IAA Seminar: Changing Trends in Portrayal of Women in Advertising announced

The India Chapter of the International Advertising Association (IAA) has organised a seminar on the “Changing Gender Frames”. The event will be held in association with the United Nations Population Fund (UNFPA), Laadli and the Advertising Council of India (ACI) on 10 December at the Mayfair Rooms in Mumbai.

 

The seminar will be addressed by senior marketers, advertising leaders.

 

A specially commissioned research study will be formally released at the event.

 

Srinivasan K Swamy, president, IAA India Chapter and vice president - development, Asia Pacific, IAA and chairman and managing director, R K Swamy Hansa Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality.”

 

Monica Tata, managing director, HBO India, and chairperson, Changing Gender Frames added, “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.”