AN: There is no blueprint that has emerged on how to navigate the new reality, so the marketing communications industry needs to be open and be prepared to experiment because there are bound to be mistakes.
Double Standards: Is hiring for adland viable from outside?
Anil S Nair, CEO and managing partner at L&K Saatchi & Saatchi India and Srinivasan K Swamy, chairman, RK Swamy BBDO reflect on whether the advertising business can viably hire from outside its frontiers.
AN: There is no blueprint that has emerged on how to navigate the new reality, so the marketing communications industry needs to be open and be prepared to experiment because there are bound to be mistakes.
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