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LaLiga aims to score with Netflix
Will roll out its first sports docuseries in Spain to highlight this association
LaLiga breathes life into the power of football's collective strength
Watch the film conceptualised by El Ruso de Rocky here
I've seen so many acquisitions done the wrong way: Christian de la Villehuchet
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
Viacom18 bags LaLiga's TV and digital broadcast rights in India
Deal is in place for three years
Opinion: From La La Land to La La Brand
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
LaLiga invites bids for broadcasting rights across Indian Subcontinent
Bids are open till 8 February
Facebook lands La Liga rights in Indian subcontinent
This is the first time the Spanish League has signed a broadcast agreement with a social media platform
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Watch the film conceptualised by India on Track
Budweiser backs Premier League and La Liga deals with global ad push
Brand is supporting sponsorship with year-long campaign that kicks off in August.
'Playing catch up leads to innovations': La Liga's Jose Cachaza
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...
Tilt Brand Solutions partners LA based Ryde Network
Tie-up to help agency offer content services for brands on social media
Deutsche Welle launches two lifestyle channels in India
German broadcaster Deutsche Welle has launched DW-TV ASIA+ and DW-TV ASIA in India. The former will have 18 hours of English programming, while the latter will have 16 hours of German programming and eight hours of English. DW-TV ASIA+ will be available on Sun Direct TV, DD Direct + DTH, InCable Networks and Hathway Cable, among others.The programming mix for the new channels will be a mix of European lifestyle, culture and the arts as well as reports from business and politics on major Indian cable operators.
Sony Six pitches La Liga with rival fans waging 'war'
Watch the ad films conceptualised by J. Walter Thompson here
Kingfisher remixes 'Oo la lala le o’ chant this IPL carnival
Watch the ad films conceptualised by J. Walter Thompson here
Weekend fun: BPL, La Liga return
WATCH the promos for the Barclays Premier League and the Spanish La Liga here
CEOs to marketers: Get out of 'la-la land' and prove ROI
By and large, marketers are failing to gain the trust of 80 per cent of CEOs surveyed by research firm Fournaise in its 2012 Global Marketing Effectiveness Programme.
The kings of La Croisette line up for advertising's Olympics
Maurice Lévy, Michael Roth, Sir Martin Sorrell and John Wren tell Campaign why they keep returning to Cannes
Chocolate cafe chain Choko la assigns creative, digital duties to Law & Kenneth
The account was won following a multi-agency pitch; Draftfcb-Ulka handled the account earlier
LaOpala assigns its creative mandate to Bates141
Bates141 has bagged the creative duties of tableware brand, LaOpala. The agency will also handle the mandate for 'Diva' and 'Solitaire Crystal' brands, the other brands under the LaOpala umbrella. The account will be overseen by Bates' Kolkata office. LaOpala recently announced Bipasha Basu as its ambassador. The TV campaign for 'Diva' featuring Basu is already on air.RK Swamy BBDO is the incumbent agency.
Nikon DSLR encourages enthusiasts to capture the perfect picture, a la Priyanka Chopra
Watch the ad film conceptualised by K&L Arms Communication
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