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Our advertising business has been a strong contributor to our global growth: Paul Sigaloff, Yahoo
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
The history of Yahoo in seven ads
The future is uncertain for the battered tech giant, but its advertising heyday is long gone
Yahoo! India launches Yahoo! Video
Yahoo! Video is available for free for all internet users in India
Yahoo to rename rump company to Altaba after Verizon sale completes
Chief executive Marissa Mayer to depart
Yahoo’s Chandrabhanu Pattajoshi joins PrecisionMatch as business head
Pattajoshi was national head for sales strategy at Yahoo India
Affle to sell Yahoo inventory on mobiles and tablets
Partnership covers the Indian market
Yahoo parts ways with COO Henrique de Castro
Castro is leaving the company just over a year after being poached from Google
Yahoo! Big Idea Chair 2010 Awards
The Yahoo! Big Idea Chair Awards 2010 were held on December 1, 2010, in Mumbai.The night began with a panel discussion on digital advertising themed 'Science + Art + Scale', which was followed by the awards presentation ceremony.
Now, personalise your Yahoo yodel
As part of its global 'It’s Y!ou' brand campaign, Yahoo is now inviting users to create the next generation of one of its best known brand assets – the Yahoo! yodel.Participants will compete for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. For each yodel submitted in the online contest, Yahoo! will also donate to participating global charities.
Yahoo! offers Malayalam content to Internet users in India
Yahoo! is partnering Malayala Manorama for the offering
Yahoo Big Idea Chair Awards 2013 open for entries
Last day to enter fourth edition of the digital advertising and planning competition is 25 November
IBS wins Yahoo Big Idea Chair 2013
GroupM, IBS, Indigo Consulting, IProspectCommunicate2, Ogilvy & Mather, PHD and Viacom18 bag Golds
Yahoo launches global media review
Yahoo has launched a global review of its traditional and digital media account currently split between WPP Group's Mindshare and [email protected] is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media's Top 1000 brands report, the media account is worth US$14 million in ad spend.
Yahoo pins comeback plans on content, native ads: Interview with Marissa Mayer
Since Marissa Mayer took the helm at Yahoo just two years ago, she's wrought constant changes at the company, and the media has been struggling to keep up. At Cannes yesterday, Mayer sat down with a small group of reporters to get them up to speed—and explain her optimism about the company's position.
Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD
Gurmit Singh lists down some golden rules in marketing to the millennials
MediaVest bags media duties for Yahoo!
In India, the account will be managed by the Delhi office
Yahoo, Mediacom launch Style Factor for P&G
Q&A with MediaCom's Hemen Desai on the launch of the custom branded content and entertainment site
Shooting Stars make a pitch for Yahoo’s brief: Hunt on for talent under 30
A selected entry will be produced by Flying Saucer and sent to the Cannes fest. Last date for sending entries is 31 January 2013.
Images from Yahoo! Big Idea Chair Awards 2011
The second annual Yahoo! Big Idea Chair Award 2011 was held in Delhi on 19 October 2011. OgilvyOne Worldwide bagged the Yahoo! Big Idea Chair Award, while TribalDDB won the most number of awards this year.
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