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Partha Sinha on the power of an idea
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world
Dave Trott's blog: A crap idea
With the example of toilets and pits, the author explains how a problem can be turned into an opportunity
Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar
The group CEO, MullenLowe Lintas Group India, chief strategy officer – Asia Pacific, and head of global planning council, shares what he would like to see changed or tackled next in the Indian advertising industry
Naukri.com encourages professionals to take charge of their careers
Watch the films conceptualised by the brand's in-house team here
I sincerely hope that both clients and agencies start thinking ideas again: Piyush Pandey
Ogilvy's chairperson for global creative and executive chairperson - India, shares what he would like to see changed or tackled next in the Indian advertising industry
I-Com Global Summit 2024: Dates, venue announced
The next edition of the summit will be held in two parts
WARC Awards for Effectiveness: DDB Mudra, EssenceMediaCom bag Silver
Gold and Grand Prix winners to be announced on 19 June
M.Ad School of Ideas announces a scholarship dedicated to Anant Rangaswami
He was the founding editor of Campaign India
Naukri.com helps job seekers land a job that works for them
Watch the films conceptualised in-house here
Why Booking.com is betting heavily on sports travel
Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia, reveals why sports tourism is a big hit, speaks about his new role, challenges in the space, USP of the Indian market and a recently launched brand campaign
I-Com Global Summit 2023: Venue, dates announced
The summit sees a gathering of marketers, agencies and media houses discussing 'smart data marketing'
Monster.com assigns digital mandate to iProspect
Account won following a multi-agency pitch
MediaCom announces Apac CEO
The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare Emea
Year-ender 2022: Still need a strong idea to stand out amongst the clutter - Sanjeev Jasani
Campaign India ends the year by asking the industry what they don't want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more...
Vodafone-Idea to be known as Vi
Watch the film conceptualised by Ogilvy to announce the new identity here
Opinion: Joining a start-up agency is a terrible idea
Is joining a start-up agency rewarding and the right career move for people who have spent less than a decade in the business, asks the author
Anupam Mittal illustrates the birth and growth of Shaadi.com
Watch the film conceptualised in-house here
An ideas company for the digital world
Quite frankly, an idea is more than a buzzword. A trend. Or a network. At Liqvd Asia, we are great at ideas. And even better at executing them.
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