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'Media Eyes' billboards track consumers' ages in Birmingham 
Advertising

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham
AAAI and IOAA join hands to channel OOH advertising growth 
Advertising

AAAI and IOAA join hands to channel OOH advertising growth

Clients will be able to move agency only after clearing outstanding dues
BPL Adland Predictions: Gameweek 4 
Advertising

BPL Adland Predictions: Gameweek 4

Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
BARC data to be sole TV currency; TAM meters to feed data to BARC India 
Advertising

BARC data to be sole TV currency; TAM meters to feed data to BARC India

Combined meter strength goes up to 34K; TAM will discontinue TV ratings
‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan 
Advertising

‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan

CavinKare’s CMD addressed students from Bharath University and young professionals in Chennai, at an IAA Young Turks forum
Digital is a barrier to human engagement, says neuroscience entrepreneur 
Advertising

Digital is a barrier to human engagement, says neuroscience entrepreneur

Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and ...
The Indian Express and Arré partner for investigative online documentaries 
Digital

The Indian Express and Arré partner for investigative online documentaries

Will make content for linear and digital platforms that 'appeal to the mainstream and resonate with the youth'
Visa picks Starcom to run global media account 
Advertising

Visa picks Starcom to run global media account

Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.
The Indian Express urges readers to question the answers 
Advertising

The Indian Express urges readers to question the answers

Watch the ad film conceptualised by Creativeland Asia here
DDB MudraMax North makes three appointments 
Advertising

DDB MudraMax North makes three appointments

Pushpendra Singh, Arijit Chakrabarti and Bhuwan Pandey join agency
Truecaller assigns media duties to ZenithOptimedia 
Advertising

Truecaller assigns media duties to ZenithOptimedia

Account won following multi-agency pitch
MEC India bags ParentCircle's media duties 
Advertising

MEC India bags ParentCircle's media duties

Account won following multi-agency pitch
'Ignorance is the foundation of learning': Matt Eastwood 
Advertising

'Ignorance is the foundation of learning': Matt Eastwood

The worldwide CCO of J. Walter Thompson spoke at Ad Stars 2015 on the importance of staying curious
Smarties India 2015: Shortlists announced 
Advertising

Smarties India 2015: Shortlists announced

Pepsico's D Shivakumar revealed as jury head
HomeLane.com assigns media duties to Mindshare 
Digital

HomeLane.com assigns media duties to Mindshare

Appoints Naveen Raman as AVP, marketing
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MAGAZINE
Campaign India
Campaign India
21 August 2015