Draftfcb-Ulka has been renamed FCBUlka Advertising in India. The development follows a global corporate rebranding, whereby DraftFCB has been renamed FCB. The change of name came into effect on 10 March 2014.
"The colors in the logo have been drawn from the colours of the flags of the world, symbolising the heritage, equity and flavor of the local advertising company and the wide network reach. The diagonal line through the letter B and the letter U of Ulka signifies the importance of the local brand name alongside the global name," informed an agency statement.
Nagesh Alai, group chairman, FCBUlka, said, “FCB has a tremendous 140 years equity globally and in India Ulka has a 50 years-plus great heritage. FCBUlka will continue to deliver on the integrated offering to its clients and stay focused on what it has been doing over the years - 'making brands famous and making clients rich'.”
Mar 11, 2014
Draftfcb-Ulka is now FCBUlka Advertising
Global network rebrands as FCB
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
13 hours ago
Publicis to shake up board: Arthur Sadoun takes ...
Two boards become one as supervisory and management boards merge.
Marketing
14 hours ago
24 hours with...Prateek Sethi
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
Advertising
14 hours ago
BEI Confluence takes on new clients, bolsters ...
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Advertising
17 hours ago
Leo Burnett Mumbai shakes up leadership to drive ...
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.