EFFIE 2012: 128 entries make the cut

Ogilvy & Mather leads shortlist with 31 entries, while McCann Worldgroup follows with 18 entries.

EFFIE 2012: 128 entries make the cut

The Advertising Club has announced shortlists for Effie 2012 to be awarded on 4 December 2012. The shortlist features 122 entries from 26 entrants. This year, the first round of judging was held on 20 and 21 November in Mumbai and on 24 November in Delhi. Similarly, the final round of judging will also be held in both the cities. While the Delhi round of judging is scheduled of 26 November, the Mumbai leg is on 29 November.

In the shortlist announced, Ogilvy & Mather is leading the tally with 31 entries across categories, while McCann Worldgroup follows with 18 shortlisted entries. Lowe Lintas and Partners and Leo Burnett have 12 and 11 shortlists respectively.

Eight entries from JWT India have made the cut, while Taproot India and Draftfcb Ulka have five shortlisted entries. BBH India, DDB Mudra Group and Grey Worldwide have four shortlisted entries each. Mindshare, Saatchi & Saatchi and Rediffusion Y&R have three shorlists each, while Interface Communications, Jubiliant Foodworks, BBDO India and ABP One have two each.

Havas Worldwide India, Contract Advertising, Cartwheel Creative Consultancy, Jack In The Box Worldwide, Creativeland Asia, SohoSquare Advertising and Marketing Communications, Happy Creative Services, Law&Kenneth and Publicis Communications have one shortlisted entry this year.

 
THE ADVERTISING CLUB
EFFIE 2012 - SHORTLISTED ENTRIES 
CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES 
     
No. Campaign Title Name of Agency
     
1 Vaseline- The Voice Of a nation BBH Communications India Pvt. Ltd
2 An alarm clock for your skin DDB Mudra Group
3 Go Sleeveless Interface Communications (Draft FCB)
4 Science in a tube Lowe Lintas and Partners
5 Making Body The New Face McCann Worldgroup
6 MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH Mindshare
7 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.
     
CONSUMER PRODUCTS : C. OTHERS  
     
No. Campaign Title Name of Agency
     
1 This Diwali, Don't Just Spend. Invest. BBH Communications India Pvt. Ltd
2 Hard to Reach Havas Worldwide India
3 WASTE TIME - Because you will never be young again JWT
4 Tide Naturals Husband & Wife Leo Burnett
5 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
6 Making Whisper Scream McCann Worldgroup
7 As Aamir steals light, Titan steals a march over competition Ogilvy & Mather
     
CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD
     
No. Campaign Title Name of Agency
     
1 Iss Diwali aap kisse kush karenge? Contract Advertising India Pvt. Ltd
2 The World's Original Energy Drink DRAFTFCB Ulka
3 Katrina In A Bottle JWT
4 Har Mausam Aam Leo Burnett
5 Kissanpur Lowe Lintas and Partners
6 When we made Anna take on Dhoni to win the teen Battle McCann Worldgroup
7 Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card McCann Worldgroup
8 Sprite Rasta Clear Hai Ogilvy & Mather
9 Have you earned it? Ogilvy & Mather
10 Tayyari Jeet Ki Ogilvy & Mather
11 Have you felt Silk lately? Ogilvy & Mather
     
SERVICES : A. TELECOM AND RELATED PRODUCTS
     
No. Campaign Title Name of Agency
     
1 Fair always DRAFTFCB Ulka
2 No Getting Away DRAFTFCB Ulka
3 Building a Better Network Grey Worldwide (I) Pvt. Ltd
4 "The Blue Bot" Grey Worldwide (I) Pvt. Ltd
5 "Just 3G vs Reliance 3G" Grey Worldwide (I) Pvt. Ltd
6 Baat sirf paison ki nahin hain JWT
7 Upload Anything: How Aircel brought 3G up, close and personal to youth McCann Worldgroup
8 Network Campaign-the retellingof a classic tale Ogilvy & Mather
9 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
     
