Search results for "Public TV"
16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM
Currently, addressable advertising accounts for 9.8% of TV's ad spends
Prime Video partners with Sony Pictures Television
Launches Sony Pictures – Stream and aims to provide Prime members with an extensive slate of multi-genre content offerings
Opinion: Smart TVs, streaming and advertising - how the web has transformed TV
Advertisers taking advantage of the benefits CTV offers are likely to be rewarded by their audiences, explains the author
Tata Play brings addressable ads to linear television
Allows brands to split one ad slot across multiple audiences
Tata Play celebrates the unbreakable bond between viewers and their TVs
Watch the film conceptualised by Chimp&Z Inc
TVS Ronin and Shubman Gill urge viewers to write their own scripts
Watch the film conceptualised by TBWA\ India here
Brands are fascinated by—and terrified of—public domain Mickey Mouse
Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea
Opinion: Navigating the ripple effects of the Maldives-India rift in tourism and public relations
The author decodes the human tapestry of diplomacy and branding
Opinion: Advertising pays, public relations persuades
The author decodes the synergy between advertising and public relations in the digital age
INS issues notice to publications about election-related advertising
States that members should accept advertisements only after receiving advance payments
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
MS Dhoni converts into a storyteller for TVS Eurogrip
Watch the films conceptualised by Vector Brand Solutions
Red Bull TV launches on JioTV and JioTV+
Aims to expand its reach and content portfolio to an Indian audience
Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx
JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes
Goafest 2023: 'By embracing digital platforms, traditional publications could experience significant growth'
On the second day, a panel spoke about adapting to device-agnostic media consumption and the importance of social media integration
Star Sports acquires television broadcast rights for Lanka Premier League
Used to be broadcast on Sony Pictures Network
Accor India assigns its public relations duties to Crosshairs Communication
Account won post a multi-agency pitch
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes
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