After the recent launch of its outdoor arm StreetSmart, the Mudra Group has rolled out Ignite Mudra, an agency that will cater to the brand building needs of entrepreneurs nationally and internationally. Based in Ahmedabad, Chandan Nath will serve as president and head of the new agency. Commenting on the new venture, Madhukar Kamath, MD and CEO, Mudra Group said, “In 1980, Mudra itself began as a small advertising agency in Ahmedabad. Since its inception, Mudra Ahmedabad has worked extensively with entrepreneurs, accumulating a set of skills specifically oriented towards helping these visionaries achieve their goals. We aim to make Ignite Mudra, the most preferred agency among entrepreneurs and clients with an entrepreneurial vision.”Added Nath, "There is a dearth of services offering entrepreneurs systematic guidance to build truly sustainable brands. At Ignite Mudra we want to utilize our intuitive understanding of the needs of entrepreneurs and our rich experience in growing successful brands to create a broader brand building platform. Ignite Mudra will provide more than advertising solutions, it will provide a consortium that will help entrepreneurs transform their ideas into strong, marketable brands.”Ignite Mudra (formerly Mudra Ahmedabad) aims to work in association with entrepreneurs to offer advertising, in addition to complete brand building solutions, by providing guidance on diverse business issues. It has partnered with corporate advisory experts, fund providers, private treaty houses, distribution and logistics services, organization building experts and public relations firms, apart from specialist communications units of the Mudra group itself. Ignite Mudra, has worked on brands such as Vimal, Dhara, Rasna, Itchguard, Dermicool, Moov, YObykes and Nutralite, among many years, for almost thirty years. Ignite Mudra plans to leverage itself based on this experience to build brands across the country and abroad. The clients that are in Ignite Mudra's kitty include Zydus Cadila, Paras Pharmaceuticals, Electrotherm, Nirlife (Nirma Group), Adani Group, Sintex and Nilon's Pickles, among others.
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