Campaign India Agency Report Card 2011: Publicis Ambience

Ownership: Publicis Groupe

Key Personnel: Nakul Chopra, CEO - South Asia, Ashish Khazanchi, VC & NCD, Suraja Kishore, National Planning Director, Paritosh Srivastava, EVP, Kuastav Das, EVP

Account won: JLL Henko, Mantri Square Mall, SAB Miller (BTL), Parx Deodorants, Axa Direct, Fantasy Choclates, Ravenchi Properties, Theobroma

Account lost: None reported 

There was no account loss reported this year as opposed to last year when they lost VIP.  Instead, Publicis Ambience resigned from the creative mandate of Videocon. There have been new hirings to strengthen the top brass with Suraja Kishore (national planning director) and Paritosh Srivastava (EVP,  Mumbai). Due to some unresolved issues at Goafest 2010, the agency decided against participating in Goafest 2011’s creative Abbys. The jury mentioned that while the agency has been doing consistent work on brands like Lakme there’s not much visible work on the other brands as such. The accounts won ensured a promising year ahead for Publicis Ambience though. And we look forward to 2012 action from Publicis.
How Campaign India rates the agency: 5

How Publicis Ambience rates itself: 8
The work done this year has been outstanding; it has transformed, launched and increased the salience of various brands in their respective categories. We feel contended that we’ve played a significant part in the achievement of out clients’ objectives. Park Avenue deos was seen as the most preferred brand ahead of Axe and Set-Wet without banking on ‘sex and seduction’, the mantra of the category. The re-launch of Nerolac as healthy home paints broke the codes of a category stuck in functional conversations, launch of Lakme Absolute range at LIFW with Kareena Kapoor and a campaign for the awareness of fake currency notes for RBI were some of the noticeable pieces of work. It’s a matter of great pride for us that our brands Citibank, Vicks,Lakme and Park Avenue have featured in the most trusted brands survey by Brand Equity this year. Some of our work on Nerolac has been featured in the ‘The Work 11’ and ‘Brand Stick’.  2011 also saw the introduction of  the new worldwide philosophy for Publicis ‘Lead the Change’ as a step forward from the ‘Contagious ideas that change the conversation’.