Winners of the fifth edition of Laadli Media and Advertising Awards for Gender Sensitivity, organised by NGO Population First, were announced on 20 February 2014 in Mumbai.
In the awards for advertising, the Hum Chuyenge Aasman campaign by the Department Of Sports And Youth Welfare, Govt. Of Madhya Pradesh, emerged winner in the Best Campaign on Girl Child category.
Lowe Lintas’ print campaign Bhagyalakshmi (for LIC Housing Finance) took the award for Best Advertisement (Services), while Ogilvy & Mather’s Aadatein campaign for Bournvita won the title of Best Advertisement (Products).
The Best Promo (TVC) award went to Leo Burnett’s campaign Ladki Hui Hai for Kaun Banega Crorepati.
Lowe Lintas and IBD India won a ‘Special Jury Appreciation Certificate’ each, for Havells’ Hava Badlegi and Tupperware’s ‘She Can You Can’ respectively.
In the awards for media, The Week magazine accounted for four of the awards, the most by a media company.
Dr A L Sharada, director, Population First, noted that the awards had attracted over 1700 entries this year. She added, “The jury had a tough time selecting the winners. This goes to show that the concern is not just a fleeting one but here to stay. It is heartening to note that many of the winners have consciously made a decision to communicate with greater sensitivity.”
The full list of winners is as below:
| WINNERS OF NATIONAL LMAAGS 2012-13 | ||||
| Category/ Language | Name of the Awardees | Channel/ Publication | Title of the Entry | Sub- Category |
| Swagata Yadavar | The Week | Lethal Prescription | Best Article | |
| The Week | Not Applicable | Section 376 | Best Campaign - Magazine | |
| Shiv Balak Misra | Gaon Connection | Bharatiya Samaj Me Bhadta Yaun Utpeedan | Best Editorial | |
| Shubhangi Swarup | The Week | Stealth Revolution | Best Feature - Magazine | |
| Satya Prakash & HT Team | Hindustan Times | Enough is Enough | Best Informative Feature | |
| Garima Pankaj | Grihshobha | Tezabi Hamla Dard Umar Bhar Ka | Best Human Interest Story - Magazine | |
| Syed Nazakat | The Week | Like Cattle from Kabul | Best Investigative Story - Magazine | |
| Sharmila Kalgutkar | Sakaal | Paanch Hazarat Stree Beej Vikri | Best Investigative Report | |
| S Vijay Kumar | The Hindu | Where Protectors couldn’t Transcend Gender | Best News Report | |
| Electronic | Neha Dixit | Headlines Today | Misogynists Of Mewar | Best Investigative Story |
| Electronic | Trauma Of The Two Finger Test | |||
| Akansha Pradeep | CNN IBN | Best Reporting | ||
| Electronic | 94.3 My Fm | Not Applicable | Satakshi: Save The Girl Child | Best Issue Based Programme |
| Web | Sindhuja Parthasarathy | The Alternative | Mr. & Mrs. Koovagam | Best Photo Feature |
| ADVERTISING | ||||
| Category/ Language | Name of the Awardees | Medium | Title of the Entry | Sub- Category |
| Advertisement | Department Of Sports And Youth Welfare, Govt. Of MP | -- | Hum Chhuyenge Aasman | Best Campaign on Girl Child |
| Advertisement | Lowe Lintas | Bhagyalakshmi (LIC HFL) | Best Advertisement - Services | |
| Advertisement | Ogilvy and Mather | TVC | Aadatein – Mother and Son | Best Advertisement - Products |
| Advertisement | Leo Burnett | TVC | Ladki Hui Hai - KBC | Best Promo - TVC |
| Special Jury Appreciation Certificate | |||
| Category/ Language | Channel/ Publication | Title of the Entry | Sub- Category |
| Hindustan Times | Healthy Meal: More out of reach for girls | Best Investigative Story | |
| Advertisement | All leading Channels | Court Marriage – Hawa Badlegi –Havells Fans | Best Advertisement Product – TVC |
| Advertisement | All leading Channels | She Can You Can – Tupperware -Saloni | Best Brand Promotion – TVC |
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