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Pakistan Super League dances to the tune of Virgin Mobile's 2010 IPL ads
Feb 04, 2020
Campaign India Team

Pakistan Super League dances to the tune of Virgin Mobile's 2010 IPL ads

View the films here

Battlegrounds Mobile to return to India
May 19, 2023
Campaign India Team

Battlegrounds Mobile to return to India

The Government of India had banned the game last year

Ranveer Singh joins the Battlegrounds Mobile India squad
Sep 05, 2023
Campaign India Team

Ranveer Singh joins the Battlegrounds Mobile India squad

Watch the film here

Mobil appoints Hrithik Roshan as brand ambassador
May 29, 2023
Campaign India Team

Mobil appoints Hrithik Roshan as brand ambassador

Roshan will endorse the brand's lubricant offerings

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile
Oct 20, 2023
Gideon Spanier

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

There has been demand from luxury sector to recognise creativity, awards organisers say

Virgin Mobile rolls out YouTube campaign controlled by blinking
Sep 19, 2013
Matthew Chapman

Virgin Mobile rolls out YouTube campaign controlled by blinking

Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.

Weekend Fun: Virgin Mobile’s viral with Brad Pitt's bro
Aug 03, 2012
Manmohan Taparia

Weekend Fun: Virgin Mobile’s viral with Brad Pitt's bro

In case you don’t know who Doug Pitt is by now, it’s catch up time

Virgin Mobile talks different
Apr 03, 2008
Campaign India Team

Virgin Mobile talks different

What do you do when you’re the latest in an overcrowded market? First, zoom in on a demographic that you believe that you can own. Next, get your agency to communicate effectively to the target audience. Virgin Mobile and Bates decided to target urban Indian youth, and here are the results.

Itel Mobile appoints Hrithik Roshan as brand ambassador
Feb 13, 2023
Campaign India Team

Itel Mobile appoints Hrithik Roshan as brand ambassador

Aims to highlight a new brand positioning through its tagline #JodeIndiaKaHarDil

Lodestar UM bags Virgin Mobile business
Dec 16, 2010
Campaign India Team

Lodestar UM bags Virgin Mobile business

With this, Tata Teleservices has consolidated all its brands with the agency.

Virgin Mobile highlights flexibility of plans in latest campaign
Dec 03, 2009
Campaign India Team

Virgin Mobile highlights flexibility of plans in latest campaign

Virgin Mobile has launched a new campaign to promote its lifetime validity plan that allows users to buy SUK (starter user kit) for Rs 49.The new plan entails local calls between Virgin Mobile to Virgin Mobile for only 15 paise/minute; local calls to other networks for 30 paise/minute and STD calls across all networks at a flat rate of 50 paise/minute. With this offer Virgin Mobile users will also be able to send local SMS for only 50 paise per SMS and national SMS for only Re.1/- per SMS.

Prime Video launches a mobile only plan
Nov 07, 2022
Campaign India Team

Prime Video launches a mobile only plan

Aims to make its roster of entertainment content accessible to India’s mobile-first customers

ICICI Bank's iMobile Pay app rescues Anil Kapoor on a cycling trip
Jul 13, 2023
Campaign India Team

ICICI Bank's iMobile Pay app rescues Anil Kapoor on a cycling trip

Watch the film here

Virgin Mobile's new TVC continues with humour
Jan 07, 2009
Campaign India Team

Virgin Mobile's new TVC continues with humour

Bates 141 has created another tongue-in-cheek campaign to launch Virgin Mobile's Vkewl (video camera) phone.  

Virgin Mobile cashes on the launch of IPL, season two
Apr 20, 2009
Campaign India Team

Virgin Mobile cashes on the launch of IPL, season two

Close on the heels of the launch of the second season of Indian Premier League (IPL) and in line with its brand positioning, Virgin Mobile has launched its own take on cricket, Indianhatkeleague.com. The website has been designed and executed by Culture Mafia.The website is targeted at Indian youth and went live on April 17th, 2009. It will be live till May 24th, 2009. The viewers have to register on the website to play matches online. There are eight teams with 11 players each and the format is T20.

Ranbir Kapoor, Genelia D'Souza to endorse Virgin Mobile
Jan 22, 2010
Campaign India Team

Ranbir Kapoor, Genelia D'Souza to endorse Virgin Mobile

In a bid to get closer to the youth, Virgin Mobile has announced actors Ranbir Kapoor and Genelia D'Souza as brand ambassadors for India. In addition to this announcement, Virgin Mobile has also rolled out its GSM services in the country, starting with the southern circles. Virgin Mobile claims it has entered the GSM market with the objective of helping youth leverage and use the power of their network of friends.

Watch Bates' new TVC for Virgin Mobile
Feb 05, 2009
Campaign India Team

Watch Bates' new TVC for Virgin Mobile

Virgin Mobile has launched a new campaign 'SMS free after first three' which promotes a new scheme where the subscriber has to pay for the first three SMSes in a day and can send free SMSes after that.Watch the TVC here:

Virgin Mobile asks consumers to
Mar 08, 2011
Arati Rao

Virgin Mobile asks consumers to "break up" with their network, in MNP campaign

WATCH the TVCs created by Bates141

23% of GenZ can't survive more than an hour without a mobile phone
Apr 05, 2023
Campaign India Team

23% of GenZ can't survive more than an hour without a mobile phone

Respondents claimed that they are more likely to give up the gym (41%), TV or radio (25% of millennials) and sex (22% of GenZ) than the mobile phone

Ki Mobility assigns media mandate to Madison
May 19, 2022
Campaign India Team

Ki Mobility assigns media mandate to Madison

Account won post a multi-agency pitch

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