EFFIE 2012: 128 entries make the cut

By Campaign India Team on Nov 26, 2012
filed under Advertising , India

Ogilvy & Mather leads shortlist with 31 entries, while McCann Worldgroup follows with 18 entries.

The Advertising Club has announced shortlists for Effie 2012 to be awarded on 4 December 2012. The shortlist features 122 entries from 26 entrants. This year, the first round of judging was held on 20 and 21 November in Mumbai and on 24 November in Delhi. Similarly, the final round of judging will also be held in both the cities. While the Delhi round of judging is scheduled of 26 November, the Mumbai leg is on 29 November.

In the shortlist announced, Ogilvy & Mather is leading the tally with 31 entries across categories, while McCann Worldgroup follows with 18 shortlisted entries. Lowe Lintas and Partners and Leo Burnett have 12 and 11 shortlists respectively.

Eight entries from JWT India have made the cut, while Taproot India and Draftfcb Ulka have five shortlisted entries. BBH India, DDB Mudra Group and Grey Worldwide have four shortlisted entries each. Mindshare, Saatchi & Saatchi and Rediffusion Y&R have three shorlists each, while Interface Communications, Jubiliant Foodworks, BBDO India and ABP One have two each.

Havas Worldwide India, Contract Advertising, Cartwheel Creative Consultancy, Jack In The Box Worldwide, Creativeland Asia, SohoSquare Advertising and Marketing Communications, Happy Creative Services, Law&Kenneth and Publicis Communications have one shortlisted entry this year.

THE ADVERTISING CLUB
EFFIE 2012 - SHORTLISTED ENTRIES
CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES

No.	Campaign Title	Name of Agency

1	Vaseline- The Voice Of a nation	BBH Communications India Pvt. Ltd
2	An alarm clock for your skin	DDB Mudra Group
3	Go Sleeveless	Interface Communications (Draft FCB)
4	Science in a tube	Lowe Lintas and Partners
5	Making Body The New Face	McCann Worldgroup
6	MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH	Mindshare
7	Pampers Good Morning Baby	Saatchi & Saatchi Pvt. Ltd.

CONSUMER PRODUCTS : C. OTHERS

No.	Campaign Title	Name of Agency

1	This Diwali, Don't Just Spend. Invest.	BBH Communications India Pvt. Ltd
2	Hard to Reach	Havas Worldwide India
3	WASTE TIME - Because you will never be young again	JWT
4	Tide Naturals Husband & Wife	Leo Burnett
5	Kill Mosquitoes. Kill Malaria.	Lowe Lintas and Partners
6	Making Whisper Scream	McCann Worldgroup
7	As Aamir steals light, Titan steals a march over competition	Ogilvy & Mather

CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD

No.	Campaign Title	Name of Agency

1	Iss Diwali aap kisse kush karenge?	Contract Advertising India Pvt. Ltd
2	The World's Original Energy Drink	DRAFTFCB Ulka
3	Katrina In A Bottle	JWT
4	Har Mausam Aam	Leo Burnett
5	Kissanpur	Lowe Lintas and Partners
6	When we made Anna take on Dhoni to win the teen Battle	McCann Worldgroup
7	Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card	McCann Worldgroup
8	Sprite Rasta Clear Hai	Ogilvy & Mather
9	Have you earned it?	Ogilvy & Mather
10	Tayyari Jeet Ki	Ogilvy & Mather
11	Have you felt Silk lately?	Ogilvy & Mather

SERVICES : A. TELECOM AND RELATED PRODUCTS

No.	Campaign Title	Name of Agency

1	Fair always	DRAFTFCB Ulka
2	No Getting Away	DRAFTFCB Ulka
3	Building a Better Network	Grey Worldwide (I) Pvt. Ltd
4	"The Blue Bot"	Grey Worldwide (I) Pvt. Ltd
5	"Just 3G vs Reliance 3G"	Grey Worldwide (I) Pvt. Ltd
6	Baat sirf paison ki nahin hain	JWT
7	Upload Anything: How Aircel brought 3G up, close and personal to youth	McCann Worldgroup
8	Network Campaign-the retellingof a classic tale	Ogilvy & Mather
9	Har Ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd

