In his session titled, "Building brands in an era of multiple degrees of freedom", Jayant Murty, director of strategy, media and integrated marketing, Asia Pacific Region, Intel Corp spoke about how people want real information and how brands should make themselves useful rather than aspirational.
Goafest 2012: Jayant Murty on 'building brands in an era of multiple degrees of freedom'
Murty is director of strategy, media and integrated marketing, Asia Pacific Region, Intel Corp
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