Search results for "google"
WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline
Google addresses concerns about 'Privacy Sandbox'
The tech player states that while other browsers have discontinued third-party cookies, they haven't allowed advertisers with a viable alternative, which has led to difficulties for publishers and a danger for user privacy too, as more covert forms of user tracking are emerging
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Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
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Google’s ad sales unit gets AI overhaul, sparking job cut fears
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency
Google: We’re not restructuring because AI is taking away roles
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs
Google unveils its first AI-powered search ad features
Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores
Google settles USD 5 billion lawsuit on user privacy
The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing
Google fulfils dreams through the power of search
Watch the films conceptualised by Toaster here
Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate
Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilises’
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech
The three factors driving Google’s cookie delay
Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable
Google did not mislead advertisers in video ad placements: New study
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims
Google misleads advertisers, violating standards, says video ad research report
The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics
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