Grey ropes in Chaudhari and Afridi to handle Gillette

Grey Group has appointed Sanjay Chaudhari as vice president and regional client service director, and Shahvez Afridi as regional planning director, for the Gillette account in the Asia Pacific.

Chaudhari was general manager - Ogilvy Global Brand Management, handling communication strategies for the agency’s global brands in Japan.
They will report to Fernando Beretta, executive vice-president (Procter & Gamble), Grey Group Asia Pacific, informed an official release.

In April this year, Procter & Gamble after a seven-month review, had appointed Grey to handle the creative mandate for Gillette globally. BBDO was the incumbent.
On the appointments, Beretta said, “We are excited to have Gillette, the world’s leading men’s shaving line as our client. This is the second P&G account won by Grey globally following Duracell. The win signifies client’s continued trust and confidence in Grey – at Cannes this year, we picked up three Cannes Lions awards, a Gold and two Bronze for Duracell.”

“The Asia-Pacific region is a huge untapped potential in terms of the male grooming market. Rising affluence is resulting in growing disposable incomes and encouraging more generous spending by men on themselves. With their strategic insights and broad management experience, I’m confident that Sanjay and Shahvez are well positioned to drive the next growth phrase for Gillette,” he added.

Chaudhari has more than 22 years of industry experience across DDB Worldwide, Dentsu, Young & Rubicam and Lowe Worldwide.

Afridi has 19 years of consumer insights and brand strategy experience in the region. His previous stints include overseeing the planning function for BBDO in Singapore and Lowe Lintas & Partners in Mumbai and Delhi.

Also read: P&G moves Gillette global creative account into Grey