SERVICES : B. FINANCIAL SERVICES

No.	Campaign Title	Name of Agency
1	Kotak Mahindra Bank Subbu 6%	Cartwheel Creative Consultancy Pvt. Ltd.
2	Even Gods can feel insecure	JWT
3	Kotak Assured Income Plan- Second Income	JWT
4	Providing homes for the migrant imagination	Leo Burnett
5	Life Insurance in Just 10 Minutes	Lowe Lintas and Partners
6	Aapke sachche Advisors	Ogilvy & Mather
7	Be the Dad, Your dad never was	Ogilvy & Mather

SERVICES : C. OTHERS

No.	Campaign Title	Name of Agency

1	Koi Bhi Insaan Chhota Nahi Hota	Leo Burnett
2	Har Idol Ke Peeche Hote Najaane Kitne Idols	Leo Burnett
3	Dispelling the Mastercard Lie	McCann Worldgroup
4	Satyamava Jayate- Managing A Billion Expectation	Ogilvy & Mather
5	'Undumb India'	Ogilvy & Mather
6	Poochne Main Kya Jata Hai	Ogilvy & Mather
7	Discovering God's best kept secret	Rediffusion Dentsu Young & Rubicam Pvt.Ltd.

DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)

No.	Campaign Title	Name of Agency

1	Being Bond	DDB Mudra Group
2	Why this Kolavari Di	Jack in the Box Worldwide
3	Online ordering	Jubilant Foodworks Ltd
4	The Photographs Case	Ogilvy & Mather
5	The Date Fillum	Ogilvy & Mather
6	'Loving 'em Back"	Ogilvy & Mather
7	Har ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd

HEALTHCARE

No.	Campaign Title	Name of Agency

1	The Sweetest Thing You Can Tell A Diabetic	Lowe Lintas and Partners

B2B ADVERTISING

No.	Campaign Title	Name of Agency

1	Casino Grande- Media Buying Made Exciting	McCann Worldgroup
2	Drive into the Big League	Ogilvy & Mather

DIRECT MARKETING

No.	Campaign Title	Name of Agency

1	The World's Youngest Job Applicant	BBDO India Pvt. Ltd.
2	Pizza Signs	Jubilant Foodworks Ltd
3	The Day You Were Born	Mindshare

DAVID V/S GOLIATH

No.	Campaign Title	Name of Agency

1	Taking on the 'dada' of the oral care	Grey Worldwide (I) Pvt. Ltd
2	Putting Some Body Back Into Body Care	McCann Worldgroup
3	The Photographs Case	Ogilvy & Mather
4	Bosch : Genetically German	Ogilvy & Mather
5	Wake Up To The Times of India	Taproot India Communication Pvt. Ltd

BEST ON-GOING CAMPAIGN

No.	Campaign Title	Name of Agency

1	Jaago Re!	Lowe Lintas and Partners
2	The First 7 Step	McCann Worldgroup
3	Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012	Ogilvy & Mather
4	Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai	Ogilvy & Mather
5	Yeh Badhiya hai	Ogilvy & Mather
6	How Madhya Pradesh became Incredible In Incredible India	Ogilvy & Mather
7	The Ultimatebond- 20 years and Still Going Strong	Ogilvy & Mather

LENOVO TECH-DOERS AWARD

No.	Campaign Title	Name of Agency

1	Hippo Momline	Creativeland Asia Pvt. Ltd.
2	Pass-Click-Goal	JWT
3	The Photographs Case	Ogilvy & Mather
4	Pampers Good Morning Baby	Saatchi & Saatchi Pvt. Ltd.

CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

No.	Campaign Title	Name of Agency

1	How Tata Motors knocked Maruti off the Mileage Mountain	DRAFTFCB Ulka
2	LUV	Lowe Lintas and Partners
3	Chalta Nahin Daudta Hai	Ogilvy & Mather
4	A Long lasting Battery is a 'Life Saver'	Ogilvy & Mather
5	The Power of the Fourth Wheel	Rediffusion Dentsu Young & Rubicam Pvt.Ltd.