SERVICES : B. FINANCIAL SERVICES  
     
No. Campaign Title Name of Agency
1 Kotak Mahindra Bank Subbu 6% Cartwheel Creative Consultancy Pvt. Ltd.
2 Even Gods can feel insecure JWT
3 Kotak Assured Income Plan- Second Income JWT
4 Providing homes for the migrant imagination Leo Burnett
5 Life Insurance in Just 10 Minutes Lowe Lintas and Partners
6 Aapke sachche Advisors Ogilvy & Mather
7 Be the Dad, Your dad never was Ogilvy & Mather
     
SERVICES : C. OTHERS
     
No. Campaign Title Name of Agency
     
1 Koi Bhi Insaan Chhota Nahi Hota Leo Burnett
2 Har Idol Ke Peeche Hote Najaane Kitne Idols Leo Burnett
3 Dispelling the Mastercard Lie McCann Worldgroup
4 Satyamava Jayate- Managing A Billion Expectation Ogilvy & Mather
5 'Undumb India' Ogilvy & Mather
6 Poochne Main Kya Jata Hai Ogilvy & Mather
7 Discovering God's best kept secret Rediffusion Dentsu Young & Rubicam Pvt.Ltd.
     
DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) 
     
No. Campaign Title Name of Agency
     
1 Being Bond DDB Mudra Group
2 Why this Kolavari Di Jack in the Box Worldwide
3 Online ordering Jubilant Foodworks Ltd
4 The Photographs Case Ogilvy & Mather
5 The Date Fillum Ogilvy & Mather
6 'Loving 'em Back" Ogilvy & Mather
7 Har ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
     
HEALTHCARE 
     
No. Campaign Title Name of Agency
     
1 The Sweetest Thing You Can Tell A Diabetic Lowe Lintas and Partners
     
B2B ADVERTISING 
     
No. Campaign Title Name of Agency
     
1 Casino Grande- Media Buying Made Exciting McCann Worldgroup
2 Drive into the Big League Ogilvy & Mather
     
DIRECT MARKETING 
     
No. Campaign Title Name of Agency
     
1 The World's Youngest Job Applicant BBDO India Pvt. Ltd.
2 Pizza Signs Jubilant Foodworks Ltd
3 The Day You Were Born Mindshare
     
DAVID V/S GOLIATH 
     
No. Campaign Title Name of Agency
     
1 Taking on the 'dada' of the oral care Grey Worldwide (I) Pvt. Ltd
2 Putting Some Body Back Into Body Care McCann Worldgroup
3 The Photographs Case Ogilvy & Mather
4 Bosch : Genetically German Ogilvy & Mather
5 Wake Up To The Times of India Taproot India Communication Pvt. Ltd
     
BEST ON-GOING CAMPAIGN 
     
No. Campaign Title Name of Agency
     
1 Jaago Re! Lowe Lintas and Partners
2 The First 7 Step McCann Worldgroup
3 Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 Ogilvy & Mather
4 Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai Ogilvy & Mather
5 Yeh Badhiya hai Ogilvy & Mather
6 How Madhya Pradesh became Incredible In Incredible India Ogilvy & Mather
7 The Ultimatebond- 20 years and Still Going Strong Ogilvy & Mather
     
LENOVO TECH-DOERS AWARD 
     
No. Campaign Title Name of Agency
     
1 Hippo Momline Creativeland Asia Pvt. Ltd.
2 Pass-Click-Goal JWT
3 The Photographs Case Ogilvy & Mather
4 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.
     
CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
     
No. Campaign Title Name of Agency
     
1 How Tata Motors knocked Maruti off the Mileage Mountain DRAFTFCB Ulka
2 LUV Lowe Lintas and Partners
3 Chalta Nahin Daudta Hai Ogilvy & Mather
4 A Long lasting Battery is a 'Life Saver' Ogilvy & Mather
5 The Power of the Fourth Wheel Rediffusion Dentsu Young & Rubicam Pvt.Ltd.
     
