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Headliner: ‘As consumers flirt, it’s good times for brands’ 
Media

Headliner: ‘As consumers flirt, it’s good times for brands’

Alpana Parida takes Pooja Ahuja Nagpal through DY Works’ evolution, focus on entrepreneurs, and vision for the future
Profile: ‘The most positive time for us at BBC is now’ 
Media

Profile: ‘The most positive time for us at BBC is now’

Preet Dhupar, elevated as COO, Indian operations, BBC Global News in February 2013, tells Shubhangi Mehta why
A view from the top: Laura Desmond 
Media

A view from the top: Laura Desmond

Overseeing 7,700 employees in 132 offices across the world means Laura Desmond, chief executive at Starcom MediaVest Group, is often in airport lounges more than her own ...
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific 
Media

Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific

Talbot will exit as chief executive, Apac, ZenithOptimedia in end-August, after 19 years with Publicis Groupe.
Epic Entertainment Network to enter broadcast space 
Media

Epic Entertainment Network to enter broadcast space

Floated by private investors; led by Mahesh Samat, ex-MD, Disney India; flagship channel Epic to focus on Indian mythology, folklore and history
IAA Debates Delhi: ‘Creative awards can also be given for differentiated one-off expressions’ 
Advertising

IAA Debates Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

The International Advertising Association India Chapter’s IAA Debates in Delhi presented by the Dainik Bhaskar Group on 13 May 2013 saw the verdict being delivered in ...
VivaKi Exchange bags media mandate for Indian Badminton League 
Media

VivaKi Exchange bags media mandate for Indian Badminton League

The account was won following a multi-agency pitch
Kerala Kaumudi’s Kaumudy TV goes on air 
Media

Kerala Kaumudi’s Kaumudy TV goes on air

Channel bets on ‘differentiated content’ to drive in viewership
Madison Media bags Maxx Mobiles 
Media

Madison Media bags Maxx Mobiles

The brand will be seen on TV after a gap of two years
“Creating the credibility was a challenge” 
Media

“Creating the credibility was a challenge”

Q&A with Maheshwer Peri, chairman, Pathfinder Publications
TAM creates vigilance desk to secure panel of homes 
Media

TAM creates vigilance desk to secure panel of homes

Former assistant commissioner of Police roped in to protect services from ‘external threats’
Network18 appoints Ajay Chacko COO 
Media

Network18 appoints Ajay Chacko COO

He is currently president, A+E Networks TV18
BBH India’s Partha Sinha and Marico’s Siddhartha Loiwal on Warc strategy prize jury 
Marketing

BBH India’s Partha Sinha and Marico’s Siddhartha Loiwal on Warc strategy prize jury

They join Aditya Birla Group’s Ajay Kakar on the pabel; last date for sending entries is 14 June
DDB Health & Lifestyle rebrands as DDB Remedy 
Advertising

DDB Health & Lifestyle rebrands as DDB Remedy

Becomes part of a 40-office strong global network offering healthcare communications solutions
A+E Networks elevates Sangeetha Aiyer as vice president 
Media

A+E Networks elevates Sangeetha Aiyer as vice president

Prior to this she was GM, marketing, History TV18
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MAGAZINE
Campaign India
Campaign India
May 3, 2013