In his presentation, Frederic Chevalier, executive vice president, strategy innovation and sustainable development, Lagardere Services, France, said, "Print will remain the main source of revenue, but we need to reinvent it."
He stated, "Single copy retail sales are falling greater than the rate of fall of subscription.”
Chevalier quoted Chuck Townseed of Conde Nast, "The iPad is here to stay, but it will not replace legacy technology as you and I know them."
Magazine buying is in most cases an impulse buying initiative.
Responding to Delhi Press' Paresh Nath's question about the logistics of distribution, he stated, “40 to 50 % of the cover price of the magazine is spent on the distribution of magazines in Spain and around. In France, there is an association of publishers who handle the distribution.”
Asked about unlimited access to magazines for 20 Euros online, Chevalier said that the model incorporates that each publisher will get a share of the revenue according to the sales made and the preference cited by the user.
“Single copy retail sales are falling greater than the rate of fall of subscription”: Frederic Chevalier
A report from Chevalier’s session at the 38th FIPP World Magazine Congress
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.