Opinion: Die focus group, die

By Adil Ismeer on Sep 20, 2012
filed under Advertising , Asia-Pacific

BBH Asia-Pacific strategic planner Adil Ismeer (pictured) takes a passionate stand against the good old fashioned focus group.

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Opinion: Die focus group, die

BBH Asia-Pacific strategic planner Adil Ismeer (pictured) takes a passionate stand against the good old fashioned focus group.

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