Kan Khajura Tesan continued its award-winning streak. The entry developed by Lowe Lintas and Partners along with PHD bagged a Grand Prix at 2014 Warc Prize for Asian Strategy.
This entry was one among the 19 papers that won Gold, Silver and Bronze awards on the night in Singapore. The Grand Prix-winning paper was authored by Anaheeta Goenka and Abhijit Panicker of Lowe Lintas & Partners.
As a Grand Prix winner on the night the initiative bagged $5000 USD. The campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from.
Three other campaigns picked up Special Awards, each of which came with a cash prize of $1,250. Freddy Bharucha, CMO, Procter & Gamble Asia, and chairman of Judges for the 2014 Prize, said, “The Kan Khajura paper was a clear winner. The reason is that it started with the consumer. How do you reach and engage a consumer who does not see most of the media that are out there? The results were very strong, but it all started with a rich media insight that led to the creation of a media platform. It allowed the brand to engage consumers in a very entertaining way.”
The entry was also listed as Gold winner.
Other Indian wins
There were three Indian entries that bagged a Silver on the awards night. McCann WorldGroup bagged one of those for ‘Adding Fizz to the Indian family meal time’ for Coca Cola. Ogilvy & Mather’s entry ‘How Google Search brought hope to 1.4 billion people’ for Google also bagged a Silver. Wieden+Kennedy’s ‘Mantastic’ campaign for Old Spice also bagged a Silver. Bronze wins from the country came for Geometry Global (Lifebuoy Roti Reminder) and Publicis (Park Avenue Beer Shampoo). BBDO Singapore and PHD also bagged a Bronze for work done for Hewlett Packard India.
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