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Jabong.com assigns creative duties to Bang in the Middle 
Advertising

Jabong.com assigns creative duties to Bang in the Middle

The account was won following a multi-agency pitch
Spikes Asia introduces Innovation and Healthcare categories 
Advertising

Spikes Asia introduces Innovation and Healthcare categories

Delegate registration also open now
‘Brands are expected to be on social media with a purpose’ 
Media

‘Brands are expected to be on social media with a purpose’

Q&A with Christian Kurz, vice president, research and insights, Viacom International
Durga Raghunath elevated as CEO of Network18 Digital 
Digital

Durga Raghunath elevated as CEO of Network18 Digital

Prior to this she was CEO, Firstpost.com; Lakshmi Narasimhan moves to a corporate role
 CIDCA 2014: Catch the early entry deadline of 26 April 
Creativity

CIDCA 2014: Catch the early entry deadline of 26 April

Details, entry forms at www.campaignindiacrest.com; maximum emphasis on campaign results
'Staying connected' stays priority for majority: MTV youth study 
Marketing

'Staying connected' stays priority for majority: MTV youth study

36 pc picked mobile bill payment among things they spend on, another 23 per cent net connection and surfing bills
 Campaign India Photo Caption Contest 2014: Write, win (2) 
Creativity

Campaign India Photo Caption Contest 2014: Write, win (2)

Win digital cameras; grand winner will be Campaign India's guest photo-editor at Goafest 2014
DDB Mudramax Media appoints Amita Karwal EVP - North and East 
Advertising

DDB Mudramax Media appoints Amita Karwal EVP - North and East

She led media marketing at Samsung in her last assignment
SMG Convonix announces 24 account wins 
Media

SMG Convonix announces 24 account wins

Tetley, Eight o’ clock, IMS Learning Resources, Tuffware, Pepperfry, Reseller Club, The Mobile Store, The Electronic Store among wins
Generation UnSanskaari 
Advertising

Generation UnSanskaari

How Indian youth are hacking the mainstream culture and what brands can learn from them
The Advertising Week that was 
Advertising

The Advertising Week that was

A selection of the most intriguing talks from the annual European advertising industry get-together, now in its second year
DDB Mudramax bags media mandate of Goldplus 
Advertising

DDB Mudramax bags media mandate of Goldplus

Account won post multi-agency pitch
Havas Media wins digital duties of Xolo 
Digital

Havas Media wins digital duties of Xolo

Account won following multi-agency pitch
IAA Conversations: ‘Media does play a role in influencing voters. But... 
Media

IAA Conversations: ‘Media does play a role in influencing voters. But...

It was not all good news for the fourth estate as a panel discussed the topic: ‘Do media reports and opinion polls influence voters?’
IAA Conversations: ‘So Mr Ketkar, why is there a loss of 13 per cent votes (in our opinion poll)?’ 
Media

IAA Conversations: ‘So Mr Ketkar, why is there a loss of 13 per cent votes (in our opinion poll)?’

The panel was divided on the topic of opinion polls influencing voters, but near-unanimous in questioning of their robustness
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MAGAZINE
Campaign India
Campaign India
4 April, 2014