Campaign India Agency Report Card 2011: TBWA\India

Ownership: Omnicom

Key Personnel: Shiv Sethuraman, CEO, Manosh Mukherjee, CFO, COO, Nirmalya Sen, MD India, Rahul Sengupta, NCD, Sreejit Nair, MD, Integer

Account won: Mumbai International Airport, Raymond, Bagzone Retail; Ascendas-Park Square, Assetz, Inbisco, Jyothy Laboratories, New Indian Express, Gati, Amanora Town Centre, Pune

Account lost: Angel Broking

As opposed to 2010, when Ogilvy was signed on to do Adidas’ campaign during IPL, the client got TBWA to do their ICC World Cup campaign in March this year; good sign that! Their chief financial officer, Niraj Dadoo, left the company this year and moved to Singapore to work for McCann Worldgroup. He was replaced by Manosh Mukherjee. Their work for Yatra.com bagged two Silvers at The One Show this year. Work on yatra.com also got them their first Lion at Cannes, a Silver in Design. They got creative recognition for the Nissan commercials.  The campaign featuring Ranbir Kapoor ensured significant visibility for their work.
How Campaign India rates the agency: 6

How TBWA\India rates itself:7
January: Raymond appoints us as their Agency for a new brand.

February: Mumbai International Airport select TBWA as their AOR. Gati appoint us in Bangalore.

March: Adidas ‘Brings it On’ for WCC 2011.

April: Kunal Gill joins us as ECD in Delhi. Arya Bhaskaran joins to head up Chennai.

May: Yatra.com wins two Silvers at The One Show for Collateral Design and promotion and Direct Mail. Sreejit Nair joins to head up Integer India.

June: First ever Lion at Cannes. Manosh Mukherjee joins us as COO/CFO.

July: TBWA\ South win New Indian Express, Inbisco, Ascendas Park Square Mall and Jyothy Laboratories.

August: Wins at Spikes. Again, first time ever.

September: Nissan launch the ‘caaar’.  Sales of Sunny go through the roof.

October: We launch the ‘Young Blood’ programme. Lots of bloody young people join us.

November: We win the account for a large mall in Pune. We hired great people for our Pune office.

December: Will end the year at least 20 percent bigger than last year. Then, we’ll drink ourselves  silly.