Unilever appoints Mindshare in 60 markets including India following global review

 

Australia, having been previously held by Mindshare, and has now gone to PHD. The Omnicom media agency has also been appointed as Unilever's media agency in New Zealand, China, Hong Kong and Taiwan.

 

Amin Lakhani, head Mindshare Fulcrum South Asia, said, "We are delighted to continue our partnership with Unilever. As the team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth." 

 

Prasanth Kumar, CEO, Mindshare South Asia, added, "We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever." 

PHD retained China and a global communications brief, as well as winning global search duties.

 

Mindshare has retained the accounts for the US and Europe and has picked up central and eastern Europe, which were previously held by PHD.