DMA 2012: Shortlists announced

By Jagadeesh Krishnamurthy on May 24, 2012
filed under Advertising , India

89 entries make the cut in 12 categories; 'Online PR' shortlists to be revealed on awards night

Entries shortlisted for the Campaign India Digital Media Awards 2012 (DMA) have been announced.

After the first round of judging, 89 entries have been shortlisted across 12 categories. Shortlists and winners for the category 'Online PR' will be announced at the awards night on 8 June.

Shortlist:

A. SEARCH

Campaign title	Client	Entered by
ICICI Bank Money2India	ICICI Bank IBG	Mindshare
TATA Winger Ambulance	TATA Motors	Isobar
BookMyShow- Houseful!	Big Tree Entertainment	Interactive Avenues
My TG Size Was 2.4 Million Only	ICICI Bank	Interactive Avenues
Pediasure - Re-Thinking Keywords. Re-Inventing Search	Abbott Healthcare	Draft FCB Ulka
Castrol-Kept it simple silly	Castrol India	Mindshare
Ego-Search	Reliance Communications	MEC

B. MOBILE

powered by NOKIA

Campaign title	Client	Entered by
HDFC Bank Mobile Site	HDFC Bank	Thmbstrk
Make a Mobile Move	Google India Pvt.Ltd	Maxus India
The Times of India becomes LIVE TV	Nokia India Pvt.Ltd	Maxus India
Hippo Momline	Parle Agro	Creativeland Asia
The Buddy Stamp	Turquoise Cottage	Webchutney
Transforming Short Messaging Service to Smart Messaging Service.	Titan Industries Limited	Maxus India
Light Powered Media for light powered watch	Titan Industries Limited	Maxus

C. DISPLAY

Campaign title	Client	Entered by
Bleed Blue	Nike	Mindshare
Nokia Smartphones - Maps Banner	Nokia India	Wunderman International
Type like crazy for the Jetta	Volkswagen	Grey Digital
Oscar Charades	Star India	Grey Digital
It's Him or It's Her	Head & Shoulders (Procter & Gamble, India)	MediaCom Communications
There's Lots Under This Crown!	Slice (PepsiCo India)	Mindshare
AMEX-Did your designation just change?	American Express	Interactive Avenues

D. WEBSITE

Campaign title	Client	Entered by
The Photographs Case	Fox Crime (Star India)	OgilvyOne Worldwide
Spark The Rise	Mahindra & Mahindra	VML Qais
Kerala Holiday Mart Website	Kerala Holiday Mart	Indigo Consulting
UTI MF Website	UTI Mutual Funds	Indigo Consulting
All you need is a Note	Samsung India Electronic	Digitas
Start Healthy Stay Healthy	Nestle India	Digitas
Nokia Direct The Drama	Nokia India	Wunderman International
Hippo Momline	Parle Agro	Creativeland Asia
Small One	Fastrack	22feet
All About Rajni	Desimartini	Webchutney
Harmonium Love	Mohan Music Palace	Webchutney
The Audi 24-hour Online Le Mans Race (with a difference)	Audi India	Creativeland Asia
Sequel to TVC with a TWIST	Tanishq (Titan Industries)	Maxus
Jammyart	Kissan (Hindustan Unilever)	Omnicom Media Group

E. BEST LOYALTY CAMPAIGN

Campaign title	Client	Entered by
Tata DOCOMO Twittcom - Enhancing Loyalty through the World's first Twitter e-com	Tata DOCOMO	Interface Business Solutions
Tata DOCOMO Facebook Store - Rewarding Fans for their loyalty	Tata DOCOMO	Interface Business Solutions
Hippo Momline	Parle Agro	Creativeland Asia
Twitter in Rural India	Nokia India	Maxus India

F. BEST VIRAL MARKETING

Campaign title	Client	Entered by
MTV Unmasked	MTV India	Viacom18 Media
anything4jetta - Zero to Trending in 20 Minutes	Volkswagen	Grey Digital
Twitter in Rural India	Nokia India Pvt.Ltd	Maxus India
Tees	Fastrack	22feet
Why This Kolaveri Di	Sony Music Entertainment India	Jack In The Box Worldwide
The Audi 24-hour Online Le Mans Race (with a difference)	Audi India	Creativeland Asia
All About Rajni	Desimartini	Webchutney

