CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Revenue lost (US$m) | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Resorts World Singapore, COFCO, Castrol India | 35.9 | Tsingtao Beer | 30.5 |
| 2 | 2 | McCann WG | Shenzhen Dev. Bank, BDO Philippines, Nikon Thailand | 23.5 | ID Hosp. Korea | 22.7 |
| 3 | 3 | M&C Saatchi | SOTA Malaysia | 17.4 | HK Broadband | 17.2 |
| 4 | 4 | DDB | Britax Australia, Acer Cloud Launch, Star Media Malaysia | 23.9 | BMW Malaysia | 15.1 |
| 5 | 5 | Leo Burnett | Samsung Project China, Nike Project Taiwan | 9.8 | – | 9 |
| 6 | 6 | Grey Group | Dell Korea, APB, Digital Singapore, Isuzu Philippines | 8.2 | SM Super Malls | 8.1 |
| 7 | 9 | Publicis | Haier White Goods, Dongfeng Citroen, BaWang ZhuiFeng | 8.4 | – | 7.3 |
| 8 | 8 | DraftFCB | Marie France Body Slimming, MPF Association Hong Kong | 6.3 | Seiko Hong Kong | 5.9 |
| 9 | 7 | Lowe | Dunkin’ Donuts Taiwan | 6.2 | SRMB Srijan | 5.7 |
| 10 | 10 | TBWA | Tsingtao Beer, Peninsula Land India | 6.5 | Pacific Meat | 5.2 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Revenue lost (US$m) | YTD totals (US$m) |
| 1 | -1 | Carat | Holden Digital, Woori Finance, Beijing Kunlun Tech Taiwan | 25.2 | WSH Singapore | 22.2 |
| 2 | (–) | OMD | China Telecom, Yili China, Li-Ning China | 14.7 | Zhujiang Beer | 11.1 |
| 3 | -2 | UM | ETLand, LinkedIn, SCAD Group HK | 12 | Inbisco Kopiko | 10.1 |
| 4 | -9 | Starcom | Ren He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea | 25.2 | China Telecom | 9.9 |
| 5 | -3 | PHD | The Esplanade, Almond Board of California, Uni Oil | 7.6 | PT Herlina Indah | 6.9 |
| 6 | -6 | Vizeum | Huierkang China, Korean Air China, Easy Buy Thailand | 5.8 | – | 5.8 |
| 7 | -5 | Mindshare | Kasturi & Sons, Electrolux Vietnam, AllianceBernstein | 8.9 | Daphne China | 4.7 |
| 8 | -4 | Initiative | DS India, Cerebos Project Thailand, Yuexiu HK | 7.1 | PT XL Axiata | 4.4 |
| 9 | -7 | ZenithOptimedia | Mengniu Guan Yi Yoghurt and YoyiC, BSH | 5.1 | The Esplanade | 3.9 |
| 10 | -8 | MEC | MXC Solutions, Gjun Information, Leslie Snack | 4.5 | Henkel China | 3.2 |
Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
This article first appeared on www.campaignasia.com
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