The Advertising Club has announced shortlists for Effie 2012 to be awarded on 4 December 2012. The shortlist features 122 entries from 26 entrants. This year, the first round of judging was held on 20 and 21 November in Mumbai and on 24 November in Delhi. Similarly, the final round of judging will also be held in both the cities. While the Delhi round of judging is scheduled of 26 November, the Mumbai leg is on 29 November.
In the shortlist announced, Ogilvy & Mather is leading the tally with 31 entries across categories, while McCann Worldgroup follows with 18 shortlisted entries. Lowe Lintas and Partners and Leo Burnett have 12 and 11 shortlists respectively.
Eight entries from JWT India have made the cut, while Taproot India and Draftfcb Ulka have five shortlisted entries. BBH India, DDB Mudra Group and Grey Worldwide have four shortlisted entries each. Mindshare, Saatchi & Saatchi and Rediffusion Y&R have three shorlists each, while Interface Communications, Jubiliant Foodworks, BBDO India and ABP One have two each.
Havas Worldwide India, Contract Advertising, Cartwheel Creative Consultancy, Jack In The Box Worldwide, Creativeland Asia, SohoSquare Advertising and Marketing Communications, Happy Creative Services, Law&Kenneth and Publicis Communications have one shortlisted entry this year.
| THE ADVERTISING CLUB | ||
| EFFIE 2012 - SHORTLISTED ENTRIES | ||
| CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES | ||
| No. | Campaign Title | Name of Agency |
| 1 | Vaseline- The Voice Of a nation | BBH Communications India Pvt. Ltd |
| 2 | An alarm clock for your skin | DDB Mudra Group |
| 3 | Go Sleeveless | Interface Communications (Draft FCB) |
| 4 | Science in a tube | Lowe Lintas and Partners |
| 5 | Making Body The New Face | McCann Worldgroup |
| 6 | MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH | Mindshare |
| 7 | Pampers Good Morning Baby | Saatchi & Saatchi Pvt. Ltd. |
| CONSUMER PRODUCTS : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | This Diwali, Don't Just Spend. Invest. | BBH Communications India Pvt. Ltd |
| 2 | Hard to Reach | Havas Worldwide India |
| 3 | WASTE TIME - Because you will never be young again | JWT |
| 4 | Tide Naturals Husband & Wife | Leo Burnett |
| 5 | Kill Mosquitoes. Kill Malaria. | Lowe Lintas and Partners |
| 6 | Making Whisper Scream | McCann Worldgroup |
| 7 | As Aamir steals light, Titan steals a march over competition | Ogilvy & Mather |
| CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD | ||
| No. | Campaign Title | Name of Agency |
| 1 | Iss Diwali aap kisse kush karenge? | Contract Advertising India Pvt. Ltd |
| 2 | The World's Original Energy Drink | DRAFTFCB Ulka |
| 3 | Katrina In A Bottle | JWT |
| 4 | Har Mausam Aam | Leo Burnett |
| 5 | Kissanpur | Lowe Lintas and Partners |
| 6 | When we made Anna take on Dhoni to win the teen Battle | McCann Worldgroup |
| 7 | Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card | McCann Worldgroup |
| 8 | Sprite Rasta Clear Hai | Ogilvy & Mather |
| 9 | Have you earned it? | Ogilvy & Mather |
| 10 | Tayyari Jeet Ki | Ogilvy & Mather |
| 11 | Have you felt Silk lately? | Ogilvy & Mather |
| SERVICES : A. TELECOM AND RELATED PRODUCTS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Fair always | DRAFTFCB Ulka |
| 2 | No Getting Away | DRAFTFCB Ulka |
| 3 | Building a Better Network | Grey Worldwide (I) Pvt. Ltd |
| 4 | "The Blue Bot" | Grey Worldwide (I) Pvt. Ltd |
| 5 | "Just 3G vs Reliance 3G" | Grey Worldwide (I) Pvt. Ltd |
| 6 | Baat sirf paison ki nahin hain | JWT |
| 7 | Upload Anything: How Aircel brought 3G up, close and personal to youth | McCann Worldgroup |