CONSUMER DURABLES : B. ELECTRONICS GOODS
     
No. Campaign Title Name of Agency
1 Voltas All Weather AC SohoSquare Advertising & Marketing Communications Pvt. Ltd.
     
CORPORATE ADVERTISING : SOCIAL CAUSE
     
No. Campaign Title Name of Agency
1 Marks for Sports DDB Mudra Group
2 You Read They Learn Lowe Lintas and Partners
3 Gifting India a Young Heart McCann Worldgroup
4 Vanquishing death by befriending life McCann Worldgroup
5 Women for Women McCann Worldgroup
6 Springwel Sleep Exchange Offer Saatchi & Saatchi Pvt. Ltd.
     
INTEGRATED ADVERTISING CAMPAIGN - A (1-25)
     
No. Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 No Getting Away DRAFTFCB Ulka
3 Go Sleeveless Interface Communications (Draft FCB)
4 Taking on the religion called cricket JWT
5 Putting the Break in Lunch Break Leo Burnett
6 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
7 Making Body The New Face McCann Worldgroup
8 MTV VJ Jose Kidnapped for Axe Shower Gel Launch Mindshare
9 Satyameva jayate - Managing A Billion Expectations Ogilvy & Mather
10 THE PHOTOGRAPHS CASE Ogilvy & Mather
11 Drive into The Big League Ogilvy & Mather
12 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
     
CONSUMER DURABLES : C. OTHERS
     
No. Campaign Title Name of Agency
1 Always Hoyenga Lowe Lintas and Partners
2 DULUX : WHEN COLORS GOT AN ATTITUDE McCann Worldgroup
     
RETAIL ADVERTISING
     
No. Campaign Title Name of Agency
1 6 (Retail) Happy Creative Services
2 Putting the Break in Lunch Break Leo Burnett
3 Making the Happy Price Menu Happier Leo Burnett
4 Open up a World of Spices Leo Burnett
5 Taking the Fast out of Fast food Leo Burnett
6 Diamonds Are Man's Best Friend Lowe Lintas and Partners
7 Sets You on Fire Ogilvy & Mather
     
CORPORATE ADVERTISING : A. CORPORATE REPUTATION
     
No. Campaign Title Name of Agency
1 Thank You mom - Because the Toughest Job in the World is the Best Job in the World BBDO India Pvt. Ltd.
2 Your Dreams are not yours Alone DDB Mudra Group
3 Breathing Life into a Billion Heroes Law & Kenneth Communications(I) Pvt. Ltd
4 Winning Dispit Loosing the Star Lowe Lintas and Partners
5 Creating Opinion Leadership for a Hindi Daily McCann Worldgroup
6 Values Stronger than Steel Ogilvy & Mather
7 I Am Mumbai Taproot India Communication Pvt. Ltd
     
RURAL ADVERTISING
     
No. Campaign Title Name of Agency
1 Pyaar se Suljhaye, Sar Na Khujlaye BBH Communications India Pvt. Ltd
2 Tide Naturals Husband % Wife Leo Burnett
3 Project "Swasthya Chetna" (Quest for Health) Ogilvy & Mather
4 Ab Roshani Se Seecho... Desh Ki Buniyaad Publicis Communications Pvt. Ltd
     
REGIONAL ADVERTISING
     
No. Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 Recommended by Sufferers BBH Communications India Pvt. Ltd
3 Horlicks Oats - Bringing Life to Oats JWT
4 when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu McCann Worldgroup
5 Conquering the Kingdom of Oats McCann Worldgroup
6 AAROGYAM ANANDAM AASHIRVAAD McCann Worldgroup
7 The Battle of Banglore Rediffusion Dentsu Young & Rubicam Pvt.Ltd.


(Updated on 26/11/2012 at 6:36:11 PM)

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