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Gokul’s blog: If they had a choice, would clients give up ‘control’? 
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Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
Why media strategy is a creative problem 
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Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Vodafone uses a knock-out bout to say 'Everybody wins' 
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Vodafone uses a knock-out bout to say 'Everybody wins'

Watch the ad film conceptualised by Ogilvy & Mather here
Linen wins Tupperware&#8217;s creative mandate 
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Linen wins Tupperware’s creative mandate

The account was won post a multi-agency pitch
Profile: &#8216;Planning is a belief and not a job or function&#8217; 
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Profile: ‘Planning is a belief and not a job or function’

Lowe’s national planning director Subramanyeswar gets passionate in a chat on planning
Who pays for a marketing-inspired crisis? 
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Who pays for a marketing-inspired crisis?

Marketers may want to consider insurance in case their marketing plans go awry, says the author
White Paper: 'Hungry for Familiar Foods' 
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White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014
Park Avenue conveys the importance of 'Beer Shampoo' 
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Park Avenue conveys the importance of 'Beer Shampoo'

Watch the ad film conceptualised by Publicis Ambience here
Famous Innovations bags creative duties of Movies Now and Romedy Now 
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Famous Innovations bags creative duties of Movies Now and Romedy Now

BBH was the incumbent
There&#8217;s more to win than money, says KBC 
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There’s more to win than money, says KBC

Watch the promos conceptualised by Leo Burnett here
Viber pitches popularity among peers 
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Viber pitches popularity among peers

Watch the ad film conceptualised by BBH India here
L&K Saatchi & Saatchi bags HSBC Premier 
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L&K Saatchi & Saatchi bags HSBC Premier

Agency will handle campaign in India for offering's global re-launch
Lufthansa looks to connect &#8216;with an Indian heart&#8217; 
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Lufthansa looks to connect ‘with an Indian heart’

Watch the ad film conceptualised by MRM//McCann India and Kolle Rebbe Germany here
Indigo Consulting ropes in Harshad Hardikar as COO 
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Indigo Consulting ropes in Harshad Hardikar as COO

Agency investing in e-commerce and CRM capabilities; hires Rimjhim Ray as AVP, strategy and client services, and Hanisha Vaswani, as business head, Delhi
Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity 
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Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity

He was CEO, TBWA India Group, in his last assignment
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MAGAZINE
Campaign India
Campaign India
11 July