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MTR Foods adopts a new identity 
Advertising

MTR Foods adopts a new identity

New logo and packaging have been created by Elephant Design
Limca sets up cop chase with a twist, refreshes 
Advertising

Limca sets up cop chase with a twist, refreshes

Watch the ad film conceptualised by Leo Burnett here
How a comatose comic character awakened a government 
Advertising

How a comatose comic character awakened a government

Watch a film explaining the campaign conceptualised by McCann San Juan here
'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas 
Advertising

'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas

The CEO of Radio City explains the channel’s new Rag Rag Mein tagline and why the channel is going more local
Candid Marketing ropes in Puneet Malhotra as managing partner 
Advertising

Candid Marketing ropes in Puneet Malhotra as managing partner

He was with Cheil India prior
Simplilearn assigns media mandate to Lodestar UM 
Advertising

Simplilearn assigns media mandate to Lodestar UM

Account won post multi-agency pitch
AAAI announces ‘Digital Hackfest’ with Tigress Tigress’ Meera Sharath Chandra 
Advertising

AAAI announces ‘Digital Hackfest’ with Tigress Tigress’ Meera Sharath Chandra

One-day workshop on 26 May will be hosted at AAAI Training Centre
Honda CB Hornet underlines build quality, with 'Built After You' theme 
Advertising

Honda CB Hornet underlines build quality, with 'Built After You' theme

Watch the ad film conceptualised by Dentsu Marcom here
Opinion: Is the Indian marketing world an elitist citadel? 
Advertising

Opinion: Is the Indian marketing world an elitist citadel?

The consumer classes are growing, but the marketing classes are not inclusive of them. Why?
CIDCA 2016: Campaign India's digital awards calls for entries 
Advertising

CIDCA 2016: Campaign India's digital awards calls for entries

Online entry system, new categories for Use of Data, CRM, e-Commerce introduced
Cannes Lions 2016: Festival names 11 more jurors from India 
Advertising

Cannes Lions 2016: Festival names 11 more jurors from India

Amit Sharma, Ashish Bhasin, Elsie Nanji, Josy Paul, Pradyumna Chauhan, Ramesh Iyengar, Ravi Deshpande, Saurabh Varma, Swati Bhattacharya, Valerie Pinto, Zenobia Pithawalla on ...
Appy Fizz takes new stance; seeks 'bold', 'memorable', 'cult' position 
Advertising

Appy Fizz takes new stance; seeks 'bold', 'memorable', 'cult' position

Q&A with Parle Agro JMD and CMO Nadia Chauhan on the new positioning and campaign featuring Priyanka Chopra
T.O.M. Tweekend 
Advertising

T.O.M. Tweekend

Some tweets that caught our attention this weekend
'Almighty' Onida AC replaces 'devil', says 'Let there be chill' 
Advertising

'Almighty' Onida AC replaces 'devil', says 'Let there be chill'

Watch the ad film conceptualised by Zero:Zero Creative Solutions here
Campaign View: Let’s just get going with Gurugram, already 
Advertising

Campaign View: Let’s just get going with Gurugram, already

If there's a story to tell behind the name, the change is welcome


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Campaign India
Campaign India
15 April 2016