Titan Industries has appointed Wieden + Kennedy as its creative agency for Xylys watches. The account was won in a multi-agency pitch.
Previously, Rediffusion Y&R was the creative agency on the brand.
The media services remain with Maxus, the AOR for Titan Industries for media.
Suparna Mitra, global marketing head, Titan, said, “We are happy to associate with Wieden +Kennedy as creative partners on Xylys, the Swiss Premium brand of watches from the house of Titan. The creative services account has been given after an extensive pitch process involving a total of five creative agencies. The account was given on the merit of a very fresh approach to the category of premium watches and building on the core proposition of Xylys. W+K also impressed us with a 360 degree approach including ideas on generating excitement across touch points including the point of sale.”
Mohit Dhar Jayal, managing director, Wieden + Kennedy India, said, “We’re very excited at the prospect of working on Xylys. The Swiss premium watch category is a challenging space (and a great test for a creative agency), and the house of Titan is an icon in itself. We look forward to producing some great work together.”
Wieden + Kennedy bags Titan’s Xylys
The media services remain with Maxus
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.