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Havas acquires PivotRoots
Jul 05, 2023
Campaign India Team

Havas acquires PivotRoots

PivotRoots will be integrated into Havas Media India

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Mar 07, 2024
Campaign India Team

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Accor taps Accenture Song to transform its global content production
Nov 21, 2023
Staff Reporters

Accor taps Accenture Song to transform its global content production

Accor has expanded its partnership with Accenture Song globally after more than four years of working together

Uber taps Robert De Niro and Asa Butterfield for Uber One spot
Oct 30, 2023
Gurjit Degun

Uber taps Robert De Niro and Asa Butterfield for Uber One spot

Watch the film conceptualised by Mother London here

CleverTap acquires Leanplum
May 19, 2022
Campaign India Team

CleverTap acquires Leanplum

The deal is expected to close in Q2 of 2022 for an undisclosed amount

CleverTap Acquires Patch
Nov 11, 2021
Campaign India Team

CleverTap Acquires Patch

Will cater to mobile-first brands and businesses across the globe

PivotRoots expands its operations by launching Bengaluru office
Jul 12, 2022
Campaign India Team

PivotRoots expands its operations by launching Bengaluru office

Dhruvi Joshi, co-founder, PivotRoots, will lead the South India operations

Acko lets users tap renew on the app
Sep 23, 2022
Campaign India Team

Acko lets users tap renew on the app

Watch the films conceptualised by Leo Burnett Orchard here

CleverTap appoints Anand Venkatraman as COO
Apr 21, 2022
Campaign India Team

CleverTap appoints Anand Venkatraman as COO

Moves from Freshworks

Tanishq Jewellery roots for a marriage, not a wedding
Nov 25, 2021
Campaign India Team

Tanishq Jewellery roots for a marriage, not a wedding

Watch the film conceptualised by Dentsu Webchutney and Superfly here

Omnigel gets to the root cause of pain
Jan 22, 2021
Campaign India Team

Omnigel gets to the root cause of pain

Watch the films conceptualised by Brand David here

Jayant Kshirsagar joins CleverTap as SVP - marketing
Jan 11, 2022
Campaign India Team

Jayant Kshirsagar joins CleverTap as SVP - marketing

Moves from MarketsandMarkets

Aggie+ Paddy’s Roots now becomes TapRoot India
Jan 28, 2009
Campaign India Team

Aggie+ Paddy’s Roots now becomes TapRoot India

As reported earlier, the agency launched by Agnello Dias and Santosh Padhi, originally christened Roots India, had to change the name thanks to the conflict  because of the similarity in name with a New Delhi based agency. The new name for the agency will be ‘TapRoot India.’

TapRoot wins NGC, Fox History accounts
Oct 07, 2009
Campaign India Team

TapRoot wins NGC, Fox History accounts

TapRoot India has won the creative duties for National Geographic Channel and Fox History & Entertainment. There was no pitch involved in the process. The combined size of the businesses is estimated to be around Rs 25-30 crore.

Visa gives consumers cashless confidence by tapping into faster payments
May 16, 2022
Campaign India Team

Visa gives consumers cashless confidence by tapping into faster payments

Watch the film here

DDB Worldwide taps Cannes Lions awards leader as creative chief of staff
Jul 13, 2022
Alyona Uvarova

DDB Worldwide taps Cannes Lions awards leader as creative chief of staff

Susie Walker is tasked with amplifying DDB’s creative culture, talent pipeline and helping the network improve its awards haul

PivotRoots bags Snapdeal’s digital media planning, buying duties
May 25, 2021
Campaign India Team

PivotRoots bags Snapdeal’s digital media planning, buying duties

Account won post a multi-agency pitch

CleverTap and Logicserve Digital enter partnership
Jun 07, 2021
Campaign India Team

CleverTap and Logicserve Digital enter partnership

With the partnership, Logicserve Digital can now offer retention-based mobile marketing to its client portfolio

Vikrant Chowdhary joins CleverTap as chief growth officer
Oct 26, 2021
Campaign India Team

Vikrant Chowdhary joins CleverTap as chief growth officer

Moves from Salesforce

TapRoot India rolls out new campaign for Nirma Super
Aug 28, 2009
Campaign India Team

TapRoot India rolls out new campaign for Nirma Super

After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has been the creative agency behind the new campaign.

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