Search results for "ipl"
IPL 2024 sponsorships round-up
Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.
30% of women are actively following the IPL 2024: New report
The new report also found that most viewers of the IPL only recall three to five brands during a singular match.
Puma and Delhi Capitals team up for WPL and IPL
The sports brand signs a multi-year deal as the official kit partner and aims to further its footprint in the cricketing landscape
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket
Buzz around the IPL 2023 grew by 44%: Wavemaker report
Tata leads the 'buzziest brands' ranking, while JioCinema's film tops 'most viral ad' during the tournament
Viacom18 bags the media rights for Women's IPL
The media company has committed INR 951 crores which results in a value of INR 7.09 crores per match for the next five years
Revisiting brand-team partnerships from IPL 2008
Five of the eight brands to advertise their logos on the front jerseys of IPL teams cease to exist
BCCI announces RFP for title sponsorship for Women's IPL
The RFP will be available for purchase till 9 February 2023
74% of India looking forward to IPL for its great entertainment
A Rediffusion Red Lab Straw Poll for Campaign India reveals that entertainment factor is higher than cricket for IPL viewers
IPL streaming rights loss in India drags on Disney's Q3 results
Disney+ subscribers dropped for the third straight quarter, mostly driven by losses in its India business
Digital to get 60% of ad spends during IPL: MPA study
Total advertising revenue from the IPL estimated to be INR 4,526 crore
'Central IPL sponsorships aren't as sexy as team partnerships'
We find out why brands are batting for multi-team sponsorships instead of contracts with the tournament itself
JioCinema revolutionises IPL fandom with direct access to cricketers' moves
Watch the film conceptualised by Ogilvy here
Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma
Watch the film conceptualised in-house here
TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
47% of the respondents preferred TV, more than double of the digital viewers
IPL brand valuation reaches US$ 10.9 billion: Report
Sees 75% growth from US$ 6.2 billion in 2020
Pan masala ads double during TV telecast of IPL 2023: TAM report
E-commerce (gaming) is the most advertised category during the TV broadcast
Filter results
Article Type
- News (769)
- Video (182)
- Photo Gallery (6)
Site Category
- Advertising (451)
- Media (263)
- Marketing (202)
- More Less
Author
- Campaign India Team (672)
- Raahil Chopra (92)
- Sandeep Goyal (33)
- More Less
