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Media

MMGB: Honda Keep Up 
Advertising

MMGB: Honda Keep Up

Watch the film conceptualised by Wieden + Kennedy, London here
BPL Adland Predictions: Gameweek 27 
Advertising

BPL Adland Predictions: Gameweek 27

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Live Issue: Can ‘rebranding’ redeem Air India? 
Advertising

Live Issue: Can ‘rebranding’ redeem Air India?

Can the national carrier rise with the help of a new identity?
Saint-Gobain awards media mandate to Vizeum 
Advertising

Saint-Gobain awards media mandate to Vizeum

Account to be handled from Chennai office
“Media will become the mainstream platform for Millennials to express themselves” 
Digital

“Media will become the mainstream platform for Millennials to express themselves”

MSL Group’s Scott Beaudoin shares the insights of their study ‘The Future of Business Citizenship’
Havas Media bags digital duties of Ranbaxy Consumer Healthcare brands 
Advertising

Havas Media bags digital duties of Ranbaxy Consumer Healthcare brands

Account won following multi-agency pitch
Honda CB Unicorn shows how inherent goodness goes beyond good looks 
Advertising

Honda CB Unicorn shows how inherent goodness goes beyond good looks

Watch the film conceptualised by Dentsu Marcom here
Double Standards: Is CSR differentiated enough to be an advantage? 
Advertising

Double Standards: Is CSR differentiated enough to be an advantage?

Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns
Brand Trust Report 2015: LG is India's most trusted brand 
Advertising

Brand Trust Report 2015: LG is India's most trusted brand

Samsung Durables, last year's 'most trusted brand' drops down to 71; Samsung Mobiles is second on this year's list followed by Sony
Minority to handle Suzlon's creative duties 
Advertising

Minority to handle Suzlon's creative duties

The appointment was made following a multi-agency pitch
Cannes Lions launches 'cheaper than redundancy' campaign 
Advertising

Cannes Lions launches 'cheaper than redundancy' campaign

McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event
Warc 100: Kan Khajura Tesan named world's best marketing campaign 
Advertising

Warc 100: Kan Khajura Tesan named world's best marketing campaign

Lowe Lintas India is top creative agency globally; PHD Mumbai second on media agency list
IMC 2015: 'Magazines are fundamentally linked to the reader's personal identity' 
Advertising

IMC 2015: 'Magazines are fundamentally linked to the reader's personal identity'

Praveen Tripathi of Magic9 Media delivered the keynote on the concluding day of the Congress
IMC 2015: 'Cater to diverse preferences, in their language' 
Advertising

IMC 2015: 'Cater to diverse preferences, in their language'

Google's Vikas Agnihotri spoke about how content consumption has changed on day two
FoxyMoron bags &TV's digital duties 
Digital

FoxyMoron bags &TV's digital duties

The account was won following multi-agency pitch
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Campaign India
Campaign India
6 February