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Affle acquires Appstudioz; sets up R&D centre in India 
Advertising

Affle acquires Appstudioz; sets up R&D centre in India

Appstudioz is a mobile technology company
Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller 
Advertising

Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller

Apple's top global marketer is the envy of the marketing industry. But not everything is plain sailing for the man dubbed Steve Jobs' ‘mini-me’, writes MarketingR...
Idea extends ‘No Ullu Banaoing’ to address educational institutions’ false claims 
Advertising

Idea extends ‘No Ullu Banaoing’ to address educational institutions’ false claims

Watch the ad film conceptualised by Lowe Lintas and Partners here
Parachute Advansed delves into Deepika’s mind, promises complete hair care 
Advertising

Parachute Advansed delves into Deepika’s mind, promises complete hair care

Watch the ad film conceptualised by McCann Erickson here
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
Dalmia Bharat Group aligns with ‘new thinking’ driving India’s progress 
Advertising

Dalmia Bharat Group aligns with ‘new thinking’ driving India’s progress

Watch the ad film conceptualised by JWT here
All About: Programmatic buying in India 
Advertising

All About: Programmatic buying in India

Despite the promised benefits, why hasn’t it taken off?
'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe 
Advertising

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee about Cannes, creativity and why he must learn to use provocative soundbites
RK Swamy BBDO drives Prime Minister's Jan Dhan Yojana launch 
Advertising

RK Swamy BBDO drives Prime Minister's Jan Dhan Yojana launch

Print campaign kicked off on 23 August while a TVC went on air on 25 August
‘Grownup social isn’t just tactical’ 
Advertising

‘Grownup social isn’t just tactical’

In a webcast sponsored by Hootsuite and in association with Top 1000 Brands, Campaign Asia-Pacific managing editor Jason Wincuinas engaged social-media experts to discuss ...
Madison’s Platinum Media wins Cordlife India’s duties 
Advertising

Madison’s Platinum Media wins Cordlife India’s duties

Follows multi-agency pitch; Kolkata branch, which added Senco mandate last month, to handle account
Bajaj unveils ‘Dressed to thrill’ Pulsar range 
Advertising

Bajaj unveils ‘Dressed to thrill’ Pulsar range

Watch the ad film conceptualised by Mio here
Infibeam assigns creative duties for ‘.ooo’ to DDB Mudra West 
Advertising

Infibeam assigns creative duties for ‘.ooo’ to DDB Mudra West

Account won following multi-agency pitch
‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty 
Advertising

‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty

Sambit Mohanty, creative head (North), DDB Mudra, takes us through his journey in advertising, mandate for the Delhi office, and explains why he takes it one day at a time
Kotak Securities says ‘StartNow’, promises confidence to trade better 
Advertising

Kotak Securities says ‘StartNow’, promises confidence to trade better

Watch the ad film conceptualised by Cartwheel Creative Consultancy here
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Campaign India
Campaign India
8 August 2014