Muthoot Pappachan Group banks on ‘trust’, says ‘Believe in Blue’ 
Advertising

Muthoot Pappachan Group banks on ‘trust’, says ‘Believe in Blue’

Watch the ad film conceptualised by Taproot India here
Mountain Dew protagonist revs past the fear in his mind, conquers 
Advertising

Mountain Dew protagonist revs past the fear in his mind, conquers

Watch the ad film conceptualised by Taproot India here
Birla Sun Life Insurance entrusts Taproot India with creative duties 
Advertising

Birla Sun Life Insurance entrusts Taproot India with creative duties

Account moves following multi-agency pitch; incumbent JWT will continue to handle Birla Sun Life Mutual Fund
Cannes 2013: McCann, Taproot, Grey and Ogilvy mine Gold; Press and Outdoor bring 23 metals 
Advertising

Cannes 2013: McCann, Taproot, Grey and Ogilvy mine Gold; Press and Outdoor bring 23 metals

McCann Worldgroup (2), Taproot India and Grey Worldwide strike Gold in Press Lions; Taproot and Ogilvy & Mather in Design
Cannes 2013: Taproot takes two Gold Outdoor Lions, for The Times of India 
Advertising

Cannes 2013: Taproot takes two Gold Outdoor Lions, for The Times of India

Grey Worldwide (2) and Ogilvy & Mather won Bronze Lions in the same category; no metals in Media Lions
Bobby Pawar, Pratap Bose, Rahul Mathew on Adfest ‘13 juries 
Advertising

Bobby Pawar, Pratap Bose, Rahul Mathew on Adfest ‘13 juries

The jury also includes Hungama's Manesh Swamy and Gobsmack's Hozefa Alibhai
Agnello Dias and Josy Paul on Clio Awards 2013 juries 
Advertising

Agnello Dias and Josy Paul on Clio Awards 2013 juries

Dias will be a part of the Film jury, while Paul will judge entries in Content and Contact/Integrated Campaign and Innovative
'Talk to us in your ad with a voice' 
Advertising

'Talk to us in your ad with a voice'

Jury members Agnello Dias, David Shanks and Mohit Hira offer pointers ahead of the long copy ad contest Longhand 2.0.
Aman Ki Asha celebrates the Indo-Pak cricket bond 
Advertising

Aman Ki Asha celebrates the Indo-Pak cricket bond

WATCH the ad films created by Taproot India
Karbonn builds new campaign around multi-tasking abilities 
Advertising

Karbonn builds new campaign around multi-tasking abilities

WATCH the ad films created by Taproot India
New Myntra ads showcase catalogue, services 
Advertising

New Myntra ads showcase catalogue, services

WATCH the ad films created by Taproot India
Dentsu to acquire 51 pc stake in Taproot India 
Advertising

Dentsu to acquire 51 pc stake in Taproot India

Taproot will continue to operate independently under the management control of its current leadership, says Dentsu
Karbonn Mobiles calls Taproot for creative duties 
Advertising

Karbonn Mobiles calls Taproot for creative duties

The account was previously handled by Brand David.
Bombay Times turns 18, claims credit for city's style quotient 
Advertising

Bombay Times turns 18, claims credit for city's style quotient

WATCH the TV commercial created by Taproot India
India@Cannes 2012: Taproot crafts Gold with 'I am Mumbai', Bacardi bags Bronze for 'The Dewarists' 
Advertising

India@Cannes 2012: Taproot crafts Gold with 'I am Mumbai', Bacardi bags Bronze for 'The Dewarists'

Taproot India's entry 'I am Mumbai' for client TOI won a Gold Film Craft Lion, in the 'Direction' sub-category. The film was created by Ramesh Deo Productions.
VIDEO: Day two at Cannes 2012 
Advertising

VIDEO: Day two at Cannes 2012

WATCH glimpses of all the action inside and outside the Palaise on day two of Cannes 2012; and what adlanders have to say about the critical discussions at the Festival
Myntra.com drives home benefits of buying online in new campaign  
Advertising

Myntra.com drives home benefits of buying online in new campaign

WATCH the TVCs created by Taproot India here
“Sir, I have a question” 
Advertising

“Sir, I have a question”

Shephali Bhatt plays intermediary for young advertising aspirants on the sidelines of Portfolio Night 10; gets veteran adlanders to answer their queries
Getting used to subtitles can get you slapped 
Advertising

Getting used to subtitles can get you slapped

Taproot TVC for FOX Movies Premium makes the case for subtitle-free regional feed, in Thailand
Bindass unveils fresh identity; brand to extend beyond television 
Media

Bindass unveils fresh identity; brand to extend beyond television

Based on findings by MarketGate Consulting, Taproot India has created a new campaign that signifies the new philosophy ‘Rest Less’
Mountain Dew signs on sportspersons for the first time 
Advertising

Mountain Dew signs on sportspersons for the first time

WATCH the TVCs created by Taproot India
Mumbai Mirror is the voice of the Mumbaikar, says new TVC 
Advertising

Mumbai Mirror is the voice of the Mumbaikar, says new TVC

WATCH the TVC created by Taproot
Campaign India Agency Report Card 2011: Taproot India 
Advertising

Campaign India Agency Report Card 2011: Taproot India

How Campaign India rates the agency: 10
Ninety-seven case studies make it to second round of judging at Effie 2011 
Advertising

Ninety-seven case studies make it to second round of judging at Effie 2011

The final round of judging will happen on 7 December, 2011 in Mumbai
Agnello Dias appointed as official ambassador to The One Club in India 
Advertising

Agnello Dias appointed as official ambassador to The One Club in India

Dias will promote the annual One Show, as well as The One Club’s many events
Santosh Padhi to judge Kancil Awards 2011 
Advertising

Santosh Padhi to judge Kancil Awards 2011

The award recognises home-grown Malaysian creative excellence in advertising
TOI asks Chennai readers to wake up to The Times of India 
Advertising

TOI asks Chennai readers to wake up to The Times of India

Watch the TVC created by Taproot India
Live Issue: Can networks counter threat from indies? 
Advertising

Live Issue: Can networks counter threat from indies?

