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ShopClues ropes in agency partners 
Advertising

ShopClues ropes in agency partners

Enormous to handle creative; Exposure gets media mandate; Value360 to manage PR
Anmol adorns visually impaired bride to make ‘jewellery to be experienced’ promise 
Advertising

Anmol adorns visually impaired bride to make ‘jewellery to be experienced’ promise

Watch the ad film conceptualised by Reshma Ghosh here
Under-used ‘juicer’ Kapil Sharma sold on Olx 
Advertising

Under-used ‘juicer’ Kapil Sharma sold on Olx

Watch the ad film conceptualised by Lowe Lintas and Partners here
‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D  
Advertising

‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D

The COO of Mad Over Donuts on listening to customers, correlation between social media initiatives and sales, and what’s next on the marketing agenda
Why 2014 won't be the year of mobile advertising 
Advertising

Why 2014 won't be the year of mobile advertising

Like 'digital', mobile has been digested the wrong way with our production mentality towards advertising, says the author
Unilever seeks to integrate global digital roster 
Advertising

Unilever seeks to integrate global digital roster

Move part of strategy to build its integrated agency network; MediaLink to handle review
Multiculturalism: The unstoppable global trend 
Advertising

Multiculturalism: The unstoppable global trend

Burgeoning multiculturalism is enhancing the fabric of societies around the world, bringing colour and vibrancy to every city it touches, says the author
Prince Pipes portrays ‘leaks’ of different kinds to underline proposition 
Advertising

Prince Pipes portrays ‘leaks’ of different kinds to underline proposition

Watch the ad film conceptualised by Madison BMB here
LinkedIn vs Facebook: Who wins the B2B battle? 
Advertising

LinkedIn vs Facebook: Who wins the B2B battle?

The author lists five reasons why LinkedIn scores over Facebook for B2B marketing
Double Standards: Are celebrity news anchors a double-edged sword? 
Advertising

Double Standards: Are celebrity news anchors a double-edged sword?

Sunil Lulla, CMD, Grey Group India, and Ravi Rao, leader, South Asia, Mindshare, reflect on TV news anchors becoming bigger audience magnets than channels
Pepsico goes #BackToSchool, to celebrate Friendship Day 
Advertising

Pepsico goes #BackToSchool, to celebrate Friendship Day

Watch the ad film conceptualised by Anuja Chauhan and Team Pepsico here
Magnon\TBWA forays into Bengaluru 
Advertising

Magnon\TBWA forays into Bengaluru

Ropes in Pradeep Nair, formerly with Digitas Singapore, as VP
Young Spikes 2014: Deadline extended to 1 August 
Advertising

Young Spikes 2014: Deadline extended to 1 August

Competition open to people born after 26 September 1985
Spikes Asia 2014: First set of jury members announced 
Advertising

Spikes Asia 2014: First set of jury members announced

Dilip Cherian, Praveen Das, Rahul Kansal, Sonal Dabral, Yesudas and Zenobia Pithawalla among jurors
Bookmyshow app: Because you could be anywhere, when the mood for a movie sets in 
Advertising

Bookmyshow app: Because you could be anywhere, when the mood for a movie sets in

Watch the ad film conceptualised by Lowe Lintas and Partners here
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MAGAZINE
Campaign India
Campaign India
25 July 2014