Footwear brand Bata has appointed DDB Mudra Delhi to handle marketing communication responsibilities starting December 2012. The agency will be responsible for strengthening the Bata brand and highlighting its product range, according to an official statement.
Rajeev Gopalakrishnan, group managing director, Bata India, said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”
On the account win, Madhukar Kamath, group CEO and managing director, DDB Mudra Group, said, “I am elated about this new win for DDB Mudra Delhi. Bata is one of the oldest and most respected brands in India and represents a very special addition to our list of clients.”
Bata, India's largest footwear retailer and widely acknowledged market leader in the branded footwear segment, has over 1,250 Bata stores spread across 500 cities in India. In 2012 alone, it has added 168 new stores till date.
Vandana Das, president DDB Mudra Group, added, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”
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