Jagadeesh Krishnamurthy asks agency representatives from both sides of the table about their views on the subject
Cannes Lions 2011: India roars at Cannes with 23 metals, plus 1 Creative Effectiveness Lion 
Advertising

Cannes Lions 2011: India roars at Cannes with 23 metals, plus 1 Creative Effectiveness Lion

Out of the Box, O&M and Lodestar UM won three Gold Lions, while BBDO India won the Creative Effectiveness Lion
Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio 
Advertising

Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio

Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category
Conde Nast India adopts a luxury mantra 
Advertising

Conde Nast India adopts a luxury mantra

The new corporate campaign targets media planners and brand managers highlighting the reasons that make it the ideal vehicle for luxury advertising
Conde Nast India adopts a luxury mantra 
Advertising

Conde Nast India adopts a luxury mantra

The new corporate campaign targets media planners and brand managers highlighting the reasons that make it the ideal vehicle for luxury advertising
Mudra, Ogilvy & Mather nominated at D&AD 
Advertising

Mudra, Ogilvy & Mather nominated at D&AD

Taproot, TBWA, Leo Burnett make it to "In Book"
'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris 
Advertising

'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris

From May 25-September 19, The Centre Pompidou is to present a major exhibition that explores Indian society through the eyes of Indian and French artists
Three Indian winners at Intercontinental Advertising Cup 
Advertising

Three Indian winners at Intercontinental Advertising Cup

Taproot India, Contract Advertising and RMG Connect notched up awards at the fourth edition of the awards
Close - Up: "You’re never ‘confident’ of winning a Grand Prix" 
Advertising

Close - Up: "You’re never ‘confident’ of winning a Grand Prix"

Taproot co-founder and chief creative officer Agnello Dias tells Arati Rao about his advertising journey, the importance of awards, and whether the independents are really a ...
Eleven Indians on jury duty at Cannes Lions 2011  
Advertising

Eleven Indians on jury duty at Cannes Lions 2011

Cannes Lions has also introduced ‘Holding Company of the Year Award’
TOI launches new ‘A Day in the Life of India’ campaign in major crowdsourcing initiative 
Advertising

TOI launches new ‘A Day in the Life of India’ campaign in major crowdsourcing initiative

WATCH the TVC created by Taproot India
Taproot to handle corporate campaign for Conde Nast India  
Advertising

Taproot to handle corporate campaign for Conde Nast India

The agency will also be handling a campaign for GQ magazine in the coming weeks.
Double Standards: Will tablets be the big opportunity for digital? 
Digital

Double Standards: Will tablets be the big opportunity for digital?

As we hear of the mind-boggling projections for adoption of 3G and of the sales of tablets, Jagadeesh Krishnamurthy wanted to know if this was what the digital agencies were ...
Pepsi ‘changes the game’ in its campaign for the ICC World Cup 
Advertising

Pepsi ‘changes the game’ in its campaign for the ICC World Cup

WATCH the TVC created by Taproot India, Pepsi’s creative agency for the cricket world cup
The Big Debate: The good, bad and ugly of Indian Advertising: Agnello Dias 
Advertising

The Big Debate: The good, bad and ugly of Indian Advertising: Agnello Dias

As part of our year-end special, we reproduce the thoughts shared by industry captains on the good, the bad and the ugly of Indian advertising, in conversations with Campaign ...
Aggie to be keynote speaker at The Singapore Advertising Lecture 
Advertising

Aggie to be keynote speaker at The Singapore Advertising Lecture

The event is a part of the Singapore Advertising Hall of Fame Awards, to be held on November 16
The Adland Playlists 
Advertising

The Adland Playlists

What soothes the brows of our adlanders? We asked them for their all time favourites...
DSP BlackRock Mutual Fund splits creative between Lowe and Taproot Ind 
Advertising

DSP BlackRock Mutual Fund splits creative between Lowe and Taproot Ind

Mutual Fund player DSP BlackRock has decided to split its creative business between Lowe and Taproot India. JWT is the incumbent on the brand.
Taproot India bags Gold at this year’s Clio  
Advertising

Taproot India bags Gold at this year’s Clio

Clio has announced its winners for 2010 across categories.
Santosh Padhi, Divya Radhakrishnan on Dubai Lynx 2010 jury 

Santosh Padhi, Divya Radhakrishnan on Dubai Lynx 2010 jury

Santosh Padhi (pictured), chief creative officer and co-founder, Taproot India will be part of the Dubai Lynx 2010 jury.
Taproot gives wings to TOI's 'Aman ki asha' campaign 
Advertising

Taproot gives wings to TOI's 'Aman ki asha' campaign

On 1st of January, 2010, readers of The Times of India woke up to the following ad on the newspaper's front page. 
Campaign India Agency Report Card: Taproot India 
Advertising

Campaign India Agency Report Card: Taproot India

Type of agency: Advertising
What do creatives think of the work in 2009? 

What do creatives think of the work in 2009?

A great ad campaign can be a testimonial for a larger body of creative work – almost to the point of speaking for the creative standards of a region’s advertising ...
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