CONSUMER DURABLES : B. ELECTRONICS GOODS

No.	Campaign Title	Name of Agency
1	Voltas All Weather AC	SohoSquare Advertising & Marketing Communications Pvt. Ltd.

CORPORATE ADVERTISING : SOCIAL CAUSE

No.	Campaign Title	Name of Agency
1	Marks for Sports	DDB Mudra Group
2	You Read They Learn	Lowe Lintas and Partners
3	Gifting India a Young Heart	McCann Worldgroup
4	Vanquishing death by befriending life	McCann Worldgroup
5	Women for Women	McCann Worldgroup
6	Springwel Sleep Exchange Offer	Saatchi & Saatchi Pvt. Ltd.

INTEGRATED ADVERTISING CAMPAIGN - A (1-25)

No.	Campaign Title	Name of Agency
1	Cadbury Mishti Shera Shrishti	ABP One
2	No Getting Away	DRAFTFCB Ulka
3	Go Sleeveless	Interface Communications (Draft FCB)
4	Taking on the religion called cricket	JWT
5	Putting the Break in Lunch Break	Leo Burnett
6	Kill Mosquitoes. Kill Malaria.	Lowe Lintas and Partners
7	Making Body The New Face	McCann Worldgroup
8	MTV VJ Jose Kidnapped for Axe Shower Gel Launch	Mindshare
9	Satyameva jayate - Managing A Billion Expectations	Ogilvy & Mather
10	THE PHOTOGRAPHS CASE	Ogilvy & Mather
11	Drive into The Big League	Ogilvy & Mather
12	Har Ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd

CONSUMER DURABLES : C. OTHERS

No.	Campaign Title	Name of Agency
1	Always Hoyenga	Lowe Lintas and Partners
2	DULUX : WHEN COLORS GOT AN ATTITUDE	McCann Worldgroup

RETAIL ADVERTISING

No.	Campaign Title	Name of Agency
1	6 (Retail)	Happy Creative Services
2	Putting the Break in Lunch Break	Leo Burnett
3	Making the Happy Price Menu Happier	Leo Burnett
4	Open up a World of Spices	Leo Burnett
5	Taking the Fast out of Fast food	Leo Burnett
6	Diamonds Are Man's Best Friend	Lowe Lintas and Partners
7	Sets You on Fire	Ogilvy & Mather

CORPORATE ADVERTISING : A. CORPORATE REPUTATION

No.	Campaign Title	Name of Agency
1	Thank You mom - Because the Toughest Job in the World is the Best Job in the World	BBDO India Pvt. Ltd.
2	Your Dreams are not yours Alone	DDB Mudra Group
3	Breathing Life into a Billion Heroes	Law & Kenneth Communications(I) Pvt. Ltd
4	Winning Dispit Loosing the Star	Lowe Lintas and Partners
5	Creating Opinion Leadership for a Hindi Daily	McCann Worldgroup
6	Values Stronger than Steel	Ogilvy & Mather
7	I Am Mumbai	Taproot India Communication Pvt. Ltd

RURAL ADVERTISING

No.	Campaign Title	Name of Agency
1	Pyaar se Suljhaye, Sar Na Khujlaye	BBH Communications India Pvt. Ltd
2	Tide Naturals Husband % Wife	Leo Burnett
3	Project "Swasthya Chetna" (Quest for Health)	Ogilvy & Mather
4	Ab Roshani Se Seecho... Desh Ki Buniyaad	Publicis Communications Pvt. Ltd

REGIONAL ADVERTISING

No.	Campaign Title	Name of Agency
1	Cadbury Mishti Shera Shrishti	ABP One
2	Recommended by Sufferers	BBH Communications India Pvt. Ltd
3	Horlicks Oats - Bringing Life to Oats	JWT
4	when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu	McCann Worldgroup
5	Conquering the Kingdom of Oats	McCann Worldgroup
6	AAROGYAM ANANDAM AASHIRVAAD	McCann Worldgroup
7	The Battle of Banglore	Rediffusion Dentsu Young & Rubicam Pvt.Ltd.