition open to people born after 26 September 1985
IAA Conversations: Sir Martin Sorrell to meet Arnab Goswami in Mumbai 
Advertising

IAA Conversations: Sir Martin Sorrell to meet Arnab Goswami in Mumbai

Third edition featuring the WPP CEO and Times Now editor-in-chief will be hosted on 18 August
Maxus: ‘Soul of a start up, systems of scale’ 
Creativity

Maxus: ‘Soul of a start up, systems of scale’

Vikram Sakhuja on the agency’s growth focus, success thus far, and his move to NYC
MG Parameswaran is AAAI president 
Advertising

MG Parameswaran is AAAI president

New office bearers for 2014-15 elected at AGM on 25 July
DDB Mudra Group announces new executive board, creative and strategic planning councils 
Advertising

DDB Mudra Group announces new executive board, creative and strategic planning councils

‘IMC a great opportunity for India’: John Zeigler; changes aligned to vision of being ‘most influential communications company’
Dentsu Aegis Network acquires majority in OOH agency Milestone Brandcom 
Advertising

Dentsu Aegis Network acquires majority in OOH agency Milestone Brandcom

Nabendu Bhattacharyya to continue as MD and CEO; will report to Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia
Campaign India IQ: Did 'journalist' Vaidik commit a crime by meeting Hafiz Saeed? 
Media

Campaign India IQ: Did 'journalist' Vaidik commit a crime by meeting Hafiz Saeed?

Win an Edifier iPod Docking Station worth Rs 2,500
Young Spikes 2014: Last date to enter is 27 July 
Advertising

Young Spikes 2014: Last date to enter is 27 July

Are you under 28 years of age? Crack the Young Spikes Media and Integrated briefs this weekend
Weekend Fun: Kick 
Media

Weekend Fun: Kick

Salman Khan-starrer releases today
T.O.M. Tweekend 
Advertising

T.O.M. Tweekend

Some tweets that caught our attention this weekend
 Carat India bags media duties of GM, Nokia, Microsoft 
Advertising

Carat India bags media duties of GM, Nokia, Microsoft

All three accounts were handled by Carat globally; local wins have come in the last six to eight weeks
‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser 
Digital

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser

WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, ...
GSK assigns Horlicks’ digital duties to Phd India 
Digital

GSK assigns Horlicks’ digital duties to Phd India

Account moved post a multi-agency pitch
Why media strategy is a creative problem 
Advertising

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
White Paper: 'Hungry for Familiar Foods' 
Advertising

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014
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25 July 2014