| 8 | Network Campaign-the retellingof a classic tale | Ogilvy & Mather |
| 9 | Har Ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| SERVICES : B. FINANCIAL SERVICES | ||
| No. | Campaign Title | Name of Agency |
| 1 | Kotak Mahindra Bank Subbu 6% | Cartwheel Creative Consultancy Pvt. Ltd. |
| 2 | Even Gods can feel insecure | JWT |
| 3 | Kotak Assured Income Plan- Second Income | JWT |
| 4 | Providing homes for the migrant imagination | Leo Burnett |
| 5 | Life Insurance in Just 10 Minutes | Lowe Lintas and Partners |
| 6 | Aapke sachche Advisors | Ogilvy & Mather |
| 7 | Be the Dad, Your dad never was | Ogilvy & Mather |
| SERVICES : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Koi Bhi Insaan Chhota Nahi Hota | Leo Burnett |
| 2 | Har Idol Ke Peeche Hote Najaane Kitne Idols | Leo Burnett |
| 3 | Dispelling the Mastercard Lie | McCann Worldgroup |
| 4 | Satyamava Jayate- Managing A Billion Expectation | Ogilvy & Mather |
| 5 | 'Undumb India' | Ogilvy & Mather |
| 6 | Poochne Main Kya Jata Hai | Ogilvy & Mather |
| 7 | Discovering God's best kept secret | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
| DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) | ||
| No. | Campaign Title | Name of Agency |
| 1 | Being Bond | DDB Mudra Group |
| 2 | Why this Kolavari Di | Jack in the Box Worldwide |
| 3 | Online ordering | Jubilant Foodworks Ltd |
| 4 | The Photographs Case | Ogilvy & Mather |
| 5 | The Date Fillum | Ogilvy & Mather |
| 6 | 'Loving 'em Back" | Ogilvy & Mather |
| 7 | Har ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| HEALTHCARE | ||
| No. | Campaign Title | Name of Agency |
| 1 | The Sweetest Thing You Can Tell A Diabetic | Lowe Lintas and Partners |
| B2B ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Casino Grande- Media Buying Made Exciting | McCann Worldgroup |
| 2 | Drive into the Big League | Ogilvy & Mather |
| DIRECT MARKETING | ||
| No. | Campaign Title | Name of Agency |
| 1 | The World's Youngest Job Applicant | BBDO India Pvt. Ltd. |
| 2 | Pizza Signs | Jubilant Foodworks Ltd |
| 3 | The Day You Were Born | Mindshare |
| DAVID V/S GOLIATH | ||
| No. | Campaign Title | Name of Agency |
| 1 | Taking on the 'dada' of the oral care | Grey Worldwide (I) Pvt. Ltd |
| 2 | Putting Some Body Back Into Body Care | McCann Worldgroup |
| 3 | The Photographs Case | Ogilvy & Mather |
| 4 | Bosch : Genetically German | Ogilvy & Mather |
| 5 | Wake Up To The Times of India | Taproot India Communication Pvt. Ltd |
| BEST ON-GOING CAMPAIGN | ||
| No. | Campaign Title | Name of Agency |
| 1 | Jaago Re! | Lowe Lintas and Partners |
| 2 | The First 7 Step | McCann Worldgroup |
| 3 | Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 | Ogilvy & Mather |
| 4 | Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai | Ogilvy & Mather |
| 5 | Yeh Badhiya hai | Ogilvy & Mather |
| 6 | How Madhya Pradesh became Incredible In Incredible India | Ogilvy & Mather |
| 7 | The Ultimatebond- 20 years and Still Going Strong | Ogilvy & Mather |
| LENOVO TECH-DOERS AWARD | ||
| No. | Campaign Title | Name of Agency |
| 1 | Hippo Momline | Creativeland Asia Pvt. Ltd. |
| 2 | Pass-Click-Goal | JWT |
| 3 | The Photographs Case | Ogilvy & Mather |
| 4 | Pampers Good Morning Baby | Saatchi & Saatchi Pvt. Ltd. |
| CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED | ||
| No. | Campaign Title | Name of Agency |
| 1 | How Tata Motors knocked Maruti off the Mileage Mountain | DRAFTFCB Ulka |
| 2 | LUV | Lowe Lintas and Partners |
| 3 | Chalta Nahin Daudta Hai | Ogilvy & Mather |
| 4 | A Long lasting Battery is a 'Life Saver' | Ogilvy & Mather |
