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Mansukhani exits Razorfish; Salian to lead Mumbai, Bengaluru offices 
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Mansukhani exits Razorfish; Salian to lead Mumbai, Bengaluru offices

Salian had joined the agency in June 2015 as VP
Opinion: Of protests, protesters and the conflict within 
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Opinion: Of protests, protesters and the conflict within

Whether it's a 'rap song' against a corporate or call for prohibition, it's critical to respond, but more critical to respond right
Things They Like: Jaideep Singh 
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Things They Like: Jaideep Singh

The SVP - business head, Live Viacom18, on visiting Luzern, love for long rides on his Harley and more...
T.O.M. Tweets 
Creativity

T.O.M. Tweets

Some tweets that caught our attention this week
Important to stay vigilant on net neutrality: Sir Tim Berners Lee 
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Important to stay vigilant on net neutrality: Sir Tim Berners Lee

The father of the world wide web talks on the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.
PayTM bags sponsorship rights of Indian cricket team's home series 
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PayTM bags sponsorship rights of Indian cricket team's home series

Maxus, GroupM ESP instrumental in securing deal for e-commerce player for four years
The changing face of direct marketing 
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The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.
Contract bags Fortune India Magazine's creative mandate 
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Contract bags Fortune India Magazine's creative mandate

Account won following multi-agency pitch
Maxus wins Paper Boat's media duties 
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Maxus wins Paper Boat's media duties

Account won following multi-agency pitch
Spikes Asia 2015: Amit Sharma, Anupriya Acharya on juries 
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Spikes Asia 2015: Amit Sharma, Anupriya Acharya on juries

Second set of jurors announced, in Branded Content & Entertainment, Digital and Mobile, Film Craft, Media and PR categories
Opinion: Brands should learn to earn respect – the #KalamSir way 
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Opinion: Brands should learn to earn respect – the #KalamSir way

If the late president was trending all day yesterday, it was with good reason
'OTT has an insatiable appetite for volume': David Weiland, BBC 
Media

'OTT has an insatiable appetite for volume': David Weiland, BBC

Yet, the EVP for Asia at BBC Worldwide underlines that linear TV is nowhere near dead, ahead of the BBC Earth launch
Double Standards: Subscription-funded premium English TV? 
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Double Standards: Subscription-funded premium English TV?

Ferzad Palia, EVP – Viacom18 and head – English entertainment, and Debraj Tripathy, MD, MediaCom India, on the sustainability of subscription-driven channels in the ...
Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’ 
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Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’

Buying to be done by DIPP directly, through DAVP, in India and overseas
Mindshare nets local e-com platform Grofers 
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Mindshare nets local e-com platform Grofers

Gurgaon-headquartered company, less than two years old, has expanded to cover over 10 cities
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