Ogilvy's Envies 2015: 'Geeta Phogat' for JSW Steel is 'Most Envied'

At the third edition of Envies hosted on 17 November 2015 in Mumbai, the 'Most Envied' was awarded to the piece of work 'Geeta Phogat' for JSW Steel. The entry 'For A Sister' for Postpickle.com bagged an 'Envy For Good'. A total of 25 awards were handed out on the night. 

 

Prior to the awards ceremony, Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, and Kunal Jeswani, CEO, Ogilvy India, addressed the media.

 

Jeswani said, "We at Ogilvy have a large body of work, with high quality, and we need a platform (for them) to be rewarded. The Envies, now in its third third year, has become something to aspire for within our group."

 

Pandey said, "Youngsters within the organisation are excited about it (the Envies) – and that's exactly what awards should do. A number of the winning teams have contributions from youngsters today. Individuals don't win Envies; teams do." 

 

On the type of work winning at the Envies, Pandey said, "A lot of work that impacts society is winning. It's not just the case here, but even at Cannes. But even when it comes to such work, it is tricky. Consumers cannot be fooled, and they're not stupid. It has to be a genuine effort."

 

Jeswani said, "It is financially impossible to participate across all the award functions. We are restricting ourselves, and so are a lot of the agencies globally. Therefore people are looking at initiatives like the Envies."

 

Thanking the jury, Pandey surmised, "The biggest challenge for us is to get a jury that gets respectable results. The moment that stops happening, people will stop trusting our awards." 

 

The jury for 2015 comprised:

 

Karl Gomes, Fanatics

Ashish Chakravarty, Contract India

Bobby Pawar, Publicis South Asia

Vikram Gaikwad, Underdog

Pradyumna Chauhan, McCann Erickson

Senthil Kumar, J. Walter Thompson

Raj Kamble, Famous Innovations

 

Here is the full list of winners:

 

	CLIENT	BRAND	CAMPAIGN TITLE	CATEGORY	CREDITS
1	BMW		BMW Festive	TVC	Ajay Gahlaut, Jossy Raphael, Gaurav Nautiyal, Jonathan George, Kushager Tuli, Vishwajeet Rana, Gaurav Nijawan, Bhawna Vohra, Shashwat Varma, Hamza Rizvi
2	Breakthrough Trust		Save the girl child	TVC	Ryan Mendonca, Vishal Bagade, Francis Thomas, Ritik Sachdev
3	Mondelez India Foods Limited	Cadbury 5 Star	Buffering	Digital	Amitabh Agnihotri. Samir Sojwal
4	Mondelez India Foods Limited	Cadbury 5 Star	Lost at the world cup	Digital	George Kovoor, Gaurav Magotra, Ashwath Ganesan, Nandan Joshi, Hetal Desai, Ajay Tawde, Vishal Davde, Zeeshan Khan, Esha Gandhi
5	Mondelez India Foods Limited	Cadbury Bournvita	Tayyari Jeet Ki	TVC	Ryan Mendonca
6	Pidilite Industries Limited	Dr. Fixit Heatshield	Interview	Radio	Anurag Agnihotri, Prasoon Pandey, Vivek Verma
7	Pidilite Industries Limited	FeviKwik	Parade	TVC	Piyush Pandey, Anurag Agnihotri, Vivek Verma
8	Adani Wilmar Limited	Fortune Foods	Fortune Mother Exchange	Activation	Sukesh Kumar Nayak, Anil Kumar, Deepak Deans, Shyamal RK, Bhavna Kher, Manasi Kadne, Noothan PR, Ankit Pathak
9	H&R Johnson		Red Ramp Project	Activation	Anuraag Khandelwal, Satish deSa, Samrat Bedi, Mohit Ahuja, Sakina Merchant
10	Incredible India	Incredible India - J&K	Where time stands still	TVC	Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael Richa Jain, Manoj Pande, Kanika Sethi, Umesh Baldaniya, Pawan Bhatt, Nivedita Gupta, Navjot Sudan, Rupinder Singh,  Harsmimran Kaur
11	JSW Cement Limited		Banao Pyaar Se	TVC	Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Navin Talreja, Ajay Mehta, Tulsi Chowksi, Ganapathy Balgopalan.
12	JSW Steel Limited		Geeta Phogat	TVC	Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava
13	Hindustan Coca-Cola Beverages Pvt. Ltd.	Kinley Packaged Drinking Water	Boond Boond Main Sachai	TVC	Ajay Gahlaut, Divya Bhatia, Vimal Singh, Chandana, Agarwal, Abhishek Gupta, Abhishek Advani
14	J G Hosiery Pvt. Ltd	Macho	Testicalmonials	Radio	Abhijit Avasthi, Anurag Agnihotri, V R Rajesh
15	Make Love Not Scars		End Acid Sale	Digital	Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Harshik Suraiya, Geetanjali Jaiswal
16	NCPA & WWF		See what you save	Activation	Zenobia Pithawalla, Mihir Chanchani, Jitendra Patel, Arshad Shaikh, Kunal Dangarwala
17	Penguin India		Puffing Children's Audiobooks	Print	Abhijit Avasthi, Rajiv Rao, Sukesh Nayak, Anurag Agnihotri, Talha Nazim, Ramchandra Patil, Madhuri Mhatre
18	Postpickle.com		For A Sister	Digital Case	Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti
19	Ramakrishna Mission School of Languages		Language Maze	Poster	Ogilvy Kolkata
20	Reliance General Insurance		Dark Travel Tale	Digital	Burzin Mehta, Madhavi Prabhu, Sandesh Parkar, Ajit Shitole, Jovinal Rodrigues, Priyank Bhadkamkar, Saurabh Mankhand, Gaurav Deshpande, Unnati Shah, Sudeep Shukla
21	Sprouts Enviornment Tust		God Save The Ocean	Activation	Srreram Athray, Elizabeth Dias, Farid Bawa, Kunal Dangarwala, Calvin Austin.
22	Tata Sky Limited		Daily Dillagi	Case Video	Sukesh Kumar Nayak, Bhavna Kher, Manasi Kadne, Shefali Ahir, Noothan PR, Ankit Pathak.
23	Titan Watches Limited	Titan Raga	The Wedding Collection	TVC	Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Tithi Ghosh, Sreenesh Bhatt, Susan Mathen, Sindhu Menon, Akshata Poojari
24	Vodafone India		Speed is Good	TVC	Vodafone Creative & Planning Team, Vodafone National Brand Team
25	World For All	Animal Care & Adoptions	A Dog's Life	Digital	Rajiv Rao, Neville Shah, Ashish Naik, Minal Phatak, Pramod Chavan, Yogesh Mani Pradhan
SPECIAL AWARD	ENVY FOR GOOD	Postpickle.com	For A Sister	Digital Case	Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti
SPECIAL AWARD	MOST ENVIED	JSW Steel Limited	Geeta Phogat	TVC	Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava