(Editor’s note: As the Awards Governing Council has not assigned weightages to metals, we have followed the Olympic system of scoring for the Abby Awards again this year, according to which most Grand Prix awards scores over most Golds, scores over most Silvers and, finally, most Bronzes.)
Ogilvy India picked up the first Grand Prix awarded for the Creative Abby Awards in the Digital and Interactive category at Goafest 2012. The agency won it in the Online Integrated Campaign sub-category for their entry ‘Photographs Case’ for Fox Crime. Ogilvy also won two Golds, one Silver and one Bronze in the category. There were no other Gold winners in this category.
WATCH glimpses of the awards ceremony with comments from the winners
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