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Pepsi unveils new logo and identity; colours 120 markets in electric blue
Mar 04, 2024
Nikita Mishra

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

Ranveer Singh for Pepsi
Feb 27, 2023
Campaign India Team

Ranveer Singh for Pepsi

To appear in the brand's upcoming campaign

Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday
Mar 11, 2024
Campaign India Team

Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday

The company also unveiled new global branding in celebration of hitting 125 years in India

PepsiCo elevates Tarun Bhagat as CMO
May 29, 2023
Campaign India Team

PepsiCo elevates Tarun Bhagat as CMO

Was senior senior director - marketing, international beverages

Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
Apr 27, 2023
Campaign India Team

Pepsi takes on gender stereotypes with Samantha Ruth Prabhu

Watch the film conceptualised by Leo Burnett here

PepsiCo and EA Sports launch football gaming platform
Jul 12, 2023
Cripps

PepsiCo and EA Sports launch football gaming platform

Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport

Pepsi gets actor Yash as brand ambassador
Jan 24, 2023
Campaign India Team

Pepsi gets actor Yash as brand ambassador

The actor will be featured in a new avatar, in the brand’s TVC campaigns

Shut the noise around and rise up say Ranveer Singh and Pepsi
Feb 28, 2023
Campaign India Team

Shut the noise around and rise up say Ranveer Singh and Pepsi

Watch the film here

Salman Khan gives a fuzzier Pepsi to a fussier man
Nov 11, 2022
Campaign India Team

Salman Khan gives a fuzzier Pepsi to a fussier man

Watch the film here

Pepsi and Tiger Shroff join the 'Heist'
Sep 01, 2021
Campaign India Team

Pepsi and Tiger Shroff join the 'Heist'

Watch the film conceptualised by Wunderman Thompson here

PepsiCo India appoints Leo Burnett to handle creative
Jul 01, 2022
Campaign India Team

PepsiCo India appoints Leo Burnett to handle creative

Account won after a multi-agency pitch

PepsiCo India moves media mandate to Publicis Groupe
Jul 29, 2022
Campaign India Team

PepsiCo India moves media mandate to Publicis Groupe

Account won post a multi-agency pitch

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off
Jun 08, 2022
Campaign India Team

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off

Watch the film here

PepsiCo India ends its association with WPP after 30 years
Apr 07, 2022
Campaign India Team

PepsiCo India ends its association with WPP after 30 years

Wunderman Thompson, Mindshare, and Autumn Grey will not participate in the re-pitching process

PepsiCo India appoints Garima Singh, elevates Viraj Chouhan
Jun 17, 2022
Campaign India Team

PepsiCo India appoints Garima Singh, elevates Viraj Chouhan

Singh moves from HeroMotoCorp, whereas Chouhan was chief government affairs and communications officer

Pepsi Black gets Jacqueline Fernandez to recreate Cindy Crawford film from the 90s
'He's running down the streets' - Mohamed Salah for Pepsi Egypt
Dec 07, 2021
Campaign India Team

'He's running down the streets' - Mohamed Salah for Pepsi Egypt

Watch the film here

Salman Khan returns for Pepsi's summer campaign
Mar 09, 2021
Campaign India Team

Salman Khan returns for Pepsi's summer campaign

Watch the film conceptualised by Wunderman Thompson here

Pepsi ties up with Swiggy to 'save our restaurants'
Jul 14, 2020
Campaign India Team

Pepsi ties up with Swiggy to 'save our restaurants'

Watch the film conceptualised by Wunderman Thompson

Pepsi brings back Prem from the 90s and pairs him opposite today's Salman Khan
Mar 07, 2022
Campaign India Team

Pepsi brings back Prem from the 90s and pairs him opposite today's Salman Khan

Watch the film conceptualised by Devaiah Bopanna here

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