BLOGS & OPINIONS

BLOGS

Madhukar Sabnavis' Blog: The Importance of Relationships

By Madhukar Sabnavis on Jun 13, 2011
I was sharing the podium with a famous film director at an induction session of a mass media course in a Mumbai college recently. The filmmaker spoke first and he spoke of the ...

Roopak Saluja’s Blog: Brand that country!

By Roopak Saluja on Jun 10, 2011
India is a brand, perhaps one of the world’s most underleveraged ones up until 2004. Then ‘India Shining’ happened, which, in many ways, was quite the case of ...

Veda's Blog: How about a nice big cup of coherent?

By vedashree khambete on Jun 09, 2011
I don’t know why it happens, but it seems that the more time people spend in advertising, the more they begin to oppose the idea of clarity. Exceptions exist, of ...

Babita's Blog: Whose Idea Is It Anyway?

By Babita Baruah on Jun 01, 2011
Once upon a time, we all sat together, lunched together, drank together, poured over excel sheets and were joint at the hip. We went to client meetings in the same car, ...

Trilokjit Sengupta’s Blog: From the diary of a complying consumer

By Trilokjit Sengupta on May 23, 2011
It's 7.30 in the evening and I am standing here at an overcrowded aisle of a well-lit supermarket. In my hands, I have two bottles of shampoo. Both well-known brands. I ...

Pseudo Kramer's Blog: Out of Scope

By Pseudo Kramer on May 20, 2011
TO : ACCOUNT DIRECTORFM : MARKETING MANAGERWe have a great opportunity to do a school program to get them to distribute our vouchers to all the students enabling them to get a ...
 
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COLUMNS

A view from the top: Laura Desmond

Overseeing 7,700 employees in 132 offices across the world means Laura Desmond, chief executive at Starcom MediaVest Group, is often in airport lounges more than her own kitchen. But travel, she says, has always been a personal passion.
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OPINIONS

Opinion: Carping about Sorrell’s pay is missing the point

Danny Rogers is Editor at Campaign (and editor-in-chief, The Brand Republic Group)
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ALL ABOUT

All About: Facebook’s News Feeds

Jagadeesh Krishnamurthy finds out more about the new offering from Facebook
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LIVE ISSUE

Live Issue: Is it time adland looked beyond itself for talent?

Pritha Mitra Dasgupta gets industry veterans’ perspectives on the ‘new’ talent that’s coming in, or could.
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Campaign India
Campaign India
May 3, 2013