| 5 | The Power of the Fourth Wheel | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
| CONSUMER DURABLES : B. ELECTRONICS GOODS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Voltas All Weather AC | SohoSquare Advertising & Marketing Communications Pvt. Ltd. |
| CORPORATE ADVERTISING : SOCIAL CAUSE | ||
| No. | Campaign Title | Name of Agency |
| 1 | Marks for Sports | DDB Mudra Group |
| 2 | You Read They Learn | Lowe Lintas and Partners |
| 3 | Gifting India a Young Heart | McCann Worldgroup |
| 4 | Vanquishing death by befriending life | McCann Worldgroup |
| 5 | Women for Women | McCann Worldgroup |
| 6 | Springwel Sleep Exchange Offer | Saatchi & Saatchi Pvt. Ltd. |
| INTEGRATED ADVERTISING CAMPAIGN - A (1-25) | ||
| No. | Campaign Title | Name of Agency |
| 1 | Cadbury Mishti Shera Shrishti | ABP One |
| 2 | No Getting Away | DRAFTFCB Ulka |
| 3 | Go Sleeveless | Interface Communications (Draft FCB) |
| 4 | Taking on the religion called cricket | JWT |
| 5 | Putting the Break in Lunch Break | Leo Burnett |
| 6 | Kill Mosquitoes. Kill Malaria. | Lowe Lintas and Partners |
| 7 | Making Body The New Face | McCann Worldgroup |
| 8 | MTV VJ Jose Kidnapped for Axe Shower Gel Launch | Mindshare |
| 9 | Satyameva jayate - Managing A Billion Expectations | Ogilvy & Mather |
| 10 | THE PHOTOGRAPHS CASE | Ogilvy & Mather |
| 11 | Drive into The Big League | Ogilvy & Mather |
| 12 | Har Ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| CONSUMER DURABLES : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Always Hoyenga | Lowe Lintas and Partners |
| 2 | DULUX : WHEN COLORS GOT AN ATTITUDE | McCann Worldgroup |
| RETAIL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | 6 (Retail) | Happy Creative Services |
| 2 | Putting the Break in Lunch Break | Leo Burnett |
| 3 | Making the Happy Price Menu Happier | Leo Burnett |
| 4 | Open up a World of Spices | Leo Burnett |
| 5 | Taking the Fast out of Fast food | Leo Burnett |
| 6 | Diamonds Are Man's Best Friend | Lowe Lintas and Partners |
| 7 | Sets You on Fire | Ogilvy & Mather |
| CORPORATE ADVERTISING : A. CORPORATE REPUTATION | ||
| No. | Campaign Title | Name of Agency |
| 1 | Thank You mom - Because the Toughest Job in the World is the Best Job in the World | BBDO India Pvt. Ltd. |
| 2 | Your Dreams are not yours Alone | DDB Mudra Group |
| 3 | Breathing Life into a Billion Heroes | Law & Kenneth Communications(I) Pvt. Ltd |
| 4 | Winning Dispit Loosing the Star | Lowe Lintas and Partners |
| 5 | Creating Opinion Leadership for a Hindi Daily | McCann Worldgroup |
| 6 | Values Stronger than Steel | Ogilvy & Mather |
| 7 | I Am Mumbai | Taproot India Communication Pvt. Ltd |
| RURAL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Pyaar se Suljhaye, Sar Na Khujlaye | BBH Communications India Pvt. Ltd |
| 2 | Tide Naturals Husband % Wife | Leo Burnett |
| 3 | Project "Swasthya Chetna" (Quest for Health) | Ogilvy & Mather |
| 4 | Ab Roshani Se Seecho... Desh Ki Buniyaad | Publicis Communications Pvt. Ltd |
| REGIONAL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Cadbury Mishti Shera Shrishti | ABP One |
| 2 | Recommended by Sufferers | BBH Communications India Pvt. Ltd |
| 3 | Horlicks Oats - Bringing Life to Oats | JWT |
| 4 | when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu | McCann Worldgroup |
| 5 | Conquering the Kingdom of Oats | McCann Worldgroup |
| 6 | AAROGYAM ANANDAM AASHIRVAAD | McCann Worldgroup |
| 7 | The Battle of Banglore | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
(Updated on 26/11/2012 at 6:36:11 PM)
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