G. ONLINE MARKETING

Campaign title	Client	Entered by
The Photographs Case	Fox Crime (Star India)	OgilvyOne Worldwide
India's Biggest Online Concert	LifeOK (Star India)	Grey Digital
When Twitterati did everything they could with #anything4jetta	Volkswagen	Grey Digital
Volkswagen scores at its IPL Debut	Volkswagen	Grey Digital
Tees	Fastrack	22feet
Why This Kolaveri Di	Sony Music Entertainment India	Jack In The Box Worldwide
Recommend the AMEX Experience	American Express	Interactive Avenues
The Audi 24-hour Online Le Mans Race (with a difference)	Audi India	Creativeland Asia
Spark The Rise	Mahindra	Interactive Avenues

H. BEST INTEGRATED

Campaign title	Client	Entered by
The Photographs Case	Fox Crime (Star India)	OgilvyOne Worldwide
3G	Vodafone India Limited	OgilvyOne Worldwide
Tees	Fastrack	22feet
Spark The Rise	Mahindra	Interactive Avenues
Fastrack Banned Video	Titan Industries limited	Maxus
Titan HTSE	Titan Industries Ltd	Maxus
Crazy Mango Fun	Parle Agro	Creativeland Asia

I. MEDIA INNOVATION AWARD

Campaign title	Client	Entered by
Absolut India	Pernod Ricard India	Sapient Consulting
The Great Gadget Hunt	Samsung India Electronic	Digitas
Onground+Online – The New Media Mantra with “Catch the Buzz”	Hyundai Motor India	INNOCEAN Worldwide Communication, India
When Volkswagen introduced Tweeting in a 300x250 banner	Volkswagen	Grey Digital
Tata DOCOMO Twittcom - World's first e-com through Twitter	Tata DOCOMO	Interface Business Solutions
Shiksha : Unlearn to Learn	Procter & Gamble, India	MediaCom Communications
Mahindra XUV 500 AR	Mahindra & Mahindra	Hungama Digital Media Entertainment
Why This Kolaveri Di	Sony Music Entertainment India	Jack In The Box Worldwide
Recommend the AMEX Experience	American Express	Interactive Avenues
All About Rajni	Desimartini	Webchutney

J. BEST USE OF SOCIAL MEDIA

Campaign title	Client	Entered by
Celebrating Love & Togetherness	Vodafone India Limited	OgilvyOne Worldwide
The Great Gadget Hunt	Samsung India Electronic	Digitas
Turning consumers into brand ambassadors	Johnson & Johnson	LBi
anything4jetta - Zero to Trending in 20 Minutes	Volkswagen India	Grey Digital
Tata DOCOMO Twittcom - World's first e-com through Twitter	Tata DOCOMO	Interface Business Solutions
Mahindra XUV 500 AR Campaign	Mahindra & Mahindra	Hungama Digital Media Entertainment
Why This Kolaveri Di	Sony Music Entertainment India	Jack In The Box Worldwide
Amex – Gunning for Gold on Linkedin	American Express	Interactive Avenues

K. APPS

Campaign title	Client	Entered by
The Great Gadget Hunt	Samsung India Electronic	Digitas
Clone Me app - Mere Jaisa Koi	Kotak Life Insurance	Kotak Mahindra Old Mutual Life Insurance
Titan HTSE Light powered media for light powered watch	Titan Industries Ltd	Maxus
Tone My Avatar	Reebok	Isobar

L. GAMING

Campaign title	Client	Entered by
A380 Park & Fly	Lufthansa German Airlines	MRM Worldwide (Result Services )
The Great Gadget Hunt	Samsung India Electronic	Digitas
Sequel to TVC with a TWIST	Tanishq (Titan Industries)	Maxus
Nokia Agent.One	Nokia	Webchutney
Mentos Circuit Challenge	Perfetti Van Melle India	Maxus India