Search results for "wpp"
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
WPP merges BCW and Hill & Knowlton to create Burson
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report
WPP takes $158.3 million restructure hit, doubles down on tech
The group made the announcement ahead of its Capital Markets Day on 30 January
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%
Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’
Campaign reports from capital markets day where WPP presented to investors
Warc Media 100: WPP dominates top 10 agencies, networks and holding companies list in India
Cadbury is the top Indian brand for media, but slips to second globally
WPP’s Lindsay Pattison moves from overseeing clients to staff
Pattison has transitioned from her role as global chief client officer to global chief people officer
WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%
WPP fires executive detained in Shanghai over bribery charges
The executive was terminated following a post by Shanghai's economic police, alleging that multiple former employees of an ad agency in China had taken advantage of their positions and facilitated large bribes
WPP promotes chief operating officer Andrew Scott to board
His focus is on driving ‘operational effectiveness’
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
Mark Read details the thinking behind the move, including what role AI may have played
Major WPP executives understood to be detained in Shanghai, GroupM office raided
The latest detainments come as China continues to crack down on foreign companies’ conduct in light of evolving data, security and corruption laws
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies
WPP sees 25% drop in whistleblower reports
WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets'
WPP acquires sonic branding agency Amp
Company will join Landor & Fitch’s brand design offering
WPP's Mark Read among industry figures receiving royal New Year's Honours
Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list
WPP downgrades growth forecast as tech clients cut spending
Organic growth of 9% in the UK but a 4.5% decline in the US
WPP's Mark Read sees pay package surge
The holding company's resurgence has resulted in a near-doubling of Read's compensation
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