Weekend Fun: 1960’s 'MadMan' is out of place in today's adland

Zulu Alpha Kilo has rolled out a short film that will be featured at an advertising industry event in Toronto, Canada.

 

The film takes a humorous, albeit risqué look at what life would be like for a 1960s ad man stuck in today’s world. The film follows Dick, a 60s ad man on his first day at Zulu Alpha Kilo.

 

It begins with him being shown the door by an agency HR person. Dick sits flabbergasted, cigarette in hand, questioning the grounds. He is told that he is being terminated due to his general behaviour at work. 

 

The film cuts to him having a smoke and holding a glass of whiskey, blowing smoke on a pregnant lady's face. He then asks his colleagues if they want to join him for a run - the problem being, his shorts reveal a little too much. After parking in the handicapped zone,he talks down to the owner of the creative agency and people from other departments.

 

The HR lady returns to the screen, and questions whether he engaged with an escort in the office, followed by visuals. She also questions him on his groping a female client.

 

Dick reminds the HR lady that it’s still his first day in office, to no avail.

 

Dejected, he goes to the terrace and stands on the ledge. He isn't about to jump though. He relieves himself on his boss from the top of the building.

 

The film ends with the super of Zulu Alpha Kilo’s logo. You can view it here.

 

(Contains nudity and potentially offensive content.)

 

Credits

 

Agency: Zulu Alpha Kilo

Creative director: Zak Mroueh

Writer: Sean Atkinson

Art director: Shawn James

Agency producer: Tara Handley

Editor: Michael Headford

Accounts: Devina Hardatt

Director: Bruce McDonald

Production company: Revolver Films

Producer: Luc Frappier/Rob Allan

Director of photography: Johnny Cliff

Casting: Jigsaw Casting/Shasta Lutz

Transfer/Online: Alter Ego

Audio/Music: Pirate Toronto