Award Category |
Gold |
Silver |
Bronze |
Brand Awareness |
Mindshare for Mountain Dew (Pepsico) - Inspiring Rural India with Real Heroes’ Real Stories |
PHD India for Hindustan Unilever - Kan Khajura Tesan
|
Madhouse Mobile Marketing India Pvt Ltd for Vodafone - Vodafone Amplify: An Innovation that turned Onlookers to Curators
|
Lead Generation / Direct Response / Conversion |
Red Fuse Communications forColgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile |
Opera Mediaworks forGetit Infomedia Limited - AskMeBazaar.com |
|
Product/ Service Launch |
PHD India for Lakmé (Hindustan Unilever) Lakme Makeup Pro Performics - TLG India Pvt Ltd for Airtel Wynk - Airtel Wynk Launch |
|
Opera Mediaworks forGetit Infomedia -AskMeBazaar.com
|
Promotion |
Red Fuse Communications forColgate Palmolive (India) - Spreading a million smiles with a mobile |
Hungama Digital Media Entertainment Pvt Ltd for Hungama - Happy New Year: The Game |
PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile |
Relationship Building/ CRM |
PHD India for Hindustan Unilever - Kan Khajura Tesan
|
PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile |
|
Cross Media Integration / Cross Mobile Integration |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare for Mountain Dew (PepsiCo) - Inspiring Rural India with Real Heroes' Real Stories |
Mindshare World for Kellogg India -Kellogg's Mobile Breakfast |
Messaging |
Quasar Media for Ashiana Housing -Reaching the right audience at the right time through mobile |
Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile |
|
Mobile App |
Mindshare India forLay's (PepsiCo) -Lays hid the treasure hunt inside Google Maps |
Mindshare West for Castrol India -India's first Co-Created App |
|
Innovation |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps |
PHD India for Lakmé ( Hindustan Unilever) Lakme Makeup Pro |
Location Based |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare West for Kellogg India -Kellogg's Mobile Breakfast |
Mindshare for 7UP (PepsiCo) -7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! |
Mobile Payments |
One97 Communications for Paytm |
|
|
Best Brand Experience in Mobile Rich Media |
Mindshare for Nike - How Nike risked everything on Mobile |
|
Mindshare India for GlaxoSmithKline Pharmaceuticals -Experiencing the "Mix-ability" of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix! |
Most engaging mobile creative |
Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps |
Mindshare for Nike - How Nike risked everything on Mobile |
Mindshare for Lufthansa - How Forbes eMagazine turned into Lufthansa magazine for 4 weeks |
Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title
Facebook, Paytm and Red Fuse Communications